Does EasyPost have an equivalent?

Not in the same shape. EasyPost is an API-first platform, so the comparable capability is automation you build: your own parsing, your own carrier selection logic, your own interface for whoever is entering orders. That is genuinely more controllable, and it is also engineering time you have to fund and maintain.

Is the AI assistant an extra charge?

No. Billy runs unlimited in the web app on every plan, including Free. Pro adds Billy on Telegram, so you can draft a label without opening the dashboard, but the assistant itself is not a metered add-on and there is no per-draft cost.

Do I still get a real API?

Yes, and it is free and unlimited. REST and JSON with one Bearer header, idempotency keys, signed webhooks, and an OpenAPI 3.1 spec. Everything Billy drafts becomes a normal shipment object your code can read and act on, so the two layers never diverge.

Does Billy buy labels without me?

No. It produces a draft — addresses, parcel, carrier, service, and the all-in rate — and waits for you to confirm. Purchases debit a prepaid wallet, so the balance is also a hard ceiling on what any single session can spend.

Which carriers does it choose between?

USPS, UPS, FedEx, and DHL, quoted live as all-in prices. Billy preselects the cheapest option that still fits the shipment, and every other quote stays visible so you can override the choice on the spot.

Can I use Billy and my own integration together?

That is the normal setup. Structured orders flow through the connectors or the API, and the ones that never became structured data get drafted by Billy — both paths create the same shipments, spend the same prepaid balance, and fire the same signed webhooks.

Automation you don't have to write.

An EasyPost alternative where AI handles the busywork

Billy drafts it. You confirm it.

GoatLabels adds Billy AI on every plan — paste order details, get a drafted label with the cheapest of four carriers preselected — automation EasyPost only offers as code you write yourself.

Create your account Log in

Four carriers, preselected for you

Billy rate-shops USPS, UPS, FedEx, and DHL and puts the cheapest workable option in front of you.

all quoted

Four quotes One all-in price each.

Cheapest first You can still override.

Same via API Dashboard or endpoint.

One prepaid wallet, under the AI and the API

Whatever drafts the label, the same balance buys it — funded by card, Apple Pay, Google Pay, ACH, or crypto.

Prepaid Spent label by label.

Billy included On every plan, unlimited.

Voids credited Back to the balance.

Side by side

Automation you configure versus automation EasyPost expects you to build.

EasyPost gives engineers excellent primitives and assumes the automation is code you write. That is the right trade when you have a team and a spec. It is the wrong one when the automation you need is 'read this order and draft the label', and nobody has a sprint free.

	GoatLabels	EasyPost
Turning order text into a label	Paste it, dictate it, or drop a screenshot — Billy drafts the whole label for you to confirm.	Parse it yourself, then call the API with structured fields.
Choosing a carrier	Billy rate-shops four carriers and preselects the cheapest workable option; you can override it.	Your own selection logic over the rates response.
Who can automate	Anyone who can type or talk. Billy runs in the dashboard on every plan.	Whoever writes the integration.
Cost of the AI layer	Included, unlimited, on Free and Pro alike — not a metered add-on.	Not an equivalent feature; the comparable capability is engineering time you fund.
Underlying API	REST + JSON, Bearer auth, idempotency keys, signed webhooks, free and unlimited.	Mature, well-documented API with a large SDK ecosystem — their core strength.
Carrier coverage	USPS, UPS, FedEx, and DHL, rate-shopped on every parcel.	A broader carrier network, including carriers we do not quote.

EasyPost is a trademark of its owner and is not affiliated with GoatLabels. Their plans, fees, and carrier list change — compare against their current pricing page before you decide.

Three reasons teams add an AI layer instead of a sprint.

The parser you never have to write

Order text arrives in whatever shape a human typed it. Writing something to reliably pull a name, a street, a city, a postcode, and a parcel weight out of that is a project with a long tail of edge cases. Billy does it, hands back a draft, and a person confirms — which is the correct amount of trust for this job.

Automation on day one, not next quarter

An API-first platform is only as automated as the code around it. Billy is working the moment you log in, on every plan, so the team gets the benefit before an integration exists — and keeps it for the orders the integration never covers.

It sits on the same API you get free

This is not an AI product bolted to a different system. Billy creates the same shipment objects your integration reads, spends the same prepaid balance, and fires the same signed webhooks. The AI layer and the code layer are two ways into one platform.

When EasyPost is the right choice

Every order already arrives as clean structured data and your selection logic is exactly what you want — an assistant adds nothing.
You need a carrier outside USPS, UPS, FedEx, and DHL, where EasyPost's network is genuinely broader.
Your compliance posture rules out an AI drafting step in the shipping path.
You have engineering capacity and prefer automation you fully specify and own end to end.

Automation without a sprint

Order in, label out. Nobody writes the middle.

The pipeline is the same one an integration would run — an order arrives, four carriers are quoted, a label is bought against a prepaid wallet — except the first step accepts input that no API has a field for. Paste the message, drop the screenshot, or say the address out loud, and Billy fills in the addresses and package details, rate-shops USPS, UPS, FedEx, and DHL, and hands back a draft with the cheapest workable option preselected. You confirm, the wallet is debited, and the label prints. Store connectors and the REST API feed the same queue, so the automated path and the assisted path produce identical shipments and identical webhooks — which means adding Billy does not fork your data model.

Any order shape in

Store sync, API, DM, or screenshot

maya_boutique

Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701

Shopify

Synced into To Ship

TikTok Shop

Synced into To Ship

DM screenshot

Order: #1847
Customer: Jordan Lee
Items: 1x Hoodie (L)
Address: Brooklyn, NY

Drop the screenshot or paste the DM

Connectors, REST API, DMs, and screenshots — one queue, and Billy reads all of them.

2 Billy AI

The automation EasyPost expects you to code.

Reads a DM, comment thread, voice note, or screenshot
Fills the addresses and the package details
Rate-shops USPS, UPS, FedEx, and DHL at the all-in price
Hands the drafted label back for you to confirm

Drafted. Checked. Yours to confirm.

Clean label out

Bought from the wallet

Paid from your prepaid balance

Card, Apple Pay, Google Pay, ACH, or crypto

$12.47

Label purchased

USPS Priority Mail — all-in rate

$12.47

Billy is included on every plan. Signed webhooks push tracking back to the store and to your stack.

The orders your integration will never see.

Connectors for the storefronts, AI for everything else.

Shopify, Etsy, WooCommerce, and TikTok Shop sync into To Ship and push tracking back when you print, and your API integration feeds the same queue. Everything outside those channels — the DM, the phone order, the screenshot a wholesale buyer sent — becomes a drafted label through Billy instead of becoming a connector nobody has time to build.

Via AI tiles: an order that never became a record still becomes a label.

maya_boutique

Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701

Label ready

$12.47

13 connected today 2 via AI 8 coming soon

Connect a store Or use the API

Connected today 13 storefronts sync to To Ship

Shopify

Etsy

WooCommerce

TikTok Shop

Amazon

eBay

Squarespace

Wix

Walmart

Square

BigCommerce

Magento

Temu

Via AI

Instagram AI

Facebook AI

DM and screenshot parsing — the AI builds the label.

Coming soon

Shopify Plus Soon

Zapier Soon

NetSuite Soon

Ecwid Soon

Shein Soon

ChannelAdvisor Soon

SkuVault Soon

Zoho Inventory Soon

An AI layer on top. The same free API underneath.

Automation without writing the automation.
On the API you already wanted.

The honest framing is that Billy does not replace an integration — it covers the work before and around one. Structured orders still flow through connectors and REST calls; unstructured ones get drafted instead of retyped, and both end up as the same shipment against the same prepaid balance.

One prepaid wallet,
five ways to fund it

Card, Apple Pay, Google Pay, ACH bank transfer, and crypto all top up the same balance, and Billy's drafts buy from it exactly as your API calls do. Nothing about the assistant creates a second billing path, and voids credit the same wallet.

Wallet balance

$1,247.36 USD

AI drafting for orders
that are not JSON

A DM, a comment thread, a voice note, a screenshot — Billy reads any of them and drafts the whole label, with the cheapest of four carriers preselected. It runs unlimited in the web app on every plan, including Free, and Pro adds it on Telegram.

Billy LIVE

Where's the package to Maya?

It's in transit via UPS. Expected Friday, Aug 7.

1Z8923A6B05G4123456

In transit

Austin, TX → Dallas, TX

Ask Billy anything...

No per-shipment
platform fee

The assistant is not a metered add-on and neither is the API — there is no per-shipment platform fee on any plan. Free covers 50 shipments a month with Billy and the full REST API unlimited underneath it; Pro is a flat monthly fee for unlimited shipments, cheaper label pricing, and Billy on Telegram.

Shipment summary

UPS Ground $12.49

Insurance $0.75

Fuel surcharge $0.32

Total $13.56

USPS, UPS, FedEx, and DHL
in one quote

USPS, UPS, FedEx, and DHL quoted live as all-in prices, with the cheapest workable option preselected on every draft and every option still visible so a person can override it. The number shown is the exact amount that leaves your balance.

Compare rates

UPS $12.48

FedEx $13.22

DHL $14.10

USPS $11.79

Duties & taxes paid

A REST API that costs
nothing per call

REST and JSON, one Bearer header, idempotency keys so a retried request never buys two labels, and signed webhooks for tracking and label events instead of polling. Everything Billy drafts is a normal shipment object your code can read, void, or act on.

POST /v1/shipments

{

"to" : { "name" : "Maya" },

"from" : { "name" : "Alex" },

"service" : "ups_ground" ,

"label_format" : "pdf"

}

Webhook delivered

GoatLabels mobile shipments queue with all-in carrier prices

Billy drafting a label from a pasted DM on mobile

Label ready

CL-1038 · Brooklyn, NY

The busywork nobody budgeted for

Retyping an address is not an integration.

When an order arrives as a message, someone becomes the parser — reading a DM on a phone and retyping it into a form on a laptop they are not sitting at. Billy takes the message itself, on the device already in their hand, and gives back a label to confirm.

Paste the DM, snap the thread, or drop the screenshot — Billy pulls the name, the address, and the parcel out of it.

No import mapping and no CSV step: the message is the order record.

USPS, UPS, FedEx, and DHL come back as four all-in prices with the cheapest workable one preselected.

Buy from the prepaid balance and one-tap print to a share sheet or a thermal printer over Wi-Fi.

Hold the mic at the packing table and say the address — Billy drafts it and reads the rate back.

The interface an API doesn't have

Talk to Billy, not to a parsing script.

Speaking is the fastest input at a packing bench and the one no shipping API accepts. Hold the mic, say who the parcel is going to, and Billy looks up the buyer, rate-shops four carriers, and queues the label against your prepaid balance — then answers questions about it afterwards. This is the real product, not a render.

Billy reading back a parcel's tracking history over the purchased labels list

Listening

"Where's Maya's package?"

Out for delivery

CL-1039 · Austin, TX · by 6 PM

Plain English in — names, addresses, weights, carriers, services · nothing to import and nothing to map · reads the all-in rate back before a cent leaves the wallet · phone, browser, or Telegram.

All-in quotes

The preselected quote is the debit.

Three carriers on the same parcel, each an all-in number that is the exact amount leaving your prepaid balance. Billy picks the cheapest one that still works and shows you the rest, so an assisted choice is an informed one rather than a black box.

US → DE 2.6 lbs 12×8×4 in

USPS

Priority Mail Intl

10–15 days

$18.30

$10.00 of taxes & duties included

all-in · no surprises

Best balance

FedEx

Intl Connect Plus

3–5 days

$22.80

$11.00 of taxes & duties included

all-in · no surprises

DHL

Express Worldwide

1–2 days

$26.20

$12.20 of taxes & duties included

all-in · no surprises

No carrier invoice the day after Void → credit back to the wallet you funded Multi-currency display

Public API v1

AI on top of a real REST API.

REST, JSON, one Bearer header. The assistant is a layer, not a substitute — every label Billy drafts is a normal shipment object with idempotency, signed webhooks, and an OpenAPI 3.1 spec behind it, so your engineers keep the control they would have had anyway.

Create, rate-shop, and buy — the same three calls you already write

Signed webhooks for tracking and label events instead of polling

Real idempotency keys — a retried request never buys two labels

OpenAPI 3.1 spec, no SDK lock-in, unlimited calls on every plan

Read the API docs Get an API key $0 on every plan

curl https://api.goatlabels.io/api/v1/shipments

201 Created · 187ms

request response

POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421

{
  "to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
  "parcel": { "weight": 1.2, "weight_unit": "kg" },
  "service": "fedex_intl_priority"
}

← 201 Created // buy it with POST /api/v1/shipments/{id}/purchase
{
  "id": "shp_44819",
  "status": "draft",
  "amount": { "subtotal": 72.25, "duty_and_tax": 14.20, "total": 86.45 }
}

Billy is not a paid tier

No plan to clear first.

Free covers 50 shipments a month with the public API, the store connectors, and Billy all unlimited underneath it — we make a little on each label instead. Pro is a flat monthly fee for unlimited shipments, cheaper label pricing, and Billy on Telegram. The assistant is not metered per draft on either plan.

Pro

Free

$0 / forever

The assistant and the API, both unlimited, before you pay anything.

50 shipments a month, no per-shipment platform fee

Billy AI in the web app, unlimited — paste, screenshot, or speak

USPS, UPS, FedEx, and DHL rate-shopped on every parcel

The full REST API with unlimited calls and signed webhooks

Shopify, Etsy, WooCommerce, and TikTok Shop sync included

Start free

Billy is not a paid tier

The assistant that reads a DM, a screenshot, or a voice note into a drafted label runs unlimited in the web app on Free. Pro adds Billy on Telegram.

Web — every plan Telegram — Pro

API free on every plan

GET /api/v1/shipments

200 OK · plan: free

Unlimited calls on Free — still unlimited on Pro.

Bring the invoice you pay today

On Pro we will work with you to beat the label rates you are already getting from

ShippoPirateShipShipStation

No contracts No per-shipment platform fee Start in seconds

Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one all-in number — the same number that leaves your wallet, whether Billy drafted the label or your code did. EasyPost's plans move, so compare against their current pricing page rather than a figure on ours. Full pricing details

Who gets the most from an assistant

Not every EasyPost user needs an AI layer.

If every order is already clean structured data, code is the better automation. These are the teams whose orders are not, and who do not have an engineer free to make them so.

Drop-driven sellers under time pressure

TikTok Shop & live commerce

Prepaid

During a launch the bottleneck is data entry, not carriers. Drafting from pasted order text with the cheapest of four carriers preselected takes the slowest step out of the night.

4 carriers per quote no per-shipment fee bulk print

GoatLabels shipments queue with purchased labels

Shops selling on and off platform

Etsy & independent creators

Connected stores flow through connectors; the market stall order and the wholesale email get drafted by Billy into the same queue, without a channel-specific import path.

One queue, connector or not

Order #1024 · pasted from a comment thread

Sellers living in the DMs

The orders that never became JSON

got the dress! can you ship to Austin?

Label drafted · CL-1024

Devs who want both layers

REST and the UI, one balance

wallet behind the API and the dashboard

Real sellers, real words

Sellers who stopped being the parser between a DM and a label.

A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.

Early customer · TikTok

TikTok Shop seller

TikTok Shop

I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.

Early customer · Etsy

Etsy maker

Etsy

The API is what every shipping API pretends to be. Idempotency that actually works.

Sasha R.

Staff engineer, marketplace

API user

EasyPost alternative with an AI assistant — FAQ

What does Billy AI actually do?: It turns unstructured order information into a drafted label. Paste the order text, drop a screenshot, or speak the address, and Billy fills in the addresses and package details, rate-shops USPS, UPS, FedEx, and DHL, and preselects the cheapest workable option. You confirm before anything is bought — the assistant drafts, it does not spend on its own.
Does EasyPost have an equivalent?: Not in the same shape. EasyPost is an API-first platform, so the comparable capability is automation you build: your own parsing, your own carrier selection logic, your own interface for whoever is entering orders. That is genuinely more controllable, and it is also engineering time you have to fund and maintain.
Is the AI assistant an extra charge?: No. Billy runs unlimited in the web app on every plan, including Free. Pro adds Billy on Telegram, so you can draft a label without opening the dashboard, but the assistant itself is not a metered add-on and there is no per-draft cost.
Do I still get a real API?: Yes, and it is free and unlimited. REST and JSON with one Bearer header, idempotency keys, signed webhooks, and an OpenAPI 3.1 spec. Everything Billy drafts becomes a normal shipment object your code can read and act on, so the two layers never diverge.
Does Billy buy labels without me?: No. It produces a draft — addresses, parcel, carrier, service, and the all-in rate — and waits for you to confirm. Purchases debit a prepaid wallet, so the balance is also a hard ceiling on what any single session can spend.
Which carriers does it choose between?: USPS, UPS, FedEx, and DHL, quoted live as all-in prices. Billy preselects the cheapest option that still fits the shipment, and every other quote stays visible so you can override the choice on the spot.
Can I use Billy and my own integration together?: That is the normal setup. Structured orders flow through the connectors or the API, and the ones that never became structured data get drafted by Billy — both paths create the same shipments, spend the same prepaid balance, and fire the same signed webhooks.

Still comparing? GoatLabels vs EasyPost covers who owns the carrier account, EasyPost pricing explained walks the fee math, and migrating an integration off EasyPost maps the endpoints one by one.

Paste one real order before you decide.

Keep the API. Skip the parser.
Let Billy draft the label.

Fund a wallet with card, Apple Pay, Google Pay, ACH, or crypto, paste in the next order that arrives as a message, and compare the drafted label and its all-in rate against what you were about to build.

Create your account Talk to us

An EasyPost alternative where AI handles the busywork

Four carriers, preselected for you

One prepaid wallet, under the AI and the API

Automation you configure versus automation EasyPost expects you to build.

Three reasons teams add an AI layer instead of a sprint.

The parser you never have to write

Automation on day one, not next quarter

It sits on the same API you get free

When EasyPost is the right choice

Order in, label out. Nobody writes the middle.

The automation EasyPost expects you to code.

Connectors for the storefronts, AI for everything else.

Automation without writing the automation. On the API you already wanted.

One prepaid wallet, five ways to fund it

AI drafting for orders that are not JSON

No per-shipment platform fee

USPS, UPS, FedEx, and DHL in one quote

A REST API that costs nothing per call

Retyping an address is not an integration.

Talk to Billy, not to a parsing script.

The preselected quote is the debit.

USPS

FedEx

DHL

AI on top of a real REST API.

No plan to clear first.

Pro

Free

Billy is not a paid tier

API free on every plan

Bring the invoice you pay today

Not every EasyPost user needs an AI layer.

Drop-driven sellers under time pressure

Shops selling on and off platform

Sellers living in the DMs

Devs who want both layers

Sellers who stopped being the parser between a DM and a label.

EasyPost alternative with an AI assistant — FAQ

Keep the API. Skip the parser. Let Billy draft the label.

Automation without writing the automation.
On the API you already wanted.

One prepaid wallet,
five ways to fund it

AI drafting for orders
that are not JSON

No per-shipment
platform fee

USPS, UPS, FedEx, and DHL
in one quote

A REST API that costs
nothing per call

Keep the API. Skip the parser.
Let Billy draft the label.