USPS
Priority Mail Intl
10–15 days$18.30
$10.00 of taxes & duties included
all-in · no surprises
For sellers without an engineering team.
Same four carriers. No integration first.
An EasyPost alternative you don't need engineers to run
Same four carriers. No integration first.
GoatLabels delivers EasyPost-style four-carrier rate shopping through a full web dashboard and Billy AI, so non-developers ship without writing an integration first.
Four carriers rate-shopped before you write a line
USPS, UPS, FedEx, and DHL quoted live in the dashboard — no credentials, no sandbox, no build.
all quoted Four quotes On one screen.
All-in price Nothing added later.
API optional Free when you want it.
Funded from a wallet, not a dev budget
Card, Apple Pay, Google Pay, ACH, or crypto — one prepaid balance, no build phase.
Prepaid Spent label by label.
No minimum A quiet month costs nothing.
Voids credited Back to the balance.
Side by side
Where GoatLabels and EasyPost part company.
Both rate-shop multiple carriers and both expose a REST API, so the interesting question is not which one buys a label. It is who has to be sitting at a keyboard before the first one prints.
| GoatLabels | EasyPost | |
|---|---|---|
| What you get on day one | A dashboard you log into and print from, plus an API waiting underneath when you want it. | API credentials. The shipping happens in whatever you build on top of them. |
| Who has to be in the room | The person packing the boxes. Nobody has to be able to read JSON. | Someone who can write and host an integration, and keep it running. |
| Getting an order into the tool | Store sync, an API call, a pasted DM, a screenshot, or your voice. | A structured API request your code constructs. |
| Carriers rate-shopped | USPS, UPS, FedEx, and DHL, quoted as live all-in rates on one screen. | Broad carrier support — designed to be queried in code. |
| Cost of the platform itself | No monthly minimum to print, and the REST API is free and unlimited. | Developer-platform pricing that scales with shipment volume — see their site. |
| Fixing a bad address at 9pm | Edit it in the dashboard, or tell Billy. The label reprints. | A code path someone has to have written in advance. |
EasyPost is a trademark of its owner and is not affiliated with GoatLabels. Their plans, fees, and carrier list change — compare against their current pricing page before you decide.
Three reasons small shops don't stay on EasyPost.
You don't have an engineer on shipping
EasyPost is a very good API, and an API is not a product a packer can use. GoatLabels puts the same four-carrier rate shopping behind a login: search the order, see USPS, UPS, FedEx, and DHL side by side, buy the one that fits, print. Nobody has to build the screen first.
The integration is the whole project
For a small shop, the cost of an API-only platform is rarely the fee — it is the weeks of contractor time before the first label prints, and the person you call when it breaks. A dashboard has no build phase to budget for.
You still get the API when you grow
Choosing a dashboard should not mean choosing a dead end. The same account exposes a REST API with Bearer auth, idempotency keys, and signed webhooks, free and unlimited, so the day you do hire a developer nothing has to be migrated.
And when EasyPost is the right choice
- You already have a working EasyPost integration and an engineer who maintains it — a comparison page is not a reason to touch it.
- You need a carrier outside USPS, UPS, FedEx, and DHL. That is our honest list, and EasyPost's network is broader.
- Your shipping is embedded inside a product you sell to other merchants, where an API is the correct and only surface.
Without an integration
The pipeline EasyPost expects you to build. Already built.
An API-first platform hands you the pieces and assumes someone will assemble them: order intake, rate shopping, purchase, tracking, reprints. Here that assembly already exists as screens. Orders arrive from a store connector, a pasted message, a dropped screenshot, or a spoken sentence, and Billy fills in the addresses, the parcel, and the service before handing the draft back for you to confirm. Every label is a debit against a prepaid wallet topped up with card, Apple Pay, Google Pay, ACH, or crypto, so there is no monthly minimum to print. The REST API is still there, free and unlimited, for the day you want to automate a piece of it.
1
Any order shape in
Store sync, API, DM, or screenshot
maya_boutique
Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701
Shopify
Synced into To Ship
TikTok Shop
Synced into To Ship
DM screenshot
- Order
- #1847
- Customer
- Jordan Lee
- Items
- 1x Hoodie (L)
- Address
- Brooklyn, NY
Drop the screenshot or paste the DM
Connectors, REST API, DMs, and screenshots — one queue, and none of them require code.
2 Billy AI
The integration work, done by the assistant.
- Reads a pasted order, a screenshot, a voice note, or a synced record
- Fills the addresses and the package details for you
- Rate-shops USPS, UPS, FedEx, and DHL at the all-in price
- Hands the drafted label back for you to confirm
Drafted. Checked. Yours to confirm.
3
Clean label out
Bought from the wallet
Paid from your prepaid balance
Card, Apple Pay, Google Pay, ACH, or crypto
$12.47
Label purchased
USPS Priority Mail — all-in rate
$12.47
No monthly minimum to print, and no engineer required to reprint one.
Where your orders actually come from.
Connectors for the storefronts, AI for everything else.
Shopify, Etsy, WooCommerce, and TikTok Shop sync into To Ship and get tracking pushed back when you print — no webhook handler to write and nothing to host. And when an order arrives as an Instagram or Facebook DM, paste it or screenshot it and Billy builds the label anyway.
Via AI tiles: an order that never became a record still becomes a label.
13 connected today 2 via AI 8 coming soon
Connected today 13 storefronts sync to To Ship
Shopify 
Etsy 
WooCommerce 
TikTok Shop 
Amazon 
eBay 
Squarespace 
Wix 
Walmart 
Square 
BigCommerce 
Magento 
Temu Coming soon Shopify Plus Soon 
Zapier Soon 
NetSuite Soon 
Ecwid Soon 
Shein Soon 
ChannelAdvisor Soon 
SkuVault Soon 
Zoho Inventory Soon
Shopify Plus Soon Zapier Soon NetSuite Soon Ecwid Soon Shein Soon ChannelAdvisor Soon SkuVault Soon Zoho Inventory Soon Everything an API-first platform gives you. Behind a login. The developer platform's capabilities.
The developer platform's capabilities.
Without the developer.
Choosing a dashboard over an API should not cost you rate shopping, carriers, or the all-in quote. These are the pieces you keep — plus the two an API-only tool cannot give a small shop: AI that drafts the label, and a wallet with no monthly minimum under it.
One prepaid wallet,
five ways to fund it
Card, Apple Pay, Google Pay, ACH bank transfer, and crypto all top up the same balance, and every method buys identical rates, carriers, and features. Void a shipment and the credit lands back in the wallet.
Wallet balance
$1,247.36 USD
AI
AI drafting instead of
an integration
A DM, a comment thread, a voice note, a screenshot — Billy reads any of them and drafts the whole label. On an API-only platform, every one of those inputs is a project someone has to scope.
Billy
LIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...
No monthly minimum
to print
Fund the wallet, pay per label, and ship nothing in February without paying for February. Pro is an optional flat plan for when volume makes cheaper label pricing worth it — not a gate on printing.
Shipment summary
UPS Ground $12.49
Insurance $0.75
Fuel surcharge $0.32
Total $13.56
USPS, UPS, FedEx, and DHL
in one quote
Live all-in rates side by side, and the number you see is the exact amount that leaves your balance. The discounted rates are built into the account, so you never negotiate a carrier contract to get a competitive price. Shopify, Etsy, WooCommerce, and TikTok Shop sync into To Ship and push tracking back when you print, but a connector is never a prerequisite.
Compare rates
UPS $12.48 FedEx $13.22 DHL $14.10 USPS $11.79
Duties & taxes paid
The API is still there,
free and unlimited
REST and JSON, one Bearer header, idempotency keys so a retry cannot double-buy a label, and signed webhooks for tracking and label events. Start in the dashboard and automate later without changing platforms.
POST /v1/shipments
{
"to" : { "name" : "Maya" },
"from" : { "name" : "Alex" },
"service" : "ups_ground" ,
"label_format" : "pdf"
}
Webhook delivered
Label ready
CL-1038 · Brooklyn, NY
The part an API can't do for you
Your phone is the shipping station.
An API-only platform assumes there is always a machine between you and the label. Some days there is a packing table and a phone. Paste the message, snap the thread, or hold the mic — the same four-carrier rate shopping runs from the device already in your hand.
Paste the DM, snap the thread, or drop the screenshot — Billy pulls the name, the address, and the parcel out of it.
No credentials, no sandbox, no deploy: the message is the order record.
USPS, UPS, FedEx, and DHL come back as four all-in prices on one screen.
Buy from the prepaid balance and one-tap print to a share sheet or a thermal printer over Wi-Fi.
Hold the mic at the packing table and say the address — Billy drafts it and reads the rate back.
The interface EasyPost doesn't ship
Talk to Billy, not to an endpoint.
On a developer platform, every question about a shipment is a query someone has to write. Here you ask it. Hold the mic, say who it is going to, and Billy looks up the buyer, rate-shops USPS, UPS, FedEx, and DHL, and queues the label against your prepaid balance — then answers for it afterwards. This is the real product, not a render.
goatlabels.io/dashboard/shipments — Billy
Listening
"Where's Maya's package?"
Out for delivery
CL-1039 · Austin, TX · by 6 PM
Plain English in — names, addresses, weights, carriers, services · nothing to integrate and nothing to deploy · reads the all-in rate back before a cent leaves the wallet · phone, browser, or Telegram.
All-in quotes
The quote is the debit.
Three carriers on the same parcel, each an all-in number that is the exact amount leaving your prepaid balance. You do not have to reconcile a platform fee against a carrier invoice at the end of the month, because there is no platform fee and no invoice — and voiding a shipment credits the wallet.
US → DE 2.6 lbs 12×8×4 in
Best balance
FedEx
Intl Connect Plus
3–5 days$22.80
$11.00 of taxes & duties included
all-in · no surprises
DHL
Express Worldwide
1–2 days$26.20
$12.20 of taxes & duties included
all-in · no surprises
No carrier invoice the day after Void → credit back to the wallet you funded Multi-currency display
Public API v1
A dashboard today, the API whenever you want.
REST, JSON, one Bearer header. Real idempotency keys so a retried request cannot double-buy a label, signed webhooks for tracking and label events instead of polling, and errors that name what to fix. Nothing about starting in the dashboard closes the API door later, and calls never carry a per-shipment fee.
Create, rate-shop, and buy — the same three calls an API-first tool asks for
Signed webhooks for tracking and label events instead of polling
Real idempotency keys — a retried request never buys two labels
OpenAPI 3.1 spec, no SDK lock-in, unlimited calls on every plan
Read the API docs Get an API key $0 on every plan
curl https://api.goatlabels.io/api/v1/shipments
201 Created · 187ms POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 1.2, "weight_unit": "kg" },
"service": "fedex_intl_priority"
}
No build phase to budget for
No integration to pay for first.
Free covers 50 shipments a month with the public API, the store connectors, and Billy all unlimited underneath it — we make a little on each label instead. Pro is a flat monthly fee for unlimited shipments, cheaper label pricing, and Billy on Telegram. Neither one bills you for API calls, and neither is a minimum you have to hit before a label prints.
Pro
Most popular $40 / month
Unlimited shipments — no monthly cap
Cheaper label pricing that scales down as your volume grows
Billy AI on Telegram — draft a label without opening the dashboard
API access still free and unlimited
Volume pricing
illustrative less volume more volume
more volume → lower per-label rates
Free
$0 / forever
Enough to run a real shop before anyone writes any code.
50 shipments a month, no monthly minimum to print
USPS, UPS, FedEx, and DHL rate-shopped on every parcel
The full REST API with unlimited calls and signed webhooks
Billy AI in the web app, unlimited — paste, screenshot, or speak
Shopify, Etsy, WooCommerce, and TikTok Shop sync included
Billy is not a paid tier
The assistant that reads a DM, a screenshot, or a voice note into a drafted label runs unlimited in the web app on Free. Pro adds Billy on Telegram.
Web — every plan Telegram — Pro
API free on every plan
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls on Free — still unlimited on Pro.
Bring the invoice you pay today
On Pro we will work with you to beat the label rates you are already getting from
ShippoPirateShipShipStation No contracts No monthly minimum to print Start in seconds
Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one all-in number — the same number that leaves your wallet. EasyPost's plans and fees move, so compare against their current pricing page rather than a figure on ours. Full pricing details
Who this page is really for
Not every EasyPost user should move.
These are the shops for which a dashboard, an assistant, and built-in carrier rates are the difference between shipping today and shipping after a project — and the ones who should stay are named on this page too.
Owner-operators doing everything
TikTok Shop & live commerce
When the same person answers DMs, packs boxes, and pays the bills, an API is not a shipping tool. A screen with four prices on it is.
4 carriers per quote no monthly minimum no integration
goatlabels.io/dashboard/shipments
Shops with one part-time developer
Etsy & independent creators
You have someone who could build an integration, and better things for them to build. Ship from the dashboard now and automate the one piece that actually repeats.
Dashboard now, API later
Order #1024 · printed without a deploy
Sellers living in the DMs
The orders that never became JSON
got the dress! can you ship to Austin?
Label drafted · CL-1024
Devs who want the dashboard too
REST and the UI, one balance
1
wallet behind the API and the dashboard
Real sellers, real words
Sellers who ship without an engineer on call.
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
The API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
EasyPost alternative FAQ
- Is GoatLabels a good EasyPost alternative for a small business?
- If nobody on your team writes code, yes — that is the specific gap this fills. EasyPost is an excellent shipping API, but its surface is an API: you get credentials and you build the shipping experience yourself. GoatLabels gives you the same four-carrier rate shopping in a web dashboard, with Billy AI drafting labels from a pasted order or a screenshot, and keeps a free REST API underneath for whenever you do want to automate.
- Do I need a developer to start shipping on GoatLabels?
- No. Create an account, fund the prepaid wallet with a card, Apple Pay, Google Pay, ACH, or crypto, and print your first label from the browser or your phone. Store connectors for Shopify, Etsy, WooCommerce, and TikTok Shop are optional, and so is the API — neither is a prerequisite for buying a label.
- Does GoatLabels still have an API if I hire a developer later?
- Yes, and it costs nothing extra. The public REST API is JSON in and out with Bearer auth, idempotency keys so a retry cannot double-buy a label, and signed webhooks for tracking and label events. Calls are unlimited on every plan, and the dashboard and the API buy labels from the same prepaid balance.
- Which carriers can I compare without setting anything up?
- USPS, UPS, FedEx, and DHL, quoted live as all-in prices on the same screen. You do not bring carrier contracts or negotiate anything first — the discounted rates are built into the account from the first label.
- How does the cost compare to EasyPost?
- The shapes are different, so compare them rather than a number. GoatLabels has no monthly minimum to print and no per-call API fee — you fund a wallet and pay the all-in carrier rate per label. EasyPost prices as a developer platform and its plans change, so check their current pricing page directly.
- Can I try GoatLabels without unplugging anything?
- Yes. Run one real order through the dashboard and compare the all-in rate against the quote your existing setup would have bought. Nothing has to be torn out to run the test, and with no monthly minimum the overlap costs nothing.
- Do I have to connect a storefront?
- No. Shopify, Etsy, WooCommerce, and TikTok Shop sync into the To Ship queue and get tracking pushed back when you print, but sellers who work out of DMs paste or screenshot the order and never connect a store at all.
Weighing the developer platforms head to head? Read GoatLabels vs EasyPost, the EasyPost pricing teardown, or how label pricing works here.
Print one real label before you decide.
Keep the four carriers.
Skip the integration.
Fund a wallet with card, Apple Pay, Google Pay, ACH, or crypto, drop in the next order that lands, and compare the all-in USPS, UPS, FedEx, and DHL rate against whatever you were about to build.
Sign up in seconds. No card required. No monthly minimum.