USPS
Ground Advantage
2 to 5 days$11.40
all-in · no surprises
Independent by design.
Your orders, your rates, your wallet.
A Veeqo alternative without Amazon lock-in
Your orders, your rates, your wallet.
GoatLabels is a Veeqo alternative with no Amazon ownership and no marketplace tie: pay-as-you-go labels across USPS, UPS, FedEx, and DHL, 13 store connectors including Amazon as one of many, and a prepaid wallet you control.
USPS, UPS and FedEx on every domestic parcel
USPS, UPS and FedEx quoted side by side on every domestic order in the queue; DHL joins on international lanes.
DHL: international
Live quotes
One all-in price each.
No monthly fee on Free, up to 50 a month
Pay per label, nothing per month.
13 connectors
One To Ship queue.
A wallet, not a plan tier
Top up a prepaid wallet with the amount you choose and spend it label by label at the carrier rate.
Prepaid
Spent label by label.
No minimum
A slow month on Free costs nothing.
Pay-as-you-go
No monthly fee on Free, up to 50 shipments a month.
Independence, side by side
What Amazon ownership changes, and what independence gives back.
GoatLabels is the Veeqo alternative for sellers who want free-to-start shipping without Amazon behind it: pay-as-you-go labels across USPS, UPS, FedEx, and DHL, 13 connectors that treat Amazon as one channel among many, and a prepaid wallet you own. Veeqo's software is genuinely free; the question is who it belongs to.
Updated
| GoatLabels | Veeqo | |
|---|---|---|
| Who owns the tool | An independent company with no marketplace to steer you toward. | Part of Amazon since 2021. Shipping is free; Veeqo says it earns a commission on labels bought through it. |
| How you sign in | Your own GoatLabels account. | Amazon single sign-on is offered at sign-up; the other route is email with two-factor authentication. |
| Where Amazon sits | One of 13 connectors, next to Shopify, eBay, Walmart, TikTok Shop, Etsy, and Temu. | An Amazon product, with Amazon Shipping among its carriers and OTDR and claims protected labels as standard; other channels connect alongside. |
| How labels are paid | Pay-as-you-go from a prepaid wallet with no monthly fee on Free, up to 50 shipments a month. | No subscription on the Shipping plan; labels you buy earn Veeqo Credits toward future shipping. |
| Your shipping data | Stays in your account. Nothing about it feeds a marketplace. | Sits inside an Amazon-owned product; read their terms for how it may be used. |
| Carriers rate-shopped | USPS, UPS and FedEx side by side on domestic parcels, DHL on international lanes; UPS and FedEx from Singapore. | Pre-negotiated Amazon Shipping, UPS, USPS, FedEx, DHL, and OnTrac rates, or your own carrier accounts. |
Veeqo is a trademark of its owner and is not affiliated with GoatLabels. Their plans, fees, and carrier list change — compare against their current pricing page before you decide.
Three reasons sellers leave Veeqo.
You sell on more than Amazon and it shows
When the shipping tool is owned by one marketplace, that marketplace is the centre of the design. GoatLabels treats Amazon as one of 13 connectors alongside Shopify, eBay, Walmart, Etsy, TikTok Shop, and Temu, all landing in the same To Ship queue.
Free has a price you cannot see on an invoice
Veeqo's shipping is free because it earns a commission on the labels you buy, and its owner, Amazon, gains a place in your operations. A pay-as-you-go wallet is the boring alternative: you pay the carrier rate per label, there is no monthly fee on Free (up to 50 shipments a month), and no one else has a stake in where your orders go.
You want rates that are not tied to a rewards scheme
Credits that accrue against shipping activity are a reason to ship more through one system. GoatLabels quotes USPS, UPS and FedEx side by side (DHL on international lanes) and the number on screen is the number debited, with no programme to keep an eye on.
And when you should stay on Veeqo
- Amazon is the overwhelming majority of your orders and you are comfortable inside its ecosystem. Veeqo's inventory suite is built for exactly that seller.
- You rely on Veeqo's inventory and warehouse features, not only its labels. GoatLabels is a shipping tool, not an inventory system.
- The rewards programme is worth real money to you at your volume. Check Veeqo's own site for how it currently works and do that arithmetic honestly.
What Veeqo's own pages say, checked 2026-10-17
- Veeqo says it was founded in the UK in 2013, acquired by Amazon in 2021, and is now part of Amazon. (Veeqo pricing)
- Its FAQ says you can use Veeqo without selling on Amazon, shipping orders from eBay, Shopify, Walmart, WooCommerce, TikTok Shop and more. (Veeqo pricing)
- You can sign up with Amazon single sign-on using Seller Central credentials or with an email address and two-factor authentication. (Veeqo help: sign up overview)
- Veeqo's Shipping plan is free with unlimited orders, users and shipments, and its Inventory and High Volume plans start at $19 and $350 a month, priced by monthly order volume. (Veeqo pricing)
- Veeqo says it makes a small commission on labels bought through Veeqo, which is how it offers its shipping software free of charge. (Veeqo pricing)
- Labels bought through Veeqo earn Veeqo Credits that can be spent on future shipping costs. (Veeqo pricing)
- Its pricing page lists pre-negotiated rates with Amazon Shipping, UPS, USPS, FedEx, DHL and OnTrac. (Veeqo pricing)
- Sellers who negotiated their own rates can connect their own carrier accounts and use those rates in Veeqo. (Veeqo shipping rates and labels)
- The free Shipping plan lists a rate shopping API, and High Volume adds API support, API consulting and a NetSuite integration. (Veeqo pricing)
Checked on from Veeqo's own pages. Plans, fees and policies change, so confirm on the vendor's current page before you decide. Veeqo is a trademark of its owner and is not affiliated with GoatLabels.
Orders end to end
Sync the stores. Handle the rest too.
Connect any of the 13 live connectors — Shopify, WooCommerce, Amazon, eBay, TikTok Shop, Etsy, Walmart, BigCommerce, Squarespace, Wix, Square, Magento, and Temu — and orders land in one To Ship queue. Import a spreadsheet in bulk by CSV, paste a message, or drop in a screenshot, and the AI assistant drafts the recipient, the parcel, and the service for you to confirm. Every label is a pay-as-you-go debit against a prepaid wallet with no monthly fee on Free (up to 50 shipments a month), and the quote you accepted for USPS, UPS, FedEx, or DHL is the exact amount that leaves the balance.
1
Orders from anywhere
Store sync, CSV, message, or screenshot
maya_boutique
Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701
Shopify
Synced into To Ship
TikTok Shop
Synced into To Ship
DM screenshot
- Order
- #1847
- Customer
- Jordan Lee
- Items
- 1x Hoodie (L)
- Address
- Brooklyn, NY
Drop the screenshot or paste the DM
13 connectors, bulk CSV import, DMs, and screenshots — one queue.
2
Billy AI
Billy AI
Drafting the order no feed carries.
- Reads a message, a voice note, or a screenshot
- Fills in the buyer, the address, and the parcel details
- Rate-shops USPS, UPS and FedEx at the all-in price, DHL on international lanes
- Hands the drafted label back for you to confirm
Drafted. Checked. Yours to confirm.
3
Clean label out
Bought from the wallet
Paid from your prepaid balance
Pay-as-you-go, no monthly fee on Free, up to 50 a month
$12.47
Label purchased
USPS Priority Mail — all-in rate
$12.47
No monthly fee on Free (up to 50 shipments a month) and no minimum to print. Auto-print via PrintNode or the browser.
Where orders actually come from.
13 connectors for the stores, AI for the messages.
Shopify, WooCommerce, Amazon, eBay, TikTok Shop, Etsy, Walmart, BigCommerce, Squarespace, Wix, Square, Magento, and Temu sync into one To Ship queue. The orders that never became a record — the custom request agreed in messages, the repeat buyer who asked by text — go into the same queue by paste or screenshot, without a connector existing for them at all.
Shopify
Etsy
WooCommerce
TikTok Shop
Amazon
eBay
Squarespace
Wix
Walmart
Shopify Plus
Soon
Square
BigCommerce
Magento
Zapier
Soon
NetSuite
Soon
Ecwid
Soon
Temu
Shein
Soon
ChannelAdvisor
Soon
SkuVault
Soon
Zoho Inventory
Soon
Patreon
What multichannel sellers keep, and what they stop paying for.
Everything you had before.
Everything you had before.
Without a monthly fee.
Leaving Veeqo should not cost you the carriers, the store sync, or the API. Those all come with you. What does not come with you is a monthly fee on Free, up to 50 shipments a month, and what is new is an assistant that turns a message into a drafted label.
One prepaid wallet,
pay-as-you-go
Top up the wallet with the amount you choose and every label is debited at the carrier rate quoted on screen. Free has no monthly fee and covers 50 shipments a month, so a slow month costs nothing and the balance waits for the next order.
Wallet balance
$1,247.36
USD
AI
AI drafting for orders
that are not JSON
A message or a screenshot is not a structured order. The AI assistant reads it and drafts the whole label from it — recipient, parcel, and service — for you to confirm. For a shop that sells through conversations, that is most of the week.
Billy
LIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...
No monthly fee
on Free
Fund the wallet, pay the carrier rate per label, and ship nothing in a quiet month without paying for the quiet month. Free covers 50 shipments a month; past that, Pro is one flat monthly plan.
Shipment summary
UPS Ground
$12.49
Insurance
$0.75
Fuel surcharge
$0.32
Total
$13.56
USPS, UPS, FedEx, and DHL
in one account
Live all-in rates from USPS, UPS and FedEx side by side on domestic parcels, DHL on international lanes, and UPS and FedEx from Singapore origins, and the number on screen is the exact amount that leaves your balance. That is the honest carrier list; if you need one outside it, that is a fair reason to stay where you are.
Compare rates
UPS
$12.48
FedEx
$13.22
DHL
$14.10
USPS
$11.79
Duties inside the quote where DDP applies
The API you did not
want to give up
A REST label API with JSON in and out, so the queue, the bulk CSV import, and your own code all buy labels from the same prepaid wallet. Nothing about it sits behind a subscription.
POST /v1/shipments
{
"to": { "name": "Maya" },
"from": { "name": "Alex" },
"service": "ups_ground",
"label_format": "pdf"
}
Webhook delivered
Label ready
CL-1038 · Brooklyn, NY
The packing table, not the desk
A message is a valid order input.
Most tools expect the order to already exist somewhere they can read. When a buyer messages instead, you become the integration. GoatLabels takes the message itself, on the phone that is already next to the tape gun.
Paste the message or drop a screenshot — the AI assistant pulls out the buyer, the address, and the parcel.
No CSV export and no import mapping: the message is the order record.
USPS, UPS and FedEx come back as all-in prices on one screen, DHL on international lanes.
Buy from the prepaid balance and auto-print via PrintNode or print from the browser.
Hold the mic at the packing table and say the address — the assistant drafts it and reads the rate back.
Hands full of packing tape
Talk to Billy, not to an import screen.
Packing is a two-hands job, and most software's answer is a form. Hold the mic, say who it is going to, and Billy looks up the buyer, rate-shops USPS, UPS and FedEx (DHL on international lanes), and queues the label against your prepaid balance, then answers for it afterwards when the buyer asks where the parcel is. This is the real product, not a render.
goatlabels.io/dashboard/shipments — Billy
Listening
"Where's Maya's package?"
Out for delivery
CL-1039 · Austin, TX · by 6 PM
Plain English in — names, addresses, weights, carriers, services · nothing to import and nothing to map · reads the all-in rate back before a cent leaves the wallet · phone, browser, or Telegram on Pro.
All-in quotes
The quote is the debit.
Three carriers on the same parcel, each an all-in number that is the exact amount leaving your prepaid balance. No monthly fee sits underneath it on Free, up to 50 shipments a month.
CA → NY
2.6 lbs
12×8×4 in
Cheapest
UPS
Ground
1 to 5 days$9.85
all-in · no surprises
FedEx
Ground
1 to 5 days$11.20
all-in · no surprises
No carrier invoice the day after
Pay-as-you-go from the wallet you funded
Multi-currency display
Public API v1
A REST label API on every account.
Create, rate-shop, and buy in a few REST calls with JSON in and out. The dashboard, the bulk CSV import, and the API all spend from the same prepaid wallet, and none of them sit behind a subscription.
Create, rate-shop, and buy — three calls, no SDK required
USPS, UPS and FedEx quoted in one response, DHL on international lanes
The same prepaid wallet as the dashboard and the CSV import
Available on every account, Free and Pro alike
Read the API docs
Get an API key
$0 monthly fee
curl https://api.goatlabels.io/api/v1/shipments
201 Created · 187ms
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
Two plans, one wallet
Free for 50 a month, then one flat plan.
Pay-as-you-go labels from a prepaid wallet: fund it and print at the carrier rate, with no monthly fee on Free for up to 50 shipments a month. The 13 store connectors, bulk CSV import, the REST label API, and the AI assistant come with the account rather than with a tier. Past 50 a month, Pro is one flat $40 monthly plan with unlimited shipments.
Pro
Most popular
$40
/ month
Unlimited shipments — no monthly cap
Unlimited address validation
Billy AI on Telegram 
— draft a label without opening the dashboard
— draft a label without opening the dashboard
API access still available on every plan
Rate by plan
illustrative
Free
Pro
Pro: one flat monthly plan, unlimited shipments
Free
$0 / forever
Enough to run a shop through a slow season without a subscription under it.
Pay-as-you-go labels, no monthly fee on Free (up to 50 shipments a month), no minimum to print
USPS, UPS and FedEx on every domestic parcel; DHL on international lanes
The REST label API and bulk CSV import
The AI assistant that drafts labels from a message or a screenshot
13 store connectors into one To Ship queue
Billy is not a paid tier
The assistant that reads a message or a screenshot into a drafted label comes with the account. Pro adds Billy on Telegram.
Web, every plan
Telegram, Pro
Telegram, Pro
API on every plan
GET /api/v1/shipments
200 OK · plan: free
The REST label API is not gated by tier.
Bring the invoice you pay today
On Pro we will work with you to beat the label rates you are already getting from
ShippoPirate ShipShipStation
No contracts
No monthly fee
Start in seconds
Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one all-in number — the same number that leaves your wallet. Other tools' plans and fees move, so compare against their current pricing page rather than a figure on ours. Full pricing details
Who this actually suits
Not everyone should move.
These are the sellers for whom pay-as-you-go labels, the shared queue, and the AI drafting add up to a real difference. The ones who should stay put are named on this page too.
Seasonal and launch-driven shops
Q4 rush, quiet spring
Volume that arrives in bursts fits a prepaid wallet better than a subscription. Pre-fund before the rush and print all night; on Free (up to 50 shipments a month) the quiet months after cost nothing.
4
carriers in one account
no monthly fee
bulk CSV import
goatlabels.io/dashboard/shipments
Shops on more than one channel
13 connectors, one queue
Connect the storefronts that have connectors, and handle the market-stall sale, the wholesale enquiry, and the friend-of-a-friend order in the same queue as everything else.
One queue, connector or not
Order #1024 · pasted from a comment thread
Made-to-order sellers living in messages
The orders that never became JSON
got the dress! can you ship to Austin?
Label drafted · CL-1024
Teams with a developer on call
REST and the dashboard, one balance
1
wallet behind the API and the dashboard
Real sellers, real words
Sellers who stopped paying for months they did not ship.
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
TikTok Shop
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
Etsy
The API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
Veeqo alternative without Amazon lock-in — FAQ
- Is GoatLabels a good Veeqo alternative?
- If your reason for leaving is Amazon lock-in, yes. Veeqo is free and capable, but it is part of Amazon and offers Amazon single sign-on. GoatLabels is independent: pay-as-you-go labels across four carriers, 13 store connectors with Amazon as one of them, and a prepaid wallet you control.
- Does GoatLabels connect to Amazon?
- Yes. Amazon is one of 13 live connectors, next to Shopify, WooCommerce, eBay, TikTok Shop, Etsy, Walmart, BigCommerce, Squarespace, Wix, Square, Magento, and Temu. Orders from all of them land in one To Ship queue.
- Is GoatLabels free like Veeqo?
- There is no monthly fee or subscription on Free, which covers 50 shipments a month; you pay the carrier rate per label from a prepaid wallet, and past 50 a month Pro is a flat $40 a month. Veeqo charges nothing for its shipping software and says it earns a small commission on labels bought through it, and it is part of Amazon, which is the difference this page is about.
- Do I need an Amazon account to use GoatLabels?
- No. You sign up with your own account, and connecting Amazon is optional. Sellers with no Amazon presence at all use the same queue and wallet.
- Does GoatLabels do inventory management?
- No. It is a shipping tool: rate shopping across USPS, UPS, FedEx, and DHL, a To Ship queue, bulk CSV import, auto-print, and a REST label API. If Veeqo's inventory suite is why you use it, that is a real reason to stay.
- Can I run both while I decide?
- Yes. Keep Veeqo connected, put a share of orders through GoatLabels, and compare the all-in quotes and the workflow. Nothing has to be disconnected to run the test.
Want the money side? Read how Veeqo's free pricing works. Shipping Amazon orders alongside others? See GoatLabels vs Amazon Buy Shipping.
Test it on the next order that lands.
Keep Amazon as a channel.
Not as a landlord.
Fund a wallet, connect the stores you actually sell on, and put the next order through a queue that treats Amazon as one connector among thirteen.
No card required. No monthly fee on Free, up to 50 shipments a month.