USPS
Ground Advantage
2 to 5 days$11.40
all-in · no surprises
For sellers without an engineering team.
Same four carriers. No integration first.
An EasyPost alternative you don't need engineers to run
Same four carriers. No integration first.
GoatLabels delivers rate shopping across USPS, UPS and FedEx on domestic parcels, with DHL on international lanes, through a full web dashboard and Billy AI, so non-developers ship from a synced store or a pasted order with no integration to write.
Every carrier rate-shopped before you write a line
USPS, UPS and FedEx quoted live in the dashboard, DHL on international lanes: no credentials, no sandbox, no build.
DHL: international
Live quotes
On one screen.
All-in price
Nothing added later.
API optional
Free when you want it.
Funded from a wallet, not a dev budget
Card, Apple Pay, Google Pay, ACH, or crypto — one prepaid balance, no build phase.
Prepaid
Spent label by label.
No minimum
A quiet month on Free costs nothing.
Accepted voids credited
Back to the balance.
Side by side
Where GoatLabels and EasyPost part company.
Both rate-shop multiple carriers and both expose a REST API, so the interesting question is not which one buys a label. It is who has to be sitting at a keyboard before the first one prints.
| GoatLabels | EasyPost | |
|---|---|---|
| What you get on day one | A dashboard you log into and print from, plus an API waiting underneath when you want it. | API keys, plus a no-code Create Label screen in the dashboard. |
| Who has to be in the room | The person packing the boxes. Nobody has to be able to read JSON. | A developer for the API work; the Create Label screen covers single and CSV labels. |
| Getting an order into the tool | Store sync, an API call, a pasted DM, a screenshot, or your voice. | An API request, a CSV upload, or the Create Label form. |
| Carriers rate-shopped | USPS, UPS and FedEx quoted as live all-in rates on one screen, DHL on international lanes. | More than 100 carriers, compared in the API or the Create Label screen. |
| Cost of the platform itself | No monthly fee on Free (up to 50 shipments a month), and the REST API is free and unlimited. | Free up to 3,000 Wallet-carrier labels a month, then a per-label fee (dated figures below). |
| Fixing a bad address at 9pm | Edit it in the dashboard, or tell Billy. The label reprints. | Refund the label and buy a new one, in the dashboard or through the API. |
EasyPost is a trademark of its owner and is not affiliated with GoatLabels. EasyPost's plans, fees, and carrier list are dated and linked in the source block below; they change, so re-check before you decide.
Three reasons small shops don't stay on EasyPost.
You don't have an engineer on shipping
EasyPost leads with a very good API, and an API is not a product a packer can use. GoatLabels puts rate shopping behind a login: search the order, see USPS, UPS and FedEx side by side (DHL joins on international lanes), buy the one that fits, print. Nobody has to build the order queue first.
The integration is the whole project
For a small shop, the cost of an API-only platform is rarely the fee — it is the weeks of contractor time before the first label prints, and the person you call when it breaks. A dashboard has no build phase to budget for.
You still get the API when you grow
Choosing a dashboard should not mean choosing a dead end. The same account exposes a REST API with Bearer auth, idempotency keys, and signed webhooks, free and unlimited, so the day you do hire a developer nothing has to be migrated.
And when EasyPost is the right choice
- You already have a working EasyPost integration and an engineer who maintains it — a comparison page is not a reason to touch it.
- You need a carrier outside USPS, UPS, FedEx, and DHL. That is our honest list, and EasyPost's network is broader.
- Your shipping is embedded inside a product you sell to other merchants, where an API is the correct and only surface.
What EasyPost's own pages say, checked 2026-10-17
- The Free Access plan includes up to 3,000 labels a month on EasyPost Wallet carriers, with postage paid separately. (EasyPost Support: Billing and Payments)
- Bring Your Own Carrier Accounts (BYOCA) costs $20 a month and includes no free monthly labels. (EasyPost Support: Billing and Payments)
- The Enterprise plan is custom pricing based on volume, quoted by sales. (EasyPost pricing)
- Each Wallet-carrier label past 3,000 in a month costs $0.08, and every BYOCA label costs $0.08. (EasyPost Support: Billing and Payments)
- Rating more than three times as many shipments as you buy labels for costs $0.02 per extra rated shipment. (EasyPost Support: Billing and Payments)
- EasyPost lists more than 100 carriers, and its Wallet carriers need no carrier contract of your own. (EasyPost carriers)
- A label can be refunded only before the shipment starts moving, USPS refunds must be requested within 30 days, and a successful carrier refund also returns EasyPost's label fee. (EasyPost Support: Refunds)
- Refunds on Wallet-carrier labels return to the EasyPost Wallet once the carrier approves them, which EasyPost says takes 2 to 4 weeks. (EasyPost Support: Request a refund for an unused shipping label)
- Besides the API, EasyPost offers a no-code Create Label interface in its dashboard, with CSV upload of up to 500 labels at once. (EasyPost Create Label)
- EasyPost's Luma AI products, sold through its sales team, answer questions about your shipping data and automatically choose a shipping option. (EasyPost Luma AI Advisor)
Checked on from EasyPost's own pages. Plans, fees and policies change, so confirm on the vendor's current page before you decide. EasyPost is a trademark of its owner and is not affiliated with GoatLabels.
Without an integration
The pipeline an API leaves you to build. Already built.
An API-first platform hands you the pieces and assumes someone will assemble them: order intake, rate shopping, purchase, tracking, reprints. Here that assembly already exists as screens. Orders arrive from a store connector, a pasted message, a dropped screenshot, or a spoken sentence, and Billy fills in the addresses, the parcel, and the service before handing the draft back for you to confirm. Every label is a debit against a prepaid wallet topped up with card, Apple Pay, Google Pay, ACH, or crypto, so there is no monthly fee on Free, up to 50 shipments a month. The REST API is still there, free and unlimited, for the day you want to automate a piece of it.
1
Any order shape in
Store sync, API, DM, or screenshot
maya_boutique
Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701
Shopify
Synced into To Ship
Etsy
Synced into To Ship
DM screenshot
- Order
- #1847
- Customer
- Jordan Lee
- Items
- 1x Hoodie (L)
- Address
- Brooklyn, NY
Drop the screenshot or paste the DM
Connectors, REST API, DMs, and screenshots — one queue, and none of them require code.
2
Billy AI
Billy AI
The integration work, done by the assistant.
- Reads a pasted order, a screenshot, a voice note, or a synced record
- Fills the addresses and the package details for you
- Rate-shops USPS, UPS and FedEx at the all-in price, DHL on international lanes
- Hands the drafted label back for you to confirm
Drafted. Checked. Yours to confirm.
3
Clean label out
Bought from the wallet
Paid from your prepaid balance
Card, Apple Pay, Google Pay, ACH, or crypto
$12.47
Label purchased
USPS Priority Mail — all-in rate
$12.47
No monthly fee on Free (up to 50 shipments a month), and no engineer required to reprint one.
Where your orders actually come from.
Connectors for the storefronts, AI for everything else.
Shopify, Etsy, WooCommerce, eBay and Wix sync into To Ship and get tracking pushed back when you print, no webhook handler to write and nothing to host. And when an order arrives as an Instagram or Facebook DM, paste it or screenshot it and Billy builds the label anyway.
Shopify
Etsy
WooCommerce
eBay
Wix
Everything an API-first platform gives you. Behind a login.
The developer platform's capabilities.
The developer platform's capabilities.
Without the developer.
Choosing a dashboard over an API should not cost you rate shopping, carriers, or the all-in quote. These are the pieces you keep, plus Billy, which drafts the label from a message, a screenshot, or your voice.
One prepaid wallet,
five ways to fund it
Card, Apple Pay, Google Pay, ACH bank transfer, and crypto all top up the same balance, and every method buys identical rates, carriers, and features. Void a shipment and, after the carrier accepts the void, the credit lands back in the wallet.
Wallet balance
$1,247.36
USD
AI
AI drafting instead of
an integration
A DM, a comment thread, a voice note, a screenshot — Billy reads any of them and drafts the whole label. On an API-only platform, every one of those inputs is a project someone has to scope.
Billy
LIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...
No monthly fee
to print
Fund the wallet, pay per label, and ship nothing in February without paying for February. Free covers 50 shipments a month; past that, Pro is one flat monthly plan with unlimited shipments.
Shipment summary
UPS Ground
$12.49
Insurance
$0.75
Fuel surcharge
$0.32
Total
$13.56
USPS, UPS, FedEx, and DHL
in one account
Live all-in rates side by side, and the number you see is the exact amount that leaves your balance. The rates are built into the account, so you never negotiate a carrier contract to get a quote. Shopify, Etsy, WooCommerce, eBay and Wix sync into To Ship and push tracking back when you print, but a connector is never a prerequisite.
Compare rates
UPS
$12.48
FedEx
$13.22
DHL
$14.10
USPS
$11.79
Duties inside the quote where DDP applies
The API is still there,
free and unlimited
REST and JSON, one Bearer header, idempotency keys so a retry cannot double-buy a label, and signed webhooks for tracking and label events. Start in the dashboard and automate later without changing platforms.
POST /v1/shipments
{
"to": { "name": "Maya" },
"from": { "name": "Alex" },
"service": "ups_ground",
"label_format": "pdf"
}
Webhook delivered
Label ready
CL-1038 · Brooklyn, NY
The part an API can't do for you
Your phone is the shipping station.
An API-only platform assumes there is always a machine between you and the label. Some days there is a packing table and a phone. Paste the message, snap the thread, or hold the mic — the same rate shopping runs from the device already in your hand.
Paste the DM, snap the thread, or drop the screenshot — Billy pulls the name, the address, and the parcel out of it.
No credentials, no sandbox, no deploy: the message is the order record.
USPS, UPS and FedEx come back as all-in prices on one screen, DHL on international lanes.
Buy from the prepaid balance and one-tap print to a share sheet or a thermal printer over Wi-Fi.
Hold the mic at the packing table and say the address — Billy drafts it and reads the rate back.
An interface you talk to
Talk to Billy, not to an endpoint.
Through an API, every question about a shipment is a query someone has to write. Here you ask it. Hold the mic, say who it is going to, and Billy looks up the buyer, rate-shops USPS, UPS and FedEx (DHL on international lanes), and queues the label against your prepaid balance, then answers for it afterwards. This is the real product, not a render.
goatlabels.io/dashboard/shipments — Billy
Listening
"Where's Maya's package?"
Out for delivery
CL-1039 · Austin, TX · by 6 PM
Plain English in — names, addresses, weights, carriers, services · nothing to integrate and nothing to deploy · reads the all-in rate back before a cent leaves the wallet · phone, browser, or Telegram on Pro.
All-in quotes
The quote is the debit.
Three carriers on the same parcel, each an all-in number that is the exact amount leaving your prepaid balance. You do not have to reconcile a platform fee against a carrier invoice at the end of the month, because there is no platform fee and no invoice, and an accepted void credits the wallet.
CA → NY
2.6 lbs
12×8×4 in
Cheapest
UPS
Ground
1 to 5 days$9.85
all-in · no surprises
FedEx
Ground
1 to 5 days$11.20
all-in · no surprises
No carrier invoice the day after
Accepted void → credit back to the wallet you funded
Multi-currency display
Public API v1
A dashboard today, the API whenever you want.
REST, JSON, one Bearer header. Real idempotency keys so a retried request cannot double-buy a label, signed webhooks for tracking and label events instead of polling, and errors that name what to fix. Nothing about starting in the dashboard closes the API door later, and calls never carry a per-shipment fee.
Create, rate-shop, and buy — the same three calls an API-first tool asks for
Signed webhooks for tracking and label events instead of polling
Real idempotency keys — a retried request never buys two labels
OpenAPI 3.1 spec, no SDK lock-in, unlimited calls on every plan
Read the API docs
Get an API key
$0 on every plan
curl https://api.goatlabels.io/api/v1/shipments
201 Created · 187ms
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
No build phase to budget for
No integration to pay for first.
Free covers 50 shipments a month with the public API, the store connectors, and Billy all unlimited underneath it — the quoted label price is what you pay from a prepaid wallet. Pro is a flat monthly fee for unlimited shipments and Billy on Telegram. Neither one bills you for API calls, and neither is a minimum you have to hit before a label prints.
Pro
Most popular
$40
/ month
Unlimited shipments — no monthly cap
Unlimited address validation
Billy AI on Telegram 
— draft a label without opening the dashboard
— draft a label without opening the dashboard
API access still free and unlimited
Rate by plan
illustrative
Free
Pro
Pro: one flat monthly plan, unlimited shipments
Free
$0 / forever
Enough to run a real shop before anyone writes any code.
50 shipments a month, no monthly fee
USPS, UPS and FedEx on every domestic parcel; DHL on international lanes
The full REST API with unlimited calls and signed webhooks
Billy AI in the web app, unlimited — paste, screenshot, or speak
Store connectors included: Shopify, Etsy, WooCommerce, eBay and Wix
Billy is not a paid tier
The assistant that reads a DM, a screenshot, or a voice note into a drafted label runs unlimited in the web app on Free. Pro adds Billy on Telegram.
Web, every plan
Telegram, Pro
Telegram, Pro
API free on every plan
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls on Free — still unlimited on Pro.
Bring the invoice you pay today
High-volume shippers can ask about custom pricing, which we review account by account. Compare it against what you pay on
ShippoPirate ShipShipStation
No contracts
No monthly fee
Free to sign up
Label prices are quoted live from USPS, UPS and FedEx on domestic parcels and DHL on international lanes, shown as one all-in number, the same number that leaves your wallet. EasyPost's plans and fees are in the dated source block on this page, linked to EasyPost's own pages. Full pricing details
Who this page is really for
Not every EasyPost user should move.
These are the shops for which a dashboard, an assistant, and built-in carrier rates are the difference between shipping today and shipping after a project — and the ones who should stay are named on this page too.
Owner-operators doing everything
TikTok Shop & live commerce
When the same person answers DMs, packs boxes, and pays the bills, an API is not a shipping tool. A screen with the prices side by side is.
carriers side by side
no monthly fee
no integration
goatlabels.io/dashboard/shipments
Shops with one part-time developer
Etsy & independent creators
You have someone who could build an integration, and better things for them to build. Ship from the dashboard now and automate the one piece that actually repeats.
Dashboard now, API later
Order #1024 · printed without a deploy
Sellers living in the DMs
The orders that never became JSON
got the dress! can you ship to Austin?
Label drafted · CL-1024
Devs who want the dashboard too
REST and the UI, one balance
1
wallet behind the API and the dashboard
Real sellers, real words
Sellers who ship without an engineer on call.
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
TikTok Shop
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
Etsy
The API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
EasyPost alternative FAQ
- Is GoatLabels a good EasyPost alternative for a small business?
- If nobody on your team writes code, yes, that is the specific gap this fills. EasyPost is an excellent shipping API, and its dashboard adds a no-code Create Label screen for single and CSV labels. GoatLabels builds the whole day around the dashboard instead: a To Ship queue fed by store connectors, rate shopping across USPS, UPS and FedEx on domestic parcels (DHL on international lanes), Billy AI drafting labels from a pasted order or a screenshot, and a free REST API underneath for whenever you do want to automate.
- Do I need a developer to start shipping on GoatLabels?
- No. Create an account, fund the prepaid wallet with a card, Apple Pay, Google Pay, ACH, or crypto, and print your first label from the browser or your phone. The store connectors for Shopify, Etsy, WooCommerce, eBay and Wix are optional, and so is the API: neither is a prerequisite for buying a label.
- Does GoatLabels still have an API if I hire a developer later?
- Yes, and it costs nothing extra. The public REST API is JSON in and out with Bearer auth, idempotency keys so a retry cannot double-buy a label, and signed webhooks for tracking and label events. Calls are unlimited on every plan, and the dashboard and the API buy labels from the same prepaid balance.
- Which carriers can I compare without setting anything up?
- USPS, UPS and FedEx, quoted live as all-in prices on the same screen for a domestic parcel, and DHL on international lanes. You do not bring carrier contracts or negotiate anything first: the rates are built into the account from the first label.
- How does the cost compare to EasyPost?
- The shapes are different, so compare them rather than a number. GoatLabels has no monthly fee on Free (up to 50 shipments a month) and no per-call API fee: you fund a wallet and pay the all-in carrier rate per label. EasyPost's Free Access plan covers up to 3,000 Wallet-carrier labels a month and adds a per-label fee after that; the dated source block on this page has the figures and links to EasyPost's own pages.
- Can I try GoatLabels without unplugging anything?
- Yes. Run one real order through the dashboard and compare the all-in rate against the quote your existing setup would have bought. Nothing has to be torn out to run the test, and with no monthly fee on Free (up to 50 shipments a month) the overlap costs only the labels you buy.
- Do I have to connect a storefront?
- No. Store connectors, Shopify, Etsy, WooCommerce, eBay and Wix, sync into the To Ship queue and get tracking pushed back when you print, but sellers who work out of DMs paste or screenshot the order and never connect a store at all.
Weighing the developer platforms head to head? Read GoatLabels vs EasyPost, the EasyPost pricing teardown, or how label pricing works here.
Print one real label before you decide.
Keep the four carriers.
Skip the integration.
Fund a wallet with card, Apple Pay, Google Pay, ACH, or crypto, drop in the next order that lands, and compare the all-in USPS, UPS and FedEx rates, plus DHL on international lanes, against whatever you were about to build.
No card required. No contract. No monthly fee on Free, up to 50 shipments a month.