USPS
Ground Advantage
2 to 5 days$11.40
all-in · leaves your balance
Two plans. No seats, no contracts.
Never per seat, no minimum term.
GoatLabels pricing: Free plan or $40 Pro, pay per label
Never per seat, no minimum term.
Two plans. No seats, no surprise fees. Pay per label from your wallet, with no monthly fee on Free, up to 50 shipments a month.
Four carriers, one all-in price
USPS, UPS and FedEx quote every domestic parcel; DHL joins on international lanes. Nothing is added at checkout, on either plan.
DHL: internationalInstant labelsCreate and print in seconds.
Fast deliverySave time. Ship smarter.
Worldwide shippingReach customers everywhere.
A prepaid wallet, not a monthly bill
Top up with card, Apple Pay, Google Pay, ACH, or crypto, then spend it label by label.
SecureBank-level security.
InstantTop-ups in seconds.
GlobalAccepted worldwide.
How billing works
Labels are paid from your prepaid wallet (card, Apple Pay, Google Pay, ACH or crypto). Free includes a monthly shipment allowance; Pro removes the cap and adds Billy on Telegram. See the FAQ or API docs for developer pricing details.
The wallet is the whole billing model. You top it up with a card, Apple Pay, Google Pay, an ACH transfer, or crypto, and each label debits the exact amount you were quoted. Nothing is added after you buy except a carrier re-weigh, which posts as its own ledger line; Free never renews, Pro renews monthly with no minimum term, and on Free a month you did not ship in costs you nothing. Void a label and, after the carrier accepts the void, the credit lands back in the balance rather than queueing behind a card refund. New to shipping altogether? How to ship your first orderwalks through the six decisions in the order they come up.
What you are not paying for
There are no per-seat charges, so invite your whole team on Free. There is no API tier: the public REST API has unlimited calls on every plan, which means automating the quote-and-buy loop never moves you onto a pricier one. Billy, the AI assistant, is included everywhere rather than sold as an add-on — the time it saves per order is part of the pricing, not an upsell on top of it. Store sync for all 13 connectors (Shopify, Amazon, eBay, Etsy, Walmart and more) is included too, as isCSV bulk import (up to 500 rows a file, with a downloadable template). And if Shopify won't let you buy a labelat all, the synced orders still ship from here while the hold clears.
When you need Pro
Pro is a flat $40 a month for unlimited shipments. Past 50 shipments a month, Pro is required. Below that, it is optional: label prices are the same on both plans, so the only reasons to take it early are Billy on Telegram, unlimited address validation and PrintNode auto-print. That is why pay-per-label is the default: below 50 shipments a month the free plan is genuinely the cheaper product, and we would rather say so than sell you a subscription that idles. If you want the per-label argument in detail, readcheap shipping labels.
Shipping thousands of parcels a month, running fulfilment for clients, or wiring labels into your own system? Seehigh-volume shipping labels without a subscription,shipping software for 3PLs, and theshipping API for developers. Comparing vendors for a larger team? Readenterprise shipping software compared,B2B shipping software, andshipping software without an annual contract.
Where the money actually goes
One balance in. One all-in price out.
There is no invoice cycle here and nothing to reconcile at the end of the month. You top the wallet up once, every domestic order is quoted against USPS, UPS and FedEx at the same moment (DHL joins on international lanes), and the number you accept is the number that leaves the balance. The plan you are on changes the shipment cap, not the label rates — it never changes who quotes you or what gets added at checkout, because nothing does.
1
Order in, however it arrived
Sync, DM, screenshot, or typed
maya_boutique
Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701
Shopify
New order #1042
TikTok Shop
New order #5827
Order screenshot
- Order
- #1847
- Customer
- Jordan Lee
- Items
- 1x Hoodie (L)
- Address
- Brooklyn, NY
Drop screenshot or paste order
Thirteen store connectors, Shopify, Amazon, eBay, Etsy, TikTok Shop and more, sync into the To Ship queue on Free as well as Pro. A pasted DM, an order screenshot, or a typed address gets the same rates, connecting a store is a convenience, never a pricing condition.
2
Billy AI
Billy AIBilly drafts it, on every plan.
- Reads a pasted order, a snapped photo, or a spoken address
- Pulls out the name, the address, and the parcel
- Validates the address — a returned parcel costs more than any plan does
- Unlimited on Free, not metered and not an add-on tier
Checked. Verified. Ready.
3
Buy from the balance, print, done
One all-in price, debited on the spot
Paid from the prepaid wallet
Card, Apple Pay, Google Pay, ACH, or crypto
$12.47
All-in rate bought
USPS Priority Mail
$12.47
The exact quoted amount leaves your prepaid wallet, and nothing is added at checkout; a later carrier re-weigh posts as its own ledger line. Void the label and, after the carrier accepts the void, the credit lands back in the balance rather than queueing behind a card refund.
Every storefront. One price list.
Store sync is included, on Free as well as Pro.
Thirteen store connectors, Shopify, Amazon, eBay, Etsy, TikTok Shop and more, sync into the To Ship queue and take tracking back when you print, there is no per-channel charge and no connector sitting behind a paid tier. Unlimited stores on both plans. Paste an Instagram or Facebook DM and Billy builds the label straight from the message, which costs nothing extra either.
Shopify
Etsy
WooCommerce
TikTok Shop
Amazon
eBay
Squarespace
Wix
WalmartShopify PlusSoon
Square
BigCommerce
Magento
ZapierSoon
NetSuiteSoon
EcwidSoon
Temu
SheinSoon
ChannelAdvisorSoon
SkuVaultSoon
Zoho InventorySoon
PatreonFive things you are paying for. Zero bloat.The product is on both plans.
The product is on both plans.
Pro adds volume and Billy on Telegram.
This is the honest version of a feature table: the five things below are the same on Free and Pro. What Pro adds is unlimited shipments, Billy on Telegram, unlimited address validation and PrintNode auto-print, not access to the product.
A prepaid wallet,
not a monthly bill
Fund it with card, Apple Pay, Google Pay, ACH, or crypto, then pay per label out of that balance. There is no minimum sitting underneath the free plan, so a month you did not ship in costs you nothing at all. Void a shipment and, after the carrier accepts the void, the amount credits back to the balance rather than sitting in a card refund queue.
Wallet balance
$1,247.36USD
AI
Billy is included,
not a paid tier
The AI assistant drafts the whole label from a pasted order, a screenshot, or a spoken address, and validates it before you spend anything. Unlimited use in the web app on Free — the time it saves per order is part of the pricing, not an upsell on top of it. Pro adds Billy on Telegram.
BillyLIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...
The quoted number
is the number
One all-in price per service at quote time, and that exact amount leaves your balance. Fuel, residential, and handling are inside it. The only thing that can move it afterwards is a carrier re-weigh, and that arrives as its own clear ledger entry rather than a surprise on a monthly invoice.
Shipment summary
UPS Ground$12.49
Insurance$0.75
Fuel surcharge$0.32
Total$13.56
USPS, UPS, FedEx and DHL,
on every plan
USPS, UPS and FedEx quote every domestic parcel and DHL joins on international lanes, whether you are on Free or Pro. There is no carrier locked behind an upgrade and no default we quietly steer you to. Where an international service supports DDP and you choose it, duties and taxes are quoted inside the same all-in number; otherwise the buyer pays them on delivery.
Compare rates
UPS$12.48FedEx$13.22DHL$14.10USPS$11.79Duties inside the quote where DDP applies
A REST API with
unlimited calls, on Free
REST, JSON, one Bearer header, real idempotency keys, and signed webhooks — with unlimited calls on Free as well as Pro. There is no API tier to graduate onto and no per-request charge, so automating quote-and-buy never moves you onto a pricier plan.
POST /v1/shipments
{
"to": { "name": "Maya" },
"from": { "name": "Alex" },
"service": "ups_ground",
"label_format": "pdf"
}
Webhook delivered
Label ready
CL-1038 · Seattle, US
The same plan on the phone
No mobile tier, no seat to buy.
The phone is not a cut-down version of the product sold separately. Everything the free plan includes runs on it: the queue, the quotes, Billy, and the buy button. Inviting the person who actually packs the boxes costs nothing, because there are no per-seat charges on either plan.
Paste or snap an Instagram DM, a TikTok message, or a handwritten note — Billy pulls the name, address, and item and validates it.
USPS, UPS and FedEx come back with all-in prices side by side on one screen, and DHL on international lanes.
Buy the one you want; it debits the same prepaid balance, at the same rates, as the desktop app.
One-tap print to your phone's share sheet or a thermal printer over Wi-Fi.
Hands full of tape? Hold the mic, speak the address, and Billy quotes it and queues the label.
Billy is included, not a paid tier
The assistant is in the price of every plan.
Most tools sell the AI separately, meter it, or park it behind the top tier. Billy runs unlimited in the web app on Free: hold the mic, say where the parcel is going, and it quotes the box in your hands against every carrier that serves the lane, reads the all-in prices back out loud, and queues the one you pick. It remembers repeat buyers and saved box sizes, and it answers for the label afterwards. This is the real product, not a render.
goatlabels.io/dashboard/shipments — Billy
Listening
"Where's Maya's package?"
Out for delivery
CL-1039 · Austin, TX · by 6 PM
Unlimited in the web app on Free · quotes every carrier on the lane as one all-in price each · Pro adds Billy on Telegram.
All-in quotes
What you are quoted is what you are charged.
Every rate here is one all-in number (carrier service, insurance when you add it, and duties where the service supports DDP), locked at quote time, whichever carrier you take. That exact amount is what leaves your balance; only a carrier re-weigh can add a line later. Figures below are an illustrative example, not a quoted rate.
CA → NY2.6 lbs12×8×4 in
Cheapest
UPS
Ground
1 to 5 days$9.85
all-in · leaves your balance
FedEx
Ground
1 to 5 days$11.20
all-in · leaves your balance
No fuel line, no residential line, no day-after invoiceAccepted void → refund credits back to your walletMulti-currency display
Public API v1
The API is free on every plan.
REST, JSON, one Bearer header — and no API tier to graduate onto. Unlimited calls on Free, unlimited calls on Pro, no card and no sales call to get a key.
Unlimited calls on every plan — no per-request charge, ever
Signed webhooks instead of polling
Real idempotency keys — a retried buy never double-charges the wallet
OpenAPI 3.1 spec, no SDK lock-in
Read the API docs Get a free API key$0 on every plan
curl https://api.goatlabels.io/api/v1/shipments
201 Created · 187msPOST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
Pro
Most popular$40/ month
Unlimited shipments — no monthly cap
Unlimited address validation
Billy AI on Telegram 
— run your shipping desk from anywhere
— run your shipping desk from anywhereAPI access still free, unlimited calls
Plan price by volume
illustrative50 a monthunlimited
Pro: one flat monthly plan, unlimited shipments
Free
$0 / forever
Up to 50 shipments a month, with the API, store sync and Billy in the web app, at $0.
50 shipments a month
Fund with card or crypto — Apple Pay, Google Pay, and ACH too
Unlimited team members, stores, and API calls
Billy AI in the web app — desktop or mobile, unlimited use
Standard all-in label pricing on all four carriers
Billy everywhere
Billy AI drafts labels from a pasted order, a screenshot, or a spoken address, and it is included on every plan — desktop or mobile, unlimited use. Pro adds Billy on Telegram.
Web, every planTelegram, Pro
Telegram, ProAPI free on every plan
GET /api/v1/shipments
200 OK · plan: free
Unlimited API calls on Free — still unlimited, still free, on Pro.
Compare against your current rates
Bring a recent invoice and compare the side-by-side rate on a real parcel against what that label costs you on
ShippoPirate ShipShipStationNo contracts, no seatsCancel anytimeFree plan: 50 shipments a month
Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one all-in number, no surcharges added at checkout.
Pricing questions, answered
- Is there a monthly minimum to print a label?
- No. Free has no monthly fee for up to 50 shipments a month: you fund a prepaid wallet and spend it label by label, so a month you did not ship in bills you nothing at all. Past 50 a month, Pro is $40 a month with no minimum term.
- What exactly does the Free plan include?
- 50 shipments a month, unlimited team members and stores, unlimited API calls, Billy AI in the web app on desktop and mobile, and standard all-in label pricing across USPS, UPS, FedEx, and DHL. It is a real plan, not a trial.
- What does Pro add for $40 a month?
- Pro removes the 50-shipment cap, makes address validation unlimited (Free includes 100 a month), turns on PrintNode auto-print, and adds Billy AI on Telegram so you can run the shipping desk from outside the web app. Everything Free includes is still included.
- When do I actually need Pro?
- Past 50 shipments a month you need Pro. At 50 or fewer, Free costs nothing monthly, which is why it is the default rather than a downgrade. Label prices are the same on both plans, so Pro is a volume and access upgrade, not a rate card.
- How do I fund the wallet?
- Credit or debit card, Apple Pay, Google Pay, ACH bank transfer, or crypto. The rail you fund with never changes the rates you are shown or the carriers you can buy from.
- Is the quoted label price the final price?
- Yes. Each quote is one all-in number and that exact amount leaves your balance — nothing is added at checkout. If a carrier re-weighs the parcel that lands as its own ledger entry, so you can see what changed and why.
- Does the API cost extra?
- No. The public REST API has unlimited calls on every plan, including Free. Automating quote-and-buy does not move you onto a pricier tier and there is no per-call charge.
- Are there seat fees or contracts?
- No seats, no contracts, no minimum term. Invite your whole team on Free. Cancel Pro whenever you like and the account falls back to pay-per-label rather than shutting off.
Which plan each kind of seller lands on
Most people never need to upgrade.
Same carriers, same wallet, same API on both plans. The only questions are whether you ship more than 50 a month, which needs Pro, and below that whether Billy on Telegram is worth $40 a month to you. Here is roughly where each shape of seller falls.
High-volume live sellers
TikTok Shop & live commerce
A hundred orders overnight blows past Free's 50-shipment allowance in a day, so this profile needs Pro.
all-in quotes per parcel unlimited on Pro unlimited address validation
goatlabels.io/dashboard/shipments
Makers with uneven months
Etsy & independent creators
A busy December and a very quiet February. Pay-per-label is the right shape for that: no monthly fee on Free means the quiet months cost nothing, and no subscription idles through them. A December past 50 shipments needs Pro ($40 a month, no minimum term, so you can cancel when volume drops).
Free is the cheaper product here
50 shipments a month · nothing billed in a month you skip
Sellers quoting from DMs
No connector, no extra charge
how much to ship this to Austin?
Quoted and drafted · CL-1024
Teams and API-first shops
The two things we never charge for
$0
per seat and per API call, on both plans
Real sellers, real words
Sellers who read the pricing page first.
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
TikTok ShopI run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
EtsyThe API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
Free plan. No seats. Up to 50 shipments a month.
Start on Free.
Move to Pro once you pass 50 a month.
Fund a prepaid wallet with a card, Apple Pay, Google Pay, ACH, or crypto, then buy USPS, UPS, FedEx, and DHL labels at one all-in price each.
No contract. No card required. No monthly fee on Free, up to 50 shipments a month.