GoatLabels GoatLabels
No plan to size. Nothing to outgrow.

An Easyship alternative for small sellers


A wallet instead of a tier.

Easyship prices access by plan: each tier caps shipments and features, and crossing the cap means fees or an upgrade. GoatLabels has no plan to size — you fund a prepaid wallet by card, Apple Pay, Google Pay, ACH, or crypto, and rate-shop USPS, UPS, FedEx, and DHL per label with no monthly minimum.

Four carriers, no tier deciding which

USPS, UPS, FedEx, and DHL quoted on every parcel, on every account — carrier access is not a plan feature here.

UPSFedExDHLUSPS all quoted
Rate-shopped Every label, four bids.
No quota Volume is not metered.
API included Not gated to a tier.

A balance you fund, not a cap you rent

Card, Apple Pay, Google Pay, ACH, or crypto top up one prepaid balance that only moves when a label is bought.

VisaMastercardAmerican ExpressApple PayGoogle PayBitcoinEthereumTether (USDT)
Prepaid Spent label by label.
No minimum Quiet months cost $0.
Voids credited Back to the balance.

How Easyship's plan tiers meter your shipping

Easyship is a capable multi-carrier platform, and nothing on this page pretends otherwise. The thing worth understanding before you sign up is not any single price — it is the shape of the pricing. Easyship sells access by plan, and a plan is a prediction: you are asked to guess, in advance, how much you will ship, how many people will help you ship it, and which features the next quarter will turn out to need. Small sellers are precisely the people least able to make that guess, because a good month on Etsy or a video that travels on TikTok can triple volume without warning.

Once you look at the tiers as a metering system rather than a menu, they decompose into four levers, and every one of them converts a fact about your business into a billing event. The table below maps each lever to the moment it actually bites a small operation.

Lever What it meters Where it bites a small seller
Shipment quota Each tier carries a monthly cap on shipments. Every label you create counts down against it, whether the parcel was profitable or a favor. The month a marketplace feature or a holiday spike lands — the cap does not know your December from your February.
Seat count Team members are a tiered resource. Adding a packer or a part-time helper can mean a plan question, not just a login. The week you hire your first helper and discover a second pair of hands is a pricing event.
Feature gates Capabilities such as advanced automation, analytics, and some integrations unlock by tier rather than shipping with the product. When the feature you suddenly need sits one tier up, the fix is an upgrade that also re-prices every shipment you were already sending.
Overage mechanics Crossing the quota is billed per excess shipment or resolved by moving up a tier — the two levers Easyship offers at the boundary. At the exact moment volume is going well, the marginal parcel gets more expensive instead of less.

The tier structure above — a free entry tier plus paid tiers that raise the shipment quota, add seats, and unlock gated features, with overage charges or an upgrade at the boundary — was verified against Easyship's published pricing page on 2026-08-15. Easyship renames tiers and adjusts caps and amounts over time, so treat their pricing page, not this one, as the source for any current figure. Easyship is a trademark of its owner and is not affiliated with GoatLabels.

What happens when you cross your quota

The quota boundary is where a metered plan stops being an abstraction. Ship past the cap and one of two things happens: the excess shipments are billed individually at an overage rate, or you accept the upgrade prompt and move to the next tier, which raises the monthly fee for every month after — including the slow ones. Neither outcome is scandalous, but notice what both have in common: the penalty arrives at the exact moment your store is doing well. A quota system taxes your best weeks by design, because the boundary is the product.

The subtler cost is the attention. A seller on a metered plan carries a running count in the back of their head all month — how many shipments are left, whether the restock drop should wait for the first, whether an upgrade now would pay for itself before the season ends. That is real cognitive overhead spent on your software vendor's billing model instead of on packing boxes, and it renews every single month. The plan-sizing decision is never actually finished; it is only postponed until the next unusual month reopens it.

Sizing a plan vs funding a wallet

Here is the whole difference in one sentence: a plan is priced on what you might ship, a wallet is spent on what you did ship. GoatLabels has no tier to choose because there is nothing a tier would decide — every account gets the same four carriers, the same rate-shopping, the same API, the same Billy drafting, and the same store sync. You top up a prepaid balance by card, Apple Pay, Google Pay, ACH, or crypto, and each label debits its all-in quoted price from that balance. Fifty labels in November and three in January is not a sizing mistake here; it is just two different months.

There is no overage state, because there is no quota for an overage to cross. There is no seat arithmetic, no feature ladder, and no month where the software bill arrives before the shipping did. If a label is bought in error, voiding it credits the wallet rather than starting a card-refund wait — the mechanics of that live on our void-a-label page. The one honest caveat: a carrier adjustment that exceeds the wallet balance falls back to a card on file, so the wallet is the default rail, not a hard ceiling. For what labels themselves cost, start with cheap shipping labels and the pricing page; for funding the balance without touching a bank card at all, see crypto shipping labels.

For a line-by-line teardown of what actually generates an Easyship bill — both layers of it — see Easyship pricing explained. If you have already decided and want the migration sequence, that is switching from Easyship.

A month with no counter running

Order in, label out. Nothing counting in the background.

On a metered platform this loop has a second, invisible participant: the shipment counter. Every label you create also spends quota, which is why sellers on tiers carry a running total in their heads all month. Here the loop is only the loop. An order arrives however it arrived, Billy drafts it, four carriers bid, and the winning all-in price debits a prepaid balance. Nothing else moves, and no number anywhere is approaching a boundary.

1
However the order reached you
Synced, pasted, screenshotted, or typed
instagram dm

can you ship the bundle to Portland?

Shopify
Synced order — no seat to add
TikTok Shop
Synced order — no tier to unlock it
What this label does not cost you
Quota
There is none, so nothing is spent
Seats
Not a priced resource here
Feature gate
Every account has the same product
Overage
No boundary exists to cross
Paste the order or drop a screenshot

Store sync and pasted orders land in the same To Ship queue on every account. Which channels sync is a product fact, not a plan feature — nothing here unlocks by promising a bigger month.

2 Billy AI

The assistant is the product, not the upgrade.

Billy AI
  • Reads a pasted order, a screenshot, or a spoken address into a draft
  • Pulls the buyer, the ship-to, and the parcel and validates the address before money moves
  • Rate-shops USPS, UPS, FedEx, and DHL on the drafted parcel
  • Runs on a wallet funded with a single label's worth — assistant features are a classic tier gate elsewhere
Validated. Four bids. No quota spent.
3
Buy from the balance
The wallet moves; nothing else does
Prepaid balance debited
Card, Apple Pay, Google Pay, ACH, or crypto
all-in
USPS
Cheapest all-in rate bought
No plan line attached to it
all-in

Void it and the credit returns to the balance, spendable on the corrected label immediately. The one honest caveat: a carrier adjustment larger than the balance falls back to a card on file, so the wallet is the default rail rather than a hard ceiling.

Connectors that are not a tier benefit

Every store you connect, on every account.

Shopify, Etsy, WooCommerce, TikTok Shop, Amazon, eBay, Squarespace, Wix, Walmart, Square, BigCommerce, Magento, and Temu sync orders into one To Ship queue, with tracking pushed back when you print. Instagram and Facebook stay paste-only — Billy builds the label straight from the message. On a tiered platform, which integrations you get is part of what the tier sells; here the list is simply the list, identical on a brand-new free account.

Via AItiles: paste a DM or a screenshot — no connector, no per-channel setup, and no plan question attached to either.

Shopify logo Shopify
Etsy logo Etsy
WooCommerce logo WooCommerce
TikTok Shop logo TikTok Shop
Instagram logo Instagram AI Facebook logo Facebook AI
Amazon logo Amazon
eBay logo eBay
Show 15 more Show less
Squarespace logo Squarespace
Wix logo Wix
Walmart logo Walmart
Shopify Plus logo Shopify Plus Soon
Square logo Square
BigCommerce logo BigCommerce
Magento logo Magento
Zapier logo Zapier Soon
NetSuite logo NetSuite Soon
Ecwid logo Ecwid Soon
Temu logo Temu
Shein logo Shein Soon
ChannelAdvisor logo ChannelAdvisor Soon
SkuVault logo SkuVault Soon
Zoho Inventory logo Zoho Inventory Soon
What replaces the tier sheet

Everything a plan would have gated,
ungated.

The features Easyship distributes across a tier ladder are simply the product here. Nothing below unlocks at a volume threshold, and nothing gets cheaper to access by promising a bigger month.

One prepaid wallet,
the only meter

Card, Apple Pay, Google Pay, ACH, and crypto all feed the same balance, and the balance only moves when a label is bought. A slow month leaves it untouched; a busy month just spends it faster. Voided labels credit straight back, spendable on the corrected label immediately.

Wallet balance
$1,247.36 USD
AI

Billy drafts labels
on every account

Paste an order, drop a screenshot, or speak an address and Billy drafts the whole label for you to confirm. On a metered platform this is exactly the kind of capability that lands behind a tier gate; here it ships with every wallet, including one funded with a single label's worth.

Billy LIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
UPS
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...

No quota month,
no overage state

There is no shipment count to watch, so the mental loop a quota creates — how many are left, when to upgrade, whether the spike will cost extra — never starts. Volume changes what you spend on postage and nothing else.

Shipment summary
UPS Ground $12.49
Insurance $0.75
Fuel surcharge $0.32
Total $13.56

USPS, UPS, FedEx, DHL
on the smallest account

Carrier breadth is not a reward for committing to volume. The first label a brand-new account buys is rate-shopped across all four carriers at all-in prices, exactly like the ten-thousandth — because which carrier wins a parcel has nothing to do with which plan you chose.

Compare rates
UPS UPS $12.48
FedEx FedEx $13.22
DHL DHL $14.10
USPS USPS $11.79
Duties & taxes paid

The API is free
and unlimited

REST, JSON, signed webhooks, idempotency keys, unlimited calls — on every account, not as a developer tier. Automate on day one or never; the price of the API does not change either way.

POST /v1/shipments
{
"to": { "name": "Maya" },
"from": { "name": "Alex" },
"service": "ups_ground",
"label_format": "pdf"
}
Webhook delivered
GoatLabels mobile To Ship queue with four all-in carrier prices per parcel
Billy drafting a label from a pasted order on mobile

Label ready · no quota spent

Portland, OR · debited from the balance

No desktop tier, no mobile compromise

The whole account, from the packing table.

Plan ladders tend to sort capability by where you are sitting as much as by what you pay — the real workflow on the desktop app, a viewer on the phone. There is no such split to price here. Quoting, buying, printing, the wallet, and Billy are the same product on a phone as on a laptop, on the smallest account there is.

Paste or snap an order — Billy pulls the buyer, the address, and the parcel and validates it.
USPS, UPS, FedEx, and DHL come back as four all-in prices on one screen, with no shipment counter beside them.
Buy from the prepaid balance on the spot; the debit is the quote you just read.
One-tap print to your phone's share sheet or a thermal printer over Wi-Fi.
Void from the same screen and watch the credit land back on the balance.
Billy is not the next tier up

Ask about a shipment without a seat or an upgrade.

Assistant features are exactly the kind of capability a plan ladder likes to keep one rung above wherever you are. Hold the mic, ask where a parcel is or what one cost, and Billy finds the shipment and reads it back — on a free wallet, on the busiest month, on the quietest one. Included on every plan. This is the real product, not a render.

goatlabels.io/dashboard/shipments — Billy
Billy reading a parcel's tracking history back over the purchased labels list

Listening

"Where is the Portland bundle?"

Out for delivery

Portland, OR · scanned this morning

Speaks plain English · remembers repeat buyers and saved box sizes · included on every plan, so nothing about it depends on how big you promised your month would be.

What is actually in the quote

Four carriers, honestly. Not a marketplace.

Here is the trade this page keeps naming, made concrete. We rate-shop USPS, UPS, FedEx, and DHL — four carriers that cover most small-parcel lanes including international, quoted as one all-in number each with duties inside. What we do not have is the long tail of regional couriers a broker marketplace reaches, and if one of those is load-bearing for you, that is a real reason to stay. Figures below are illustrative.

US → DE 2.6 lbs 12×8×4 in
Cheapest all-in
USPS

USPS

Priority Mail Intl

10–15 days

$7.40

$1.90 of duties and taxes prepaid inside the same number

all-in · no plan line attached

FedEx

FedEx

Intl Connect Plus

3–5 days

$8.90

$2.20 of duties and taxes prepaid inside the same number

all-in · no plan line attached

DHL

DHL

Express Worldwide

1–2 days

$9.80

$2.50 of duties and taxes prepaid inside the same number

all-in · no plan line attached

No subscription line on the statement Void → credit straight back to your wallet Multi-currency display
Public API v1 · not a developer tier

The integration layer is not the upsell.

On a metered platform the API is one of the levers the ladder is built from — deeper access, higher tier. Here it is the same REST and JSON on a free wallet as on Pro: one Bearer header, signed webhooks instead of polling, real idempotency keys, and calls that are never counted.

Rate-shop and buy in two calls, with no per-request pricing to model
Signed webhooks for tracking events instead of polling on a schedule
Real idempotency keys — a retried order never buys a second label
OpenAPI 3.1 spec, no SDK lock-in, unlimited calls on every plan including Free
Read the API docs Get a free API key $0 on every account
curl https://api.goatlabels.io/api/v1/shipments
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421

{
  "to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
  "parcel": { "weight": 2.6, "weight_unit": "lb" },
  "service": "fedex_intl_priority"
}
Two plans that decide price, not access

Nothing to size. Nothing to outgrow.

There is a paid plan, and it is worth being precise about what it does: Pro buys unlimited shipments and cheaper per-label pricing. It does not unlock a carrier, an integration, an assistant, or an API call, because none of those are gated in the first place. That is the difference from a tier ladder — the decision is about your volume this quarter, not about which capabilities you are willing to pay to switch on.

Pro

Most popular
$40 / month
Unlimited shipments — the cap disappears rather than moving up
Cheaper label pricing that scales down as volume grows
Billy AI on Telegram — draft a label without opening the dashboard
API access still free and unlimited, exactly as on Free

Volume pricing

illustrative
less volume more volume

more volume → lower per-label rates

Free

$0 / forever

Fund a balance, print what you ship, owe nothing in the month you ship nothing.

50 shipments a month with no monthly minimum to print
USPS, UPS, FedEx, and DHL rate-shopped on every parcel, from the first label
Every store connector, with orders syncing into one To Ship queue
Billy AI unlimited in the web app — paste, screenshot, or speak
The full REST API with unlimited calls, funded by card, Apple Pay, Google Pay, ACH, or crypto

Billy is not a tier reward

The assistant that turns a pasted order or a screenshot into a drafted, address-validated label runs unlimited in the web app on Free. Pro adds Billy on Telegram, which is a place to reach him, not permission to use him.

Web — every plan Telegram — Pro

The API is not a plan feature

GET /api/v1/shipments

200 OK · plan: free

Unlimited calls on Free — still unlimited on Pro.

Bring the rates you pay today

On Pro we will work with you to beat the label rates you are already getting from

EasyshipShippoShipStation
No contracts No shipment quota No seat arithmetic
USPS UPS FedEx DHL

Label prices are quoted live from USPS, UPS, FedEx, and DHL as one all-in number, and that exact amount leaves your prepaid balance. Easyship's own tiers, caps, and amounts are theirs and change — take every current figure from their pricing page, not from this one. Full pricing details

Whose months refuse to be forecast

A plan is a prediction. These sellers cannot make one.

The plan-sizing problem does not bite everyone equally. It bites hardest where volume is real but lumpy — which is most of small e-commerce, and all four of these shapes.

Sellers whose volume arrives overnight

Live commerce and viral drops

Peak-priced, trough-paid

A tier has to be sized for the busiest month and is paid for in every other one. When a video travels, the metered platform charges more at the exact moment the boxes pile up; a balance just gets spent faster.

0 quota to cross no overage state no mid-cycle upgrade
goatlabels.io/dashboard/shipments
GoatLabels shipments queue showing all-in carrier quotes with no shipment counter

Seasonal makers with dead months

Holiday-heavy, February-empty

Half the year at full volume and half at almost none is the worst possible fit for a monthly fee. Pay-per-label makes a quiet month cost exactly nothing rather than subsidising capacity nobody used.

Nothing shipped, nothing owed

The balance simply sits there, still yours

Sellers whose orders arrive as messages

No feed, no connector, no tier for it

still have the green one? shipping to Denver
Four quotes · label bought from the balance

Two-person operations

Where a helper is a hiring decision, not a pricing one

1

prepaid balance behind every channel, with no seat count deciding who may print

Where Easyship is still the better fit

An alternative page you can trust has to be able to lose the comparison. There are sellers for whom the metered plan is the right trade, because what the tiers buy is genuinely wide: Easyship brokers a courier marketplace that reaches far past the four carriers we quote, and it plugs into fulfillment infrastructure that a label tool has no opinion about. Concretely, stay if any of these describe you:

  • You ship internationally through couriers beyond USPS, UPS, FedEx, and DHL. Easyship's courier marketplace is genuinely broad, and we only rate-shop those four — that is the honest list.
  • You lean on Easyship's fulfillment-warehouse integrations as part of your operation. That is infrastructure, not label printing, and a label tool does not replace it.
  • Your volume is high, stable, and predictable enough that a sized plan genuinely fits it. The plan-sizing problem this page describes mostly bites sellers whose months vary.

International shipping on GoatLabels means customs done properly — declarations, HS codes you supply, and saved templates — which is covered on customs forms for small parcels.

Easyship alternative — FAQ

Does Easyship charge extra when I exceed my plan's shipment quota?
Structurally, yes: Easyship's tiers cap monthly shipments, and shipping past the cap is resolved either by per-shipment charges or by upgrading to the next tier. The current caps and amounts move, so check Easyship's own pricing page for today's numbers — the mechanism is the part that stays constant.
Do I need carrier accounts on Easyship or GoatLabels?
No on both sides — each platform quotes pre-negotiated rates without you opening anything with a carrier, and Easyship additionally lets you link accounts you already hold. If the own-account-versus-platform-rates question is the one you are actually deciding, that argument lives on our EasyPost carrier-accounts page.
What does GoatLabels cost in a month I ship nothing?
Nothing. There is no plan, so there is no bill for a quiet month — the wallet balance just sits there, still yours, until the next label. Full details are on the pricing page.
Can I keep Easyship's international courier network if I switch?
No, and this is the trade to weigh honestly. GoatLabels rate-shops USPS, UPS, FedEx, and DHL — four carriers that cover most small-parcel lanes, including international, but not the long tail of regional couriers Easyship brokers. If a specific courier on that long tail is load-bearing for your business, stay.
How do I fund postage without a subscription?
You top up a prepaid wallet — by card, Apple Pay, Google Pay, ACH bank transfer, or crypto — and each label is paid from that balance at its all-in quoted price. The wallet only moves when you buy a label, which is the entire billing model.

Related reading: how Easyship pricing actually works, the Easyship migration sequence, and the carrier-accounts question.

Real sellers, real words

Sellers who stopped forecasting their own months.

A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
E

Early customer · TikTok

TikTok Shop seller

TikTok Shop
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
E

Early customer · Etsy

Etsy maker

Etsy
The API is what every shipping API pretends to be. Idempotency that actually works.
S

Sasha R.

Staff engineer, marketplace

API user
One label is the whole trial.

Stop sizing a plan.
Start funding labels.

Top up a wallet with card, Apple Pay, Google Pay, ACH, or crypto, quote your next real parcel against four carriers, and see what shipping costs when nothing else is on the bill.

Sign up in seconds. No card required. No monthly minimum.