USPS
Ground Advantage
2 to 5 days$11.40
all-in · nothing collected at print time
You bought a printer, not a subscription.
Same printer. Same 4×6 PDF. No per-label fee.
A Rollo Ship App alternative for your Rollo
Same printer. Same 4×6 PDF. No per-label fee.
Your Rollo printer is open hardware: it prints any 4×6 PDF from any software. Rollo's own app charges a per-label service fee after a new account's first 200 labels; GoatLabels charges nothing per label beyond the postage itself, rate-shops USPS, UPS and FedEx (DHL on international lanes), and outputs the same 4×6 PDF your printer already handles.
Four carriers, one printer unchanged
USPS, UPS and FedEx priced on every domestic parcel, DHL on international lanes. The winner comes out of your Rollo as the same 4×6 PDF it already prints.
DHL: internationalLive quotesOne all-in price each.
Quote = debitPostage is the whole price.
4×6 PDF outNative to your Rollo.
Postage only, nothing per print
Card, Apple Pay, Google Pay, ACH, or crypto fund one prepaid wallet. No software fee rides on the label; Free covers up to 50 shipments a month, and Pro ($40 a month) removes the cap.
Prepaid walletSpent label by label.
No label feeNothing added per print.
No monthly fee on Free, up to 50 a monthQuiet months cost zero.
Your printer is not your software
A Rollo is a direct thermal printer with standard drivers. Plug it in — USB or Wi-Fi depending on the model — and your computer or phone sees an ordinary printer that happens to eat 4×6 label stock instead of letter paper. It will render whatever PDF any application sends it, because that is what printers do. Nothing in the hardware knows or cares which website, marketplace, or shipping platform generated the file.
That obvious fact gets blurred by bundling: the printer and the app share a brand, the app is pitched as the printer's natural companion, and plenty of owners quietly assume the two are a set. They are not. Buying the printer was a hardware purchase, full stop — it did not enrol you in anyone's label pricing, and no software choice you make afterwards can be locked in by the device on your desk. The printer is yours; the question this page answers is only ever about the software above it.
How the Rollo Ship App charges for labels
Rollo's app sells convenience with a meter on it: alongside the postage itself, the app charges a service fee on each label you generate through it once a new account's first 200 fee-free labels are used. The structure matters more than the amount. A per-label software fee is a second price attached to every parcel, collected at the moment of printing, and it applies whether the parcel earned you forty dollars or four. Rollo's Rewards tiers lower the fee as you print more, and the current figures sit in the dated Rollo facts on this page.
Printing a GoatLabels label on a Rollo
Every label bought here is delivered as a standard 4×6 PDF, which is exactly the shape a Rollo was built to print. There is no integration to configure and none is claimed — the handoff is the ordinary print path your operating system already owns. Buy the label, open the PDF, print to the Rollo with the paper size set to 4×6 and scaling set to actual size, and the label comes out edge to edge with the barcode crisp at the printer's native resolution. Direct thermal means no ink and no toner, same as always.
The settings card below is the whole setup, verified on a Rollo against real purchased labels. Do the first one as a test: print a single label, check that the corners are not clipped and the barcode has clean quiet zones, and scan it with any barcode app if you want belt and braces. After that the settings persist and printing is one tap — from a desktop browser, or from a phone via the share sheet to a Wi-Fi model at the packing table.
Rollo print settings — verified on a Rollo with purchased labels
- Paper size
- 4×6 in (100×150 mm) — the label stock already in the printer
- Scale
- Actual size / 100% — never Fit to page, which shrinks the barcode
- Orientation
- Portrait — the PDF is generated 4×6 upright
- Quality
- Printer default — the Rollo's native 203 dpi renders carrier barcodes cleanly
- Ink
- None — direct thermal stock, nothing to refill
What per-label fees cost at volume
The arithmetic of a per-label fee is a straight line: multiply the fee by every label you print past the free ones. It looks like nothing next to one parcel, which is precisely how it is designed to be read. But a per-parcel cost scales with the thing you are trying to grow — double your orders and the fee line doubles with them, having added no work and no value the postage did not already carry. Worse, it is regressive against your smallest sales: a fixed fee takes a far larger bite of a six-dollar sticker order than of a sixty-dollar bundle, so the sellers with the thinnest margins pay the highest effective rate.
GoatLabels has no per-label software fee to multiply. Labels are paid for from a prepaid wallet at the quoted all-in carrier price, and the software around them (the carrier quote, Billy, the connectors, the API) is free on every plan, with no monthly fee on Free, up to 50 shipments a month. We are not free of economics: like every postage platform, we earn inside the carrier rate itself, and the pricing page spells the model out. What we do not do is attach a second, growing price to your print volume. At a handful of labels a month the difference is pocket change; at live-selling or holiday volume it is a line item you can name — run your own monthly label count against the fee in the dated Rollo facts on this page and the multiplication does the arguing.
Where the Rollo app remains convenient
Honesty cuts both ways. If you print a few labels a month, the fee is genuinely immaterial — convenience wins at that volume, and if the app's workflow already fits your marketplaces, staying put is a defensible choice. The app is also built by the people who built your printer, which keeps the print path frictionless in the way a first-party pairing usually is. Check Rollo's current site for what its rate program and integrations cover today, and weigh that against what the fee costs at your real volume. The case for moving is strongest when your volume is climbing, your orders arrive in batches (a day's orders can come in as one CSV file), or your parcels vary enough that a side-by-side quote of USPS, UPS and FedEx (DHL on international lanes) beats any single rate table, with the all-in price doing the comparing and USPS commercial pricing still on the menu when it wins.
Rollo is a trademark of its owner and is not affiliated with GoatLabels. Its app pricing, rates, and integrations are its own and change — check Rollo's current site for today's specifics.
What Rollo's own pages say, checked 2026-10-17
- Rollo Ship has no monthly subscription and no sign-up fee. (Rollo facts page)
- The first 200 labels on a new account carry no service fee for life, after which a per-label service fee of 5 cents applies, falling to 1 cent at the top Rollo Rewards tier. (Rollo facts page)
- Postage is paid separately to the carrier through a funded account, including on the 200 fee-free labels. (Rollo facts page)
- In the US, Rollo Ship has built-in discounted USPS and UPS rates, and FedEx is added by connecting your own FedEx account. (Rollo facts page)
- Rollo says it is operated by Nelu, LLC of Las Vegas, Nevada. (Rollo facts page)
- Rollo Ship prints to any printer, and Rollo's thermal label printers are sold separately and work with other shipping software. (Rollo facts page)
Checked on from Rollo's own pages. Plans, fees and policies change, so confirm on the vendor's current page before you decide. Rollo is a trademark of its owner and is not affiliated with GoatLabels.
Order to 4×6 PDF, nothing metered
The order arrives. Your Rollo prints it.
What the printer does is already settled: it takes a 4×6 PDF and puts it on thermal stock. The part worth examining is the loop above it, because that is where a per-label fee attaches itself. Here the order comes in however it came in, Billy drafts it, the carriers price the parcel, and the winning label leaves your prepaid balance at exactly its quoted amount. Then it prints on the Rollo you already own, with no second price collected at the moment of printing.
1
Order in, printer untouched
Sync, DM, screenshot, or typed
packing_table
two more from the live — both to Denver, print them tonight
Shopify
Synced order — into the To Ship queue
TikTok Shop
Synced order — same prepaid balance
What the printer actually needs
- File
- A standard 4×6 PDF
- Driver
- The one your OS already has
- Ink
- None — direct thermal stock
- Integration
- None, and none is claimed
Paste the order or drop a screenshot
Nothing in this stage touches the hardware. A Rollo is a printer with ordinary drivers, which means the software above it stays a free choice you can make again whenever you like.
2
Billy AI
Billy AIBilly types the order so you can keep packing.
- Reads a pasted order, a screenshot, or a spoken address into a draft
- Validates the address before anything leaves the prepaid balance
- Rate-shops USPS, UPS and FedEx on the parcel in your hands, DHL on international lanes
- Included on every plan — nothing is charged at draft time or at print time
Drafted. Validated. Quoted.
3
One 4×6 PDF out
Native to the printer already on your desk
Paid from the prepaid wallet
Card, Apple Pay, Google Pay, ACH bank transfer or crypto
postage only
Label purchased, nothing added
Paper size 4×6, scale at actual size
postage only
Print it and no meter ticks. Void it and, after the carrier accepts the void, the credit lands back in the balance for the corrected label.
The queue that feeds the printer
Every channel's orders, one print run.
Thirteen store connectors, Shopify, Amazon, eBay, Etsy, TikTok Shop and more, sync into a single To Ship queue, so a day's orders reach the Rollo as one batch of 4×6 PDFs instead of one browser tab at a time. Paste an Instagram or Facebook DM and Billy drafts that label too, same queue, same printer, and no per-label fee riding on any of it.
Shopify
Etsy
WooCommerce
TikTok Shop
Amazon
eBay
Squarespace
Wix
WalmartShopify PlusSoon
Square
BigCommerce
Magento
ZapierSoon
NetSuiteSoon
EcwidSoon
Temu
SheinSoon
ChannelAdvisorSoon
SkuVaultSoon
Zoho InventorySoon
PatreonWhat the software above the printer should include.The label is the printer's job.
The label is the printer's job.
Everything before it is ours.
A label app should earn its place with what happens before the PDF: the quote, the order entry, the batch, the balance. Every piece below ships free on every plan — nothing here is metered per print.
A wallet that pays for
postage and nothing else
Card, Apple Pay, Google Pay, ACH bank transfer, and crypto top up one prepaid balance, and the quoted all-in carrier price is the exact amount a label debits. No per-label software fee rides on top, at any volume.
Wallet balance
$1,247.36USD
AI
Billy types the order
so you can keep packing
Paste the order, drop a screenshot of the thread, or say the address out loud — Billy drafts the label and validates the address before anything is spent. The one-at-a-time typing an app workflow assumes is the step that disappears.
BillyLIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...
Volume is not
a billing meter
No fee per label, and no monthly fee on Free for up to 50 shipments a month. Past that, Pro is one flat $40 monthly plan with unlimited shipments, the opposite slope of a per-print fee.
Shipment summary
UPS Ground$12.49
Insurance$0.75
Fuel surcharge$0.32
Total$13.56
USPS, UPS and FedEx priced
on every domestic parcel
They come back as live all-in numbers on the same box, with DHL added on international lanes. Light parcels are exactly where carriers diverge most, so the quote does the comparing and your Rollo prints whoever won.
Compare rates
UPS$12.48FedEx$13.22DHL$14.10USPS$11.79Duties inside the quote where DDP applies
An API for the day
volume outgrows taps
REST and JSON, one Bearer header, idempotency keys so a retry cannot double-buy a label, signed webhooks for tracking and label events. Unlimited calls on every plan — batch a day of orders and print the PDFs in one run.
POST /v1/shipments
{
"to": { "name": "Maya" },
"from": { "name": "Alex" },
"service": "ups_ground",
"label_format": "pdf"
}
Webhook delivered
Label ready
4×6 PDF · printing to Rollo
From phone to Rollo
The packing table workflow, fee-free end to end.
The Rollo sits at the table; the software should meet it there. Quote, buy, and print from the phone in your hand — the label lands on the printer as the same 4×6 PDF, with postage as the only money that moved.
Paste the order or drop a screenshot — Billy pulls the buyer, the address, and the parcel out of it.
USPS, UPS and FedEx come back as all-in prices on one screen, DHL on international lanes.
Buy from the prepaid balance — the quote is the debit, with no per-label fee added.
One-tap print the 4×6 PDF to a share sheet or a Wi-Fi thermal printer at the table.
Wrong label? Void it and, after the carrier accepts the void, the credit lands back in the wallet for the corrected one.
Billy is included, not a paid tier
Talk to the queue while the printer runs.
The Rollo lives at the packing table and so do you, usually with a box in both hands. Say where the parcel is going and Billy drafts the shipment, validates the address, and quotes USPS, UPS and FedEx on it (DHL on international lanes), then the label joins the print run as another 4×6 PDF. Ask about a parcel you already sent and it reads the tracking back instead. On every plan, and none of it is metered per label. This is the real product, not a render.
goatlabels.io/dashboard/shipments — Billy
Listening
"Print the Denver one next"
Queued to print
4×6 PDF · ready for the Rollo
Speaks plain English · quotes each eligible carrier as one all-in price · remembers saved box sizes · included on every plan, never a pricier tier.
Postage, and nothing beside it
The quote is the debit. There is no second price.
A per-label software fee is a second number collected at the moment of printing, and it appears in no carrier's quote. Here the columns are the whole cost: one all-in carrier price each, and the one you pick is exactly what leaves the prepaid balance when the 4×6 PDF is generated.
CA → NY2.6 lbs12×8×4 in
Best balance on this parcel
UPS
Ground
1 to 5 days$9.85
all-in · nothing collected at print time
FedEx
Ground
1 to 5 days$11.20
all-in · nothing collected at print time
No day-after invoiceAccepted void → credit back to your walletMulti-currency display
Public API v1
Batch a day of orders, print them in one run.
When the volume outgrows tapping through orders one at a time, drive it from your own script instead: REST and JSON over one Bearer header, quote and buy in two calls, and collect the 4×6 PDFs to send at the Rollo in a single pass. Unlimited calls on every plan, so automating the print run never puts a price on it.
Rate-shop and buy in two calls — no per-request pricing and no per-label fee
Every label comes back as a standard 4×6 PDF the printer already understands
Real idempotency keys — a retried order never buys two labels
Signed webhooks for tracking and label events, unlimited calls on every plan
Read the API docs Get a free API key$0 per label, on every plan
curl https://api.goatlabels.io/api/v1/shipments
201 Created · 187msPOST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
Pricing with no meter on the print button
Two plans. No fee per label, at any volume.
A per-label fee is a straight line: it grows with exactly the thing you are trying to grow, and it takes its biggest proportional bite out of your smallest orders. There is no such line here. Free covers 50 shipments a month with no monthly fee; past that, Pro is one flat $40 monthly plan with unlimited shipments, the opposite slope to a fee per print.
Pro
Most popular$40/ month
Unlimited shipments — the fee line still does not exist
Unlimited address validation
Billy AI on Telegram 
— draft a label without leaving the packing table
— draft a label without leaving the packing tableAPI access still free and unlimited
Rate by plan
illustrativeFreePro
Pro: one flat monthly plan, unlimited shipments
Free
$0 / forever
Keep the printer, retire the meter: fund a wallet, pay the carrier's number, print.
50 shipments a month, no monthly fee and no fee per label
USPS, UPS and FedEx on every domestic parcel; DHL on international lanes
Every label delivered as a standard 4×6 PDF for the printer you already own
Billy AI in the web app, unlimited — paste, screenshot, or speak
REST API with unlimited calls; fund by card, Apple Pay, Google Pay, ACH or crypto
Billy is not an upsell
The assistant that turns a pasted order or a screenshot into a draft label runs unlimited in the web app on Free, and charges nothing at print time. Pro adds Billy on Telegram.
Web, every planTelegram, Pro
Telegram, ProAPI free on every plan
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls on Free — still unlimited on Pro.
Compare on your own invoice
Put a real parcel through and compare the side-by-side rate against what that label costs you on
ShippoPirate ShipShipStationNo contractsNo monthly feeNo per-label fee
Label prices are quoted live from USPS, UPS, FedEx, and DHL as one all-in number, and that exact amount leaves your prepaid balance. Rollo's own fee and rate program are Rollo's to set and to change; the dated Rollo facts above record what we found, and their site is the source of truth. Full pricing details
Who feels a per-label fee most
A fixed fee is regressive. Small orders pay the most.
The same few cents lands very differently depending on what is in the box. These are the four benches where a meter on the print button changes the arithmetic.
Live sellers printing in batches
TikTok Shop & live commerce
A live session produces a stack of orders in one night, and a per-label fee multiplies straight through the stack having added nothing the postage did not already carry. Side-by-side quotes and no fee per print are what stop a good night taxing itself.
quotes side by side no fee per print 4×6 PDF out
goatlabels.io/dashboard/shipments
Makers shipping low-value items
Etsy & independent creators
A fixed fee takes a far larger bite out of a small sticker order than a large bundle, so the sellers with the thinnest margins end up paying the highest effective rate. Paying only the carrier's number is what keeps the cheap order worth packing at all.
Same printer, different bill
Postage is the whole cost — the Rollo prints either way
Sellers quoting straight from DMs
Orders that arrive as messages
any chance you can ship it out today?
Drafted, quoted, printing to the Rollo
Benches that grew into a day's batch
One printer, many channels
4×6
the only format the printer ever needed from anyone's software
Rollo Ship App alternative — FAQ
Updated
- Does the Rollo printer only work with Rollo's app?
- No. A Rollo is a standard direct thermal printer with ordinary drivers — it prints any 4×6 PDF from any application, over USB or Wi-Fi depending on the model. The app is one client among many, not a requirement of the hardware. Owning the printer commits you to nothing about the software above it.
- How does the Rollo Ship App charge for labels?
- There is no monthly subscription. A new account's first 200 labels carry no service fee; after that the app charges a per-label service fee on top of the postage, which falls as you climb Rollo's Rewards tiers. The current amounts are in the dated Rollo facts on this page and can change. The structural point is that it is a per-parcel software cost that scales with your volume.
- How do I print a GoatLabels label on a Rollo printer?
- Buy the label, open the 4×6 PDF, and print to the Rollo with paper size 4×6, scaling at actual size, portrait orientation. Direct thermal stock means no ink, and the printer's native resolution renders carrier barcodes cleanly. Print one test label, confirm the corners and barcode, and every label after that is one tap from a browser or a phone share sheet.
- Do I lose discounted rates by leaving the Rollo app?
- No — discounted commercial pricing is not exclusive to any one app. GoatLabels quotes commercial rates across USPS, UPS, FedEx, and DHL on every plan and shows each as one all-in number. The honest comparison is empirical: quote your most common parcel here, add the app's per-label fee to its own quote, and put the two totals side by side.
- Can I rate-shop carriers inside the Rollo app?
- Yes, within its lineup: in the US, Rollo Ship compares its built-in discounted USPS and UPS rates side by side, and FedEx joins when you connect your own FedEx account. On GoatLabels carrier comparison is the core mechanic: USPS, UPS and FedEx are priced against each other on every domestic parcel, with DHL on international lanes, and the winning all-in number is exactly what leaves the prepaid wallet.
Going deeper: what makes a label cheap,USPS labels at commercial pricing,bulk labels from a CSV, andthe full pricing model.
Sellers, in their own words
Sellers who kept the printer and changed the software.
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
TikTok ShopI run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
EtsyThe API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
Your Rollo will not notice the difference. Your margin will.
Keep the printer.
Retire the meter on it.
Fund a prepaid wallet with card, Apple Pay, Google Pay, ACH, or crypto, quote your next parcel across USPS, UPS and FedEx (DHL on international lanes), and print the winning 4×6 PDF on the Rollo you already own.
No contract. No card required. No per-label fee, no monthly fee on Free, up to 50 shipments a month.