Is there a monthly minimum to print a label?

No. Free has no monthly minimum and no subscription underneath it — you fund a prepaid wallet and spend it label by label, so a month you did not ship in bills you nothing at all.

What exactly does the Free plan include?

50 shipments a month, unlimited team members and stores, unlimited API calls, Billy AI in the web app on desktop and mobile, and standard all-in label pricing across USPS, UPS, FedEx, and DHL. It is a real plan, not a trial.

What does Pro add for $40 a month?

Pro removes the 50-shipment cap, drops your per-label rates as your volume grows, and adds Billy AI on Telegram so you can run the shipping desk from outside the web app. Everything Free includes is still included.

When does Pro actually become cheaper than paying per label?

When the rate saving on the labels you were already buying is larger than the subscription. Below that volume pay-per-label is the cheaper path, which is why it is the default rather than a downgrade.

How do I fund the wallet?

Credit or debit card, Apple Pay, Google Pay, ACH bank transfer, or crypto. The rail you fund with never changes the rates you are shown or the carriers you can buy from.

Is the quoted label price the final price?

Yes. Each quote is one all-in number and that exact amount leaves your balance — nothing is added at checkout. If a carrier re-weighs the parcel that lands as its own ledger entry, so you can see what changed and why.

Does the API cost extra?

No. The public REST API has unlimited calls on every plan, including Free. Automating quote-and-buy does not move you onto a pricier tier and there is no per-call charge.

Are there seat fees or contracts?

No seats, no contracts, no minimum term. Invite your whole team on Free. Cancel Pro whenever you like and the account falls back to pay-per-label rather than shutting off.

Two plans. No seats, no contracts.

Simple, honest pricing

Pay per label, never per seat.

Two plans. No seats, no surprise fees, no “talk to sales.” Pay per label from your wallet — no monthly minimum to print.

Start free Log in

Four carriers, one all-in price

USPS, UPS, FedEx, and DHL quoted against the same parcel on both plans — nothing is added at checkout.

all quoted

Instant labels Create and print in seconds.

Fast delivery Save time. Ship smarter.

Worldwide shipping Reach customers everywhere.

A prepaid wallet, not a monthly bill

Top up with card, Apple Pay, Google Pay, ACH, or crypto, then spend it label by label.

Secure Bank-level security.

Instant Top-ups in seconds.

Global Accepted worldwide.

How billing works

Labels are paid from your prepaid wallet (card or crypto). Free includes a monthly shipment allowance; Pro removes the cap and unlocks cheaper rates plus Billy on Telegram. See the FAQ or API docs for developer pricing details.

The wallet is the whole billing model. You top it up with a card, Apple Pay, Google Pay, an ACH transfer, or crypto, and each label debits the exact amount you were quoted. Nothing is invoiced after the fact, nothing renews quietly, and a month you did not ship in costs you nothing — there is no minimum sitting underneath the free plan. Void a label and the credit lands back in the balance, immediately spendable, rather than queueing behind a card refund.

What you are not paying for

There are no per-seat charges, so invite your whole team on Free. There is no API tier: the public REST API has unlimited calls on every plan, which means automating the quote-and-buy loop never moves you onto a pricier one. Billy, the AI assistant, is included everywhere rather than sold as an add-on — the time it saves per order is part of the pricing, not an upsell on top of it. Store sync for Shopify, Etsy, WooCommerce, and TikTok Shop is included too, as is CSV bulk import.

When Pro pays for itself

Pro is a flat $40 a month for unlimited shipments and cheaper per-label rates that keep scaling down as your volume grows. The switch is worth it at the point where the rate saving on the labels you were already buying exceeds the subscription — not before. That is why pay-per-label is the default and Pro is optional: below that volume, the free plan is genuinely the cheaper product, and we would rather say so than sell you a subscription that idles. If you want the per-label argument in detail, read cheap shipping labels.

Where the money actually goes

One balance in. One all-in price out.

There is no invoice cycle here and nothing to reconcile at the end of the month. You top the wallet up once, every order is quoted against USPS, UPS, FedEx, and DHL at the same moment, and the number you accept is the number that leaves the balance. The plan you are on changes the shipment cap and the label rates — it never changes who quotes you or what gets added at checkout, because nothing does.

Order in, however it arrived

Sync, DM, screenshot, or typed

maya_boutique

Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701

Shopify

New order #1042

TikTok Shop

New order #5827

Order screenshot

Order: #1847
Customer: Jordan Lee
Items: 1x Hoodie (L)
Address: Brooklyn, NY

Drop screenshot or paste order

Shopify, Etsy, WooCommerce, and TikTok Shop sync into the To Ship queue on Free as well as Pro. A pasted DM, an order screenshot, or a typed address gets the same rates — connecting a store is a convenience, never a pricing condition.

2 Billy AI

Billy drafts it, on every plan.

Reads a pasted order, a snapped photo, or a spoken address
Pulls out the name, the address, and the parcel
Validates the address — a returned parcel costs more than any plan does
Unlimited on Free, not metered and not an add-on tier

Checked. Verified. Ready.

Buy from the balance, print, done

One all-in price, debited on the spot

Paid from the prepaid wallet

Card, Apple Pay, Google Pay, ACH, or crypto

$12.47

All-in rate bought

USPS Priority Mail

$12.47

The exact quoted amount leaves your prepaid wallet — nothing is added at checkout and nothing is invoiced afterwards. Void the label and the credit lands back in the balance, immediately spendable, rather than queueing behind a card refund.

Every storefront. One price list.

Store sync is included, on Free as well as Pro.

Shopify, Etsy, WooCommerce, and TikTok Shop sync into the To Ship queue and take tracking back when you print — there is no per-channel charge and no connector sitting behind a paid tier. Unlimited stores on both plans. Paste an Instagram or Facebook DM and Billy builds the label straight from the message, which costs nothing extra either.

Via AItiles: paste a DM or a screenshot — no connector, no per-channel setup, no upgrade.

Shopify

Etsy

WooCommerce

TikTok Shop

Instagram AI

Facebook AI

Amazon

eBay

Show 15 more Show 15 more integrations Show less

Squarespace

Wix

Walmart

Shopify Plus Soon

Square

BigCommerce

Magento

Zapier Soon

NetSuite Soon

Ecwid Soon

Temu

Shein Soon

ChannelAdvisor Soon

SkuVault Soon

Zoho Inventory Soon

Connect a store free Or use the API

Five things you are paying for. Zero bloat.

Everything is on both plans.
Pro just removes the cap.

This is the honest version of a feature table: the list below does not change between Free and Pro. What Pro buys is unlimited shipments, cheaper per-label rates, and Billy on Telegram — not access to the product.

A prepaid wallet,
not a monthly bill

Fund it with card, Apple Pay, Google Pay, ACH, or crypto, then pay per label out of that balance. There is no minimum sitting underneath the free plan, so a month you did not ship in costs you nothing at all. Void a shipment and the amount credits straight back to the balance rather than sitting in a card refund queue.

Wallet balance

$1,247.36 USD

Billy is included,
not a paid tier

The AI assistant drafts the whole label from a pasted order, a screenshot, or a spoken address, and validates it before you spend anything. Unlimited use in the web app on Free — the time it saves per order is part of the pricing, not an upsell on top of it. Pro adds Billy on Telegram.

Billy LIVE

Where's the package to Maya?

It's in transit via UPS. Expected Friday, Aug 7.

1Z8923A6B05G4123456

In transit

Austin, TX → Dallas, TX

Ask Billy anything...

The quoted number
is the number

One all-in price per service at quote time, and that exact amount leaves your balance. Fuel, residential, and handling are inside it. The only thing that can move it afterwards is a carrier re-weigh, and that arrives as its own clear ledger entry rather than a surprise on a monthly invoice.

Shipment summary

UPS Ground $12.49

Insurance $0.75

Fuel surcharge $0.32

Total $13.56

Four carriers rate-shopped,
on every plan

USPS, UPS, FedEx, and DHL quoted against the same parcel, every time, whether you are on Free or Pro. There is no carrier locked behind an upgrade and no default we quietly steer you to. International services quote duties and taxes inside the same all-in number, so the price you compared is still the price at your customer's door.

Compare rates

UPS $12.48

FedEx $13.22

DHL $14.10

USPS $11.79

Duties & taxes paid

A REST API with
unlimited calls, on Free

REST, JSON, one Bearer header, real idempotency keys, and signed webhooks — with unlimited calls on Free as well as Pro. There is no API tier to graduate onto and no per-request charge, so automating quote-and-buy never moves you onto a pricier plan.

POST /v1/shipments

{

"to": { "name": "Maya" },

"from": { "name": "Alex" },

"service": "ups_ground",

"label_format": "pdf"

}

Webhook delivered

GoatLabels mobile shipments queue with all-in carrier prices

Billy drafting a label from a pasted order on mobile

Label ready

CL-1038 · Seattle, US

The same plan on the phone

No mobile tier, no seat to buy.

The phone is not a cut-down version of the product sold separately. Everything the free plan includes runs on it — the queue, the four quotes, Billy, and the buy button — and inviting the person who actually packs the boxes costs nothing, because there are no per-seat charges on either plan.

Paste or snap an Instagram DM, a TikTok message, or a handwritten note — Billy pulls the name, address, and item and validates it.

USPS, UPS, FedEx, and DHL come back with all-in prices side by side on one screen.

Buy the one you want; it debits the same prepaid balance, at the same rates, as the desktop app.

One-tap print to your phone's share sheet or a thermal printer over Wi-Fi.

Hands full of tape? Hold the mic, speak the address, and Billy quotes it and queues the label.

Billy is included, not a paid tier

The assistant is in the price of every plan.

Most tools sell the AI separately, meter it, or park it behind the top tier. Billy runs unlimited in the web app on Free: hold the mic, say where the parcel is going, and it quotes USPS, UPS, FedEx, and DHL on the box in your hands, reads the all-in prices back out loud, and queues the one you pick. It remembers repeat buyers and saved box sizes, and it answers for the label afterwards. This is the real product, not a render.

Billy reading back a parcel's tracking history over the purchased labels list

Listening

"Where's Maya's package?"

Out for delivery

CL-1039 · Austin, TX · by 6 PM

Unlimited in the web app on Free · quotes all four carriers as one all-in price each · Pro adds Billy on Telegram.

All-in quotes

What you are quoted is what you are charged.

Every rate here is one all-in number — carrier service, insurance, duties — locked at quote time, whichever carrier you take. That exact amount is what leaves your balance, so a cheap quote is still cheap the day after. Figures below are an illustrative example, not a quoted rate.

US → DE 2.6 lbs 12×8×4 in

USPS

Priority Mail Intl

10–15 days

$7.40

$1.90 of taxes & duties included

all-in · leaves your balance

Best balance

FedEx

Intl Connect Plus

3–5 days

$8.90

$2.20 of taxes & duties included

all-in · leaves your balance

DHL

Express Worldwide

1–2 days

$9.80

$2.50 of taxes & duties included

all-in · leaves your balance

No fuel line, no residential line, no day-after invoice Void → refund credits back to your wallet Multi-currency display

Public API v1

The API is free on every plan.

REST, JSON, one Bearer header — and no API tier to graduate onto. Unlimited calls on Free, unlimited calls on Pro, no card and no sales call to get a key.

Unlimited calls on every plan — no per-request charge, ever

Signed webhooks instead of polling

Real idempotency keys — a retried buy never double-charges the wallet

OpenAPI 3.1 spec, no SDK lock-in

Read the API docs Get a free API key $0 on every plan

curl https://api.goatlabels.io/api/v1/shipments

201 Created · 187ms

request response

POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421

{
  "to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
  "parcel": { "weight": 2.6, "weight_unit": "lb" },
  "service": "fedex_intl_priority"
}

← 201 Created // buy it with POST /api/v1/shipments/{id}/purchase
{
  "id": "shp_44819",
  "status": "draft",
  "amount": { "subtotal": 72.25, "duty_and_tax": 14.20, "total": 86.45 }
}

Pro

Free

$0 / forever

Everything you need to run your shop — genuinely free.

50 shipments a month

Fund with card or crypto — Apple Pay, Google Pay, and ACH too

Unlimited team members, stores, and API calls

Billy AI in the web app — desktop or mobile, unlimited use

Standard all-in label pricing on all four carriers

Start free

Billy everywhere

Billy AI drafts labels from a pasted order, a screenshot, or a spoken address, and it is included on every plan — desktop or mobile, unlimited use. Pro adds Billy on Telegram.

Web — every plan Telegram — Pro

API free on every plan

GET /api/v1/shipments

200 OK · plan: free

Unlimited API calls on Free — still unlimited, still free, on Pro.

We'll beat your current rates

Bring your invoice — on Pro we work with you to beat the rates you're getting from

ShippoPirateShipShipStation

No contracts, no seats Cancel anytime No monthly minimum to print

Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one all-in number — no surcharges added at checkout.

Pricing questions, answered

Is there a monthly minimum to print a label?: No. Free has no monthly minimum and no subscription underneath it — you fund a prepaid wallet and spend it label by label, so a month you did not ship in bills you nothing at all.
What exactly does the Free plan include?: 50 shipments a month, unlimited team members and stores, unlimited API calls, Billy AI in the web app on desktop and mobile, and standard all-in label pricing across USPS, UPS, FedEx, and DHL. It is a real plan, not a trial.
What does Pro add for $40 a month?: Pro removes the 50-shipment cap, drops your per-label rates as your volume grows, and adds Billy AI on Telegram so you can run the shipping desk from outside the web app. Everything Free includes is still included.
When does Pro actually become cheaper than paying per label?: When the rate saving on the labels you were already buying is larger than the subscription. Below that volume pay-per-label is the cheaper path, which is why it is the default rather than a downgrade.
How do I fund the wallet?: Credit or debit card, Apple Pay, Google Pay, ACH bank transfer, or crypto. The rail you fund with never changes the rates you are shown or the carriers you can buy from.
Is the quoted label price the final price?: Yes. Each quote is one all-in number and that exact amount leaves your balance — nothing is added at checkout. If a carrier re-weighs the parcel that lands as its own ledger entry, so you can see what changed and why.
Does the API cost extra?: No. The public REST API has unlimited calls on every plan, including Free. Automating quote-and-buy does not move you onto a pricier tier and there is no per-call charge.
Are there seat fees or contracts?: No seats, no contracts, no minimum term. Invite your whole team on Free. Cancel Pro whenever you like and the account falls back to pay-per-label rather than shutting off.

Which plan each kind of seller lands on

Most people never need to upgrade.

Same rates, same wallet, same Billy, same API on both plans — the only question is whether you cross the 50-shipment line often enough for Pro's cheaper per-label rates to beat its monthly fee. Here is roughly where each shape of seller falls.

High-volume live sellers

TikTok Shop & live commerce

Where Pro pays

A hundred orders overnight blows past the free allowance in a day, and at that volume the per-label saving on labels you were already buying is larger than the subscription. This is the one profile where Pro is obviously the cheaper product rather than a nicer one.

4 quotes per parcel unlimited on Pro rates scale down

GoatLabels shipments queue with purchased labels

Makers with uneven months

Etsy & independent creators

A busy December and a very quiet February. Pay-per-label is the right shape for that: no monthly minimum means the quiet months cost nothing, and there is no subscription idling through them waiting to be used.

Free is the cheaper product here

50 shipments a month · nothing billed in a month you skip

Sellers quoting from DMs

No connector, no extra charge

how much to ship this to Austin?

Quoted and drafted · CL-1024

Teams and API-first shops

The two things we never charge for

per seat and per API call, on both plans

Real sellers, real words

Sellers who read the pricing page first.

A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.

Early customer · TikTok

TikTok Shop seller

TikTok Shop

I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.

Early customer · Etsy

Etsy maker

Etsy

The API is what every shipping API pretends to be. Idempotency that actually works.

Sasha R.

Staff engineer, marketplace

API user

Free plan. No seats. No monthly minimum.

Start on Free.
Upgrade when the maths says so.

Fund a prepaid wallet with a card, Apple Pay, Google Pay, ACH, or crypto, then buy USPS, UPS, FedEx, and DHL labels at one all-in price each.

Create your account Talk to us

Simple, honest pricing

Four carriers, one all-in price

A prepaid wallet, not a monthly bill

How billing works

What you are not paying for

When Pro pays for itself

One balance in. One all-in price out.

Billy drafts it, on every plan.

Store sync is included, on Free as well as Pro.

Everything is on both plans. Pro just removes the cap.

A prepaid wallet, not a monthly bill

Billy is included, not a paid tier

The quoted number is the number

Four carriers rate-shopped, on every plan

A REST API with unlimited calls, on Free

No mobile tier, no seat to buy.

The assistant is in the price of every plan.

What you are quoted is what you are charged.

USPS

FedEx

DHL

The API is free on every plan.

Pro

Free

Billy everywhere

API free on every plan

We'll beat your current rates

Pricing questions, answered

Most people never need to upgrade.

High-volume live sellers

Makers with uneven months

Sellers quoting from DMs

Teams and API-first shops

Sellers who read the pricing page first.

Start on Free. Upgrade when the maths says so.

Everything is on both plans.
Pro just removes the cap.

A prepaid wallet,
not a monthly bill

Billy is included,
not a paid tier

The quoted number
is the number

Four carriers rate-shopped,
on every plan

A REST API with
unlimited calls, on Free

Start on Free.
Upgrade when the maths says so.