USPS
Priority Mail Intl
10–15 days$18.30
$10.00 of taxes & duties included
all-in · no surprises
Built for Etsy-sized parcels.
Carrier rate in, carrier rate out.
A Shippo alternative built for Etsy sellers
Carrier rate in, carrier rate out.
GoatLabels replaces Shippo's per-label fees and plan tiers with pay-as-you-go labels rate-shopped across USPS, UPS, FedEx and DHL, funded by a prepaid wallet with no monthly minimum.
Four carriers on every Etsy parcel
USPS, UPS, FedEx, and DHL quoted together on the small, light, oddly-shaped parcels Etsy shops actually mail.
all quoted Four quotes One all-in price each.
No label fee The carrier rate is the price.
Etsy sync Tracking pushed back.
A wallet, not a plan tier
Top up with card, Apple Pay, Google Pay, ACH, or crypto and spend it label by label.
Prepaid Spent label by label.
No minimum A slow month costs nothing.
Voids credited Straight back to the balance.
Etsy sellers, side by side
Where the per-label fee actually bites an Etsy shop .
Both tools print multi-carrier labels for Etsy orders. The difference shows up in the arithmetic of a handmade catalogue: when the average order is a $14 print in a rigid mailer, a fee charged per label is a fee charged per sale, and it lands on the smallest orders hardest.
| GoatLabels | Shippo | |
|---|---|---|
| What a single label costs you | The carrier rate, and nothing on top of it. No platform fee is added between the quote and the debit. | A per-label platform fee applies on the starter plan — see their pricing page for the current amount. |
| What a slow month costs | Nothing. There is no monthly minimum to print, so a quiet January is a $0 January. | Plan-dependent. Paid tiers are monthly subscriptions whether or not you shipped. |
| Fit for Etsy order sizes | A per-label fee hurts most on a $4 sticker order — so there isn't one. Small parcels keep their margin. | Fine at higher order values; a flat per-label fee is a bigger slice of a small handmade order. |
| Getting an Etsy order in | Etsy sync into the To Ship queue, or paste the order, or drop a screenshot of the custom-order convo. | Etsy store sync, CSV import, or the API. A screenshot is not an input. |
| Carriers rate-shopped | USPS, UPS, FedEx, and DHL with live all-in rates. | Broad multi-carrier list — check their site for current coverage. |
| AI help drafting a label | Billy reads a message, a screenshot, or your voice into a drafted label — unlimited on Free. | Not the model. Orders are expected to arrive already structured. |
Shippo is a trademark of its owner and is not affiliated with GoatLabels. Their plans, fees, and carrier list change — compare against their current pricing page before you decide.
Three reasons Etsy shops leave Shippo.
A per-label fee is a tax on small orders
Etsy baskets skew small and single-item. A flat fee per label takes the same bite out of a $6 earring order as a $90 one, which is exactly backwards for a handmade shop. GoatLabels charges the carrier rate and stops there, so the label cost scales with the parcel instead of the transaction count.
Your volume is seasonal and a subscription is not
Most Etsy shops have a Q4 and then a long quiet stretch. A prepaid wallet matches that shape: pre-fund before the holiday rush, print all December, and pay nothing at all in the weeks when the shop is on vacation mode.
Half your orders are custom-order conversations
Personalisation requests, wholesale enquiries, and repeat buyers who message rather than reorder never reach a structured order feed. Billy reads that message or a screenshot of it and drafts the whole label — addresses, parcel, and service — for you to confirm.
And when you should stay on Shippo
- You need a carrier outside USPS, UPS, FedEx, and DHL — that four-carrier list is the honest one, and Shippo's network is broader.
- Your label volume is high enough that a Pro tier's rate discounts beat what you pay per label today. Run the numbers on their current pricing page, not on ours.
- You already have a working Shippo setup feeding a fulfilment partner and nobody on your team is unhappy. A comparison page is not a reason to migrate.
Etsy orders end to end
Sync the Etsy queue. Handle the custom orders too.
Connect Etsy and orders land in the To Ship queue with tracking pushed back the moment you print — the part any shipping tool owes you. What Shippo has no field for is the other half of an Etsy shop's day: the buyer who messaged about a custom size, the wholesale enquiry, the market-stall sale you promised to post on Monday. Paste that message, drop a screenshot of it, or say the address out loud, and Billy fills in the recipient, the parcel, and the service, then hands you a draft to confirm. Every label is a debit against a prepaid wallet funded by card, Apple Pay, Google Pay, ACH, or crypto, so there is no monthly minimum standing between you and a printed label, and the quote you accepted for USPS, UPS, FedEx, or DHL is the exact amount that leaves the balance.
1
Etsy orders and everything else
Store sync, message, or screenshot
maya_boutique
Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701
Shopify
Synced into To Ship
TikTok Shop
Synced into To Ship
DM screenshot
- Order
- #1847
- Customer
- Jordan Lee
- Items
- 1x Hoodie (L)
- Address
- Brooklyn, NY
Drop the screenshot or paste the DM
Etsy sync, Shopify, WooCommerce, TikTok Shop, DMs, and screenshots — one queue, no CSV mapping.
2 Billy AI
Drafting the custom order no order feed carries.
- Reads an Etsy convo, a DM, a voice note, or a screenshot
- Fills in the buyer, the address, and the parcel details
- Rate-shops USPS, UPS, FedEx, and DHL at the all-in price
- Hands the drafted label back for you to confirm
Drafted. Checked. Yours to confirm.
3
Clean label out
Bought from the wallet
Paid from your prepaid balance
Card, Apple Pay, Google Pay, ACH, or crypto
$12.47
Label purchased
USPS Priority Mail — all-in rate
$12.47
No per-label platform fee and no monthly minimum. Tracking is pushed back to Etsy when the label prints.
Where an Etsy shop's orders actually come from.
Etsy sync for the shop, AI for the messages.
Etsy, Shopify, WooCommerce, and TikTok Shop sync into To Ship and get tracking pushed back when you print. The orders that never made it into the shop — the custom commission agreed in messages, the repeat buyer who asked by text, the craft-fair sale — go into the same queue by paste or screenshot, without a connector existing for them at all.
Via AI tiles: an order that never became a record still becomes a label.
13 connected today 2 via AI 8 coming soon
Connected today 13 storefronts sync to To Ship
Shopify 
Etsy 
WooCommerce 
TikTok Shop 
Amazon 
eBay 
Squarespace 
Wix 
Walmart 
Square 
BigCommerce 
Magento 
Temu Coming soon Shopify Plus Soon 
Zapier Soon 
NetSuite Soon 
Ecwid Soon 
Shein Soon 
ChannelAdvisor Soon 
SkuVault Soon 
Zoho Inventory Soon
Shopify Plus Soon Zapier Soon NetSuite Soon Ecwid Soon Shein Soon ChannelAdvisor Soon SkuVault Soon Zoho Inventory Soon What an Etsy shop keeps, and what it stops paying for. Everything you had on Shippo.
Everything you had on Shippo.
Without a fee on every label.
Leaving Shippo should not cost you the carriers, the store sync, or the API. Those all came with you. What did not come with you is the platform fee on each label and the tier you had to sit on to reduce it — and what is new is an assistant that turns an Etsy message into a drafted label.
One prepaid wallet,
five ways to fund it
Card, Apple Pay, Google Pay, ACH bank transfer, and crypto all top up the same balance, and every method buys identical rates, carriers, and features. Void a shipment — the mis-sized mailer, the buyer who cancelled — and the credit lands back in the wallet, not on a statement three weeks out.
Wallet balance
$1,247.36 USD
AI
AI drafting for orders
that are not JSON
An Etsy custom-order conversation is not a structured order. Billy reads the message, the screenshot, or your spoken description and drafts the whole label from it. That is the input Shippo has no field for, and for a made-to-order shop it is most of the week.
Billy
LIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...
No monthly minimum
to print
Fund the wallet, pay the carrier rate per label, and go on vacation mode in February without paying for February. Pro is an optional flat plan for the months a listing takes off — never a gate you clear before a label will print.
Shipment summary
UPS Ground $12.49
Insurance $0.75
Fuel surcharge $0.32
Total $13.56
USPS, UPS, FedEx, and DHL
in one quote
Live all-in rates from USPS, UPS, FedEx, and DHL side by side, and the number on screen is the exact amount that leaves your balance — no per-label platform fee inserted between the two. That is the honest carrier list; if you need one outside it, Shippo's broader network is the reason to stay. Etsy, Shopify, WooCommerce, and TikTok Shop sync into To Ship and push tracking back when you print, but a connector is never a prerequisite.
Compare rates
UPS $12.48 FedEx $13.22 DHL $14.10 USPS $11.79
Duties & taxes paid
The API you did not
want to give up
REST and JSON, one Bearer header, idempotency keys so a retry cannot double-buy a label, and signed webhooks for tracking and label events instead of polling. Free and unlimited on every plan, and the dashboard and the API spend the same balance.
POST /v1/shipments
{
"to" : { "name" : "Maya" },
"from" : { "name" : "Alex" },
"service" : "ups_ground" ,
"label_format" : "pdf"
}
Webhook delivered
Label ready
CL-1038 · Brooklyn, NY
The packing table, not the desk
An Etsy convo is a valid order input.
Shippo expects the order to already exist somewhere it can read. When a buyer messages about a custom size, you become the integration — retyping a name, an address, and a weight into a laptop you are not sitting at. GoatLabels takes the message itself, on the phone that is already next to the tape gun.
Paste the Etsy message or drop a screenshot — Billy pulls out the buyer, the address, and the parcel.
No CSV export and no import mapping: the message is the order record.
USPS, UPS, FedEx, and DHL come back as four all-in prices on one screen.
Buy from the prepaid balance and one-tap print to a share sheet or a thermal printer over Wi-Fi.
Hold the mic at the packing table and say the address — Billy drafts it and reads the rate back.
Hands full of tissue paper
Talk to Billy, not to an import screen.
Packing an Etsy order is a two-hands job, and Shippo's answer is a form. Hold the mic, say who it is going to, and Billy looks up the buyer, rate-shops USPS, UPS, FedEx, and DHL, and queues the label against your prepaid balance — then answers for it afterwards when the buyer asks where the parcel is. This is the real product, not a render.
goatlabels.io/dashboard/shipments — Billy
Listening
"Where's Maya's package?"
Out for delivery
CL-1039 · Austin, TX · by 6 PM
Plain English in — names, addresses, weights, carriers, services · nothing to import and nothing to map · reads the all-in rate back before a cent leaves the wallet · phone, browser, or Telegram.
All-in quotes
The quote is the debit.
Three carriers on the same parcel, each an all-in number that is the exact amount leaving your prepaid balance. No platform fee is added on the way through, nothing arrives the day after with an adjustment on it, and voiding a shipment credits the wallet rather than a card statement weeks later.
US → DE 2.6 lbs 12×8×4 in
Best balance
FedEx
Intl Connect Plus
3–5 days$22.80
$11.00 of taxes & duties included
all-in · no surprises
DHL
Express Worldwide
1–2 days$26.20
$12.20 of taxes & duties included
all-in · no surprises
No carrier invoice the day after Void → credit back to the wallet you funded Multi-currency display
Public API v1
An Etsy shop with a developer behind it.
Plenty of Etsy sellers eventually script the boring parts. REST, JSON, one Bearer header, real idempotency keys so a retried request cannot buy two labels, and signed webhooks for tracking and label events instead of polling. Unlimited calls on every plan, and the dashboard and the API buy from the same prepaid balance.
Create, rate-shop, and buy — three calls, no SDK required
Signed webhooks for tracking and label events instead of polling
Real idempotency keys — a retried request never buys two labels
OpenAPI 3.1 spec, unlimited calls on Free and on Pro
Read the API docs Get an API key $0 on every plan
curl https://api.goatlabels.io/api/v1/shipments
201 Created · 187ms POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 1.2, "weight_unit": "kg" },
"service": "fedex_intl_priority"
}
No tier to clear first
No plan tier to clear first.
Free covers 50 shipments a month with the public API, the Etsy and Shopify connectors, and Billy all unlimited underneath it — we make a little on each label instead of charging you a platform fee on top of it. Pro is a flat monthly fee for unlimited shipments and cheaper label pricing: the plan for the December when a listing goes viral. Neither one is a minimum you clear before a label prints.
Pro
Most popular $40 / month
Unlimited shipments — no monthly cap
Cheaper label pricing that scales down as your volume grows
Billy AI on Telegram — draft a label without opening the dashboard
API access still free and unlimited
Volume pricing
illustrative less volume more volume
more volume → lower per-label rates
Free
$0 / forever
Enough to run a handmade shop through a slow season without a subscription under it.
50 shipments a month, no monthly minimum to print
USPS, UPS, FedEx, and DHL rate-shopped on every parcel
The full REST API with unlimited calls and signed webhooks
Billy AI in the web app, unlimited — paste, screenshot, or speak
Etsy, Shopify, WooCommerce, and TikTok Shop sync included
Billy is not a paid tier
The assistant that reads an Etsy message, a screenshot, or a voice note into a drafted label runs unlimited in the web app on Free. Pro adds Billy on Telegram.
Web — every plan Telegram — Pro
API free on every plan
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls on Free — still unlimited on Pro.
Bring the invoice you pay today
On Pro we will work with you to beat the label rates you are already getting from
ShippoPirateShipShipStation No contracts No monthly minimum to print Start in seconds
Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one all-in number — the same number that leaves your wallet. Shippo's plans and fees move, so compare against their current pricing page rather than a figure on ours. Full pricing details
Which Etsy shops this actually suits
Not every Shippo user should move.
These are the sellers for whom the missing per-label fee, the wallet, and the AI drafting add up to a real difference. The shops that should stay put are named on this page too.
Seasonal and holiday-driven shops
Q4 rush, quiet spring
Volume that arrives in bursts fits a prepaid wallet better than a subscription. Pre-fund before the holiday rush, print all night, then pay nothing at all through the quiet months after it.
4 carriers per quote no monthly minimum bulk print
goatlabels.io/dashboard/shipments
Shops that also sell off Etsy
Markets, wholesale, and repeat buyers
Connect the storefronts that have connectors, and handle the craft-fair sale, the wholesale enquiry, and the friend-of-a-friend order in the same queue as everything else.
One queue, connector or not
Order #1024 · pasted from a comment thread
Made-to-order sellers living in messages
The custom orders that never became JSON
got the dress! can you ship to Austin?
Label drafted · CL-1024
Sellers with a developer on call
REST and the dashboard, one balance
1
wallet behind the API and the dashboard
Real sellers, real words
Sellers who stopped paying a fee on every single label.
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
The API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
Shippo alternative for Etsy sellers — FAQ
- Is GoatLabels a good Shippo alternative for an Etsy shop?
- For most small-parcel Etsy shops, yes. Shippo is capable multi-carrier software, but its starter plan adds a platform fee to every label and its Pro tiers are monthly subscriptions. GoatLabels charges the carrier rate and nothing on top, funded from a prepaid wallet with no monthly minimum, which suits a catalogue of low-value handmade orders and a season that goes quiet.
- Does GoatLabels connect to Etsy?
- Yes. Etsy orders sync into the To Ship queue and tracking is pushed back to the order when you print the label. Shopify, WooCommerce, and TikTok Shop sync the same way, and you can also work with no connector at all by pasting an order or dropping in a screenshot.
- Is there a fee per label?
- No platform fee is added to a label. The all-in carrier rate you accept is the exact amount debited from your prepaid wallet, and if you void the label that amount is credited back to the balance.
- Which carriers can I compare?
- USPS, UPS, FedEx, and DHL, quoted side by side as live all-in rates on every parcel. That is the complete list — if your Etsy shipping depends on a carrier outside it, Shippo's broader network is a fair reason to stay.
- What happens in a month when I sell nothing?
- Nothing is charged. There is no monthly minimum to print and no subscription on the free plan, so a month on vacation mode costs zero. The wallet balance you already funded simply stays where it is.
- Can I try it without disconnecting Shippo?
- Yes, and it is the sensible way to compare. Keep your current setup running, put one real Etsy order through GoatLabels, and compare the all-in rate against the quote plus fee you would have paid. Nothing has to be torn out first and the overlap costs you nothing.
- Does the AI assistant cost extra?
- No. Billy drafts labels from a pasted message, a screenshot, or a spoken address unlimited in the web app on the free plan. Pro adds Billy on Telegram so you can draft a label without opening the dashboard.
Shipping Etsy orders specifically? See shipping labels for Etsy. Comparing the tools directly? Read GoatLabels vs Shippo, the Shippo pricing teardown, or the step-by-step migration guide.
Test it on the next order that lands.
Keep the carriers and the Etsy sync.
Drop the per-label fee.
Fund a wallet with card, Apple Pay, Google Pay, ACH, or crypto, put through the next Etsy order you would have shipped anyway, and compare the all-in USPS, UPS, FedEx, and DHL rate against what that label costs you today.
Sign up in seconds. No card required. No monthly minimum.