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Marketplace help pages checked November 9, 2026.

Marketplace shipping labels: the platform's label or your own


Follow the platform's label rule first. Price your own label where it is allowed.

Marketplace shipping labels come from the platform or from you, and GoatLabels covers the second case: your own USPS, UPS or FedEx label, priced on the packed parcel, with tracking on the order. Poshmark requires its label and Whatnot allows yours only with approval; eBay, Etsy and Mercari let you ship on your own.

USPS beside UPS and FedEx

USPS, UPS and FedEx rate-shopped on every domestic parcel, and DHL on international lanes, from one account, with one price per rate shown before you buy.

UPS FedEx DHL USPS side by side
One price per rate Shown before you buy.
Bulk CSV Up to 500 rows per file.
Pickups Where the carrier offers one.

A prepaid wallet, a dated line per label

Fund it by card, ACH or crypto. Each label is a dated ledger line, and a later carrier adjustment gets a line of its own.

VisaMastercardAmerican ExpressBitcoinEthereumTether (USDT)
Prepaid Card, ACH or crypto.
Ledger line One for every label.
Ship date Set up to 14 days ahead.

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Marketplace shipping labels, platform by platform

Should you use the marketplace's shipping label or your own?

Use the marketplace's prepaid label wherever the platform requires it or ties seller protection to it, and buy your own label only where the platform lets you ship on your own. Poshmark requires its label, Whatnot requires its label unless you are approved for your own, and Depop now puts every new listing on its USPS label; Mercari and eBay let you ship on your own but keep some protections for their labels, and Etsy accepts valid tracking from any label.

Marketplace facts, checked

Marketplaces change these rules; the lines quote their help pages as read on November 9, 2026. This page prints no marketplace weight bands, label prices or day limits.

Marketplace shipping label rules by platform: whether it sells you a label, whether protection needs its label, whether you can ship on your own label with tracking, and where GoatLabels fits, checked 2026-11-09
Marketplace Sells you a label? Its label needed for protection? Your own label and tracking? Where GoatLabels fits
Depop Yes: Depop Shipping, a USPS label or QR code. Yes: Depop Protection for sellers needs it. Not on new listings since October 28, 2026; older Other listings, with tracking. Older Other listings. Depop guide
Poshmark Yes: a prepaid USPS label or QR code per order. Required on every order. No. A reseller's other sales. Poshmark resellers
Mercari Yes: a prepaid label made when the item sells. Yes: your own label loses Mercari Shipping Protection. Yes: UPS, USPS or FedEx with valid tracking. Ship on your own orders. Mercari guide
eBay Yes: eBay Labels for USPS, UPS and FedEx. On Ship with eBay listings; elsewhere, integrated-carrier tracking with an acceptance scan. Yes: add the tracking in Seller Hub. Store connector. eBay guide
Etsy Yes: USPS, UPS and FedEx labels. No: valid tracking also qualifies. Yes: add the tracking manually. Store connector. Etsy guide
TikTok Shop Yes: TikTok Shipping, where USPS labels for TikTok orders are bought since January 2026. Not stated on the pages we read. Seller Shipping, where TikTok offers it: UPS or FedEx, tracking uploaded. UPS and FedEx with Seller Shipping on. TikTok Shop guide
Whatnot Yes: a prepaid label from Seller Hub. Yes, unless approved for Bring Your Own Label; then valid tracking. Approved sellers only; the US case is the Wholesale category. Approved sellers only. Whatnot guide
Facebook Marketplace Prepaid labels under Meta's seller terms; not every shipping feature for every seller. Not stated for sellers on the pages we read. Not stated on the pages we read. Not stated: only if Facebook lets you use your own label. Facebook Marketplace guide

What carrier does Depop use, and can you still ship on your own?

Depop uses USPS: Depop Shipping in the US is a USPS label, and since October 28, 2026 it is the only shipping method for new Depop listings.

Depop's US help page says the Other method, where you bought your own label, is closed to new listings from that date; a listing set to Other earlier keeps it until it sells, and relisting it moves it to Depop Shipping. You print Depop's label or show the QR code from the sale email at a USPS drop-off, and tracking fills in on its own. Ship a Depop Shipping order some other way and Depop says you lose Depop Protection for sellers and the order may be cancelled.

Our shipping labels for Depop sellers page and the how Depop shipping works post compare Depop's label with your own; since October 28, 2026 that applies only to listings still set to Other.

When is your own label the better fit for a marketplace sale?

Your own label fits when the platform allows one and your parcel is not the parcel the platform's label was priced for: a light item on a label sized for heavier ones, a heavy or bulky item, or a seller shipping several marketplaces at once.

Platform labels are priced in steps set before the sale: Mercari's label states a weight the packed box must not exceed, and Poshmark's covers parcels up to a set weight, with paid upgrades above it. A label you buy yourself is quoted on the packed parcel's actual weight, size and destination, so the further a parcel sits below the top of its step, the more a live quote has to work with. How the three carriers' economy ground services compare by weight is in USPS vs UPS vs FedEx economy ground services.

Cross-listers gain the most from one workflow: one queue, one wallet and one ledger instead of a label flow per platform, as selling on multiple marketplaces with one shipping queue lays out, with the reseller version in shipping labels for vintage and thrift resellers.

For awkward parcels, Mercari sets a size and weight ceiling on its prepaid label and charges extra above it, and Whatnot opens Bring Your Own Label in the US only to approved sellers in its Wholesale category. Weigh and measure the packed box first: how to weigh a package and package size and weight limits cover both. Where the platform requires its label, or its protection is worth more to you than the price gap, the platform's label is the right call.

Who pays when a carrier re-weighs a marketplace parcel?

The seller pays: on the platform's label the marketplace can pass the carrier's overage on to you, and on your own label the adjustment goes to whoever bought the label.

Poshmark's Shipping Policy makes packages that miss USPS label standards, including actual and dimensional weight, the seller's responsibility and lets Poshmark charge the carrier's overage fee to the seller. Mercari says extra shipping charges after a weight change are the seller's, and Whatnot tells Bring Your Own Label sellers they pay any difference between their label and the shipping collected at checkout.

On a GoatLabels label, a carrier adjustment posts to your prepaid wallet as its own dated ledger line, next to the label it belongs to; what triggers one is in carrier billing adjustments. The habit that prevents most of them: weigh the packed parcel and measure the box before you buy.

What does a USPS Ground Advantage parcel under 1 lb cost?

At USPS retail prices, a Ground Advantage parcel under 1 lb costs one of two amounts per zone: the 4 oz and 8 oz tiers share a price, and the 12 oz and 15.999 oz tiers cost the same as a full pound.

These are the Notice 123 prices effective October 4, 2026, USPS's holiday list until 12 a.m. CT on January 17, 2027. USPS's Commercial price list has had one price per zone for every tier up to 15.999 oz since July 12, 2026, as the last row shows.

USPS Ground Advantage prices from 4 oz to 2 lb, retail by tier and commercial up to 15.999 oz, zones 1, 2, 5 and 8, Notice 123 effective October 4, 2026, checked 2026-11-09
USPS price list and weight Zone 1 Zone 2 Zone 5 Zone 8
Retail, 4 oz $8.40 $8.55 $9.35 $10.20
Retail, 8 oz $8.40 $8.55 $9.35 $10.20
Retail, 12 oz $10.05 $10.45 $11.70 $13.65
Retail, 15.999 oz $10.05 $10.45 $11.70 $13.65
Retail, 1 lb $10.05 $10.45 $11.70 $13.65
Retail, 2 lb $11.30 $12.00 $14.85 $19.80
Commercial, 4 to 15.999 oz $7.33 $7.34 $8.24 $8.95

From the USPS Notice 123 Price List, effective October 4, 2026, read ; ounce tiers from the USPS Ground Advantage page; the Commercial change from the Federal Register notice effective July 12, 2026.

Example: a 9 oz tee in a poly mailer is billed at the 12 oz retail tier, the same retail price as a full pound; repacked to 8 oz in a lighter mailer, it drops to the 8 oz row, one retail step lower in every zone in the table.

Published USPS prices, fees and service windows are a benchmark, not what a GoatLabels label costs: a GoatLabels quote is one price per rate for your packed parcel, shown before you buy. The full grid from 4 oz to 70 lb is on USPS Ground Advantage rates.

Do eBay sellers need a paid postage service to print labels?

No: eBay Labels prints USPS, UPS and FedEx labels inside eBay and charges each one to your eBay funds or the payment method on file, and eBay's help page names no subscription for it.

Stamps.com, by comparison, lists three monthly plans and a trial on its pricing page, none of them free (checked ).

A Ship with eBay listing, open to individual sellers on eligible items, comes with a prepaid label eBay says you must use for the item to be protected. Elsewhere you add your own label's tracking in Seller Hub, and for item-not-received protection it must come from an eBay-integrated carrier and show an acceptance scan (eBay tracking help); one in-transit protection stays with eBay's own labels (eBay seller protections, read November 2, 2026). The rest is on shipping labels for eBay.

How does GoatLabels fit each marketplace?

GoatLabels prints the label wherever a marketplace lets you bring your own: eBay and Etsy orders sync in through store connectors, and other platforms' orders come in by CSV, the API, or a pasted order the in-app assistant drafts a label from.

What GoatLabels does and does not do. GoatLabels rate-shops USPS, UPS and FedEx on every domestic parcel, and DHL on international lanes, from one account, with one price per rate shown before you buy. Store connectors sync Shopify, Etsy, WooCommerce, eBay and Wix orders; anything else comes in by CSV, up to 500 rows per file, or the API, and labels download as 4x6 or Letter PDFs.

A GoatLabels label is not a marketplace label, so label-only protections do not follow it; optional shipment insurance is offered at checkout when the shipment lists an item and its value (see shipping insurance). GoatLabels cannot buy a USPS label for a TikTok order or stand in for Poshmark's label, and you enter tracking on Depop, Mercari and Whatnot orders yourself. Void an unused label and, after the carrier accepts the void, the credit posts back to your prepaid wallet as spendable balance, not a card refund. GoatLabels does not offer hazmat, freight or LTL, and it cannot use your own negotiated carrier accounts; perishables ship at the shipper's risk on a 2-day or overnight service and live animals only on a next-day service, under each carrier's rules.

Free: 50 shipments a month. Pro: a flat $40 a month, unlimited shipments. Label prices are the same on the Free and Pro plans; see pricing.

Marketplace shipping labels, answered

What carrier does Depop use?
USPS. Depop Shipping in the US is a USPS label, sent as a QR code for drop-off or a label to print, and since October 28, 2026 every new Depop listing uses it (Depop help, checked November 9, 2026).
Can I use my own shipping label on Poshmark?
No. Poshmark's Seller Policy says sellers must use Poshmark's provided shipping labels when shipping all orders. For a heavier parcel you buy an upgraded or additional Poshmark label instead.
Do I lose protection if I ship a Mercari order on my own?
You lose Mercari Shipping Protection: Mercari says a package shipped on your own does not qualify, so insurance from the carrier is your cover. You still need a valid UPS, USPS or FedEx tracking number on the order.
Can TikTok Shop sellers buy USPS labels outside TikTok?
No. Since January 2026, USPS labels for TikTok Shop orders are bought in TikTok Shipping. Shops with Seller Shipping enabled can ship UPS or FedEx on their own labels and upload the tracking number.
Does an Etsy order need an Etsy label for Purchase Protection?
No. Etsy's Purchase Protection for sellers accepts an order with valid tracking or an Etsy label, shipped within your stated processing time. Tracking from a label bought elsewhere is added manually when you complete the order.

Related reading: shipping labels for Depop sellers, eBay shipping labels, Etsy shipping labels, Mercari ship on your own, TikTok Shop shipping labels, Whatnot shipping labels, Facebook Marketplace shipping labels, Temu seller shipping labels, carrier billing adjustments.

The marketplace sets the label rule.

Use its label where it requires one.
Price your own label everywhere else.

USPS, UPS and FedEx rate-shopped on every domestic parcel, and DHL on international lanes, from one account, with one price per rate shown before you buy and store orders synced from Shopify, Etsy, WooCommerce, eBay and Wix.

Marketplace rules stay the marketplace's. Label prices are the same on the Free and Pro plans.

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