USPS
Ground Advantage
2 to 5 days$11.40
all-in · no surprises
Browser-based. Fee-free. Four carriers.
Ship like it's this decade.
A modern Stamps.com alternative for small businesses
Ship like it's this decade.
GoatLabels replaces Stamps.com's dated fee-first model with a browser-based platform: USPS, UPS and FedEx rate-shopped on every domestic parcel with DHL on international lanes, a prepaid wallet, and no subscription for up to 50 shipments a month.
Four carriers, one shipping desk
USPS, UPS and FedEx rate-shopped on every domestic parcel, DHL on international lanes, in the browser on every machine your business already owns.
DHL: international
Live quotes
One all-in price each.
Quote = debit
No later invoice.
Free API
Unlimited on every plan.
One wallet, zero subscriptions
Card, Apple Pay, Google Pay, ACH, or crypto — one prepaid balance behind the whole team.
Prepaid
One ledger to reconcile.
No seat fees
The whole team ships.
Accepted voids credited
Back to the balance.
Side by side
How does GoatLabels differ from Stamps.com for a small business?
Both will put a label on a box. The differences that matter to a business are structural: where the software runs, how the billing works, how many carriers compete for each parcel, and what happens when a second person needs to ship.
| GoatLabels | Stamps.com | |
|---|---|---|
| Where it runs | The browser, on any machine or phone in the shop. Nothing to install, license, or update. | A web app and PC software, with mobile and desktop app access listed on every plan. |
| The billing model | A prepaid wallet spent label by label. No subscription on Free, no charge in a month you don't ship. | A monthly subscription billed on the calendar. Current plan prices are in the dated facts below. |
| Carriers on one quote | USPS, UPS and FedEx rate-shopped side by side, each as one all-in price; DHL on international lanes. | UPS, USPS, FedEx and DHL Express with a rate comparison tool, and international carriers from the Professional plan up. |
| More people shipping | No seat licences and no per-user pricing — the whole team works from one wallet. | Plan-dependent: one user on Basic, three on Professional, with more users available to buy. |
| Automation | A full REST API with unlimited calls on every plan, plus signed webhooks — same wallet as the dashboard. | A REST API (SERA) for developers, acting on a signed-in Stamps.com account. |
| Refunds on voided labels | After the carrier accepts the void, the all-in amount posts back to your prepaid wallet as spendable balance. | An electronic refund request per unused label; approved refunds return to the Stamps.com balance. |
Stamps.com is a trademark of its owner and is not affiliated with GoatLabels. Their software, plans, and carrier list change — compare against their current pages before you decide.
Why do small businesses move off Stamps.com?
Your shipping desk shouldn't be a desktop
A modern small business ships from the back room, the warehouse floor, and someone's kitchen on a Saturday. A browser-based platform means every machine and phone in the company is already the shipping station — no licences, no installs, no one PC everyone queues behind.
Billing friction is a real operating cost
A subscription is one more recurring line to reconcile, one more card-on-file to babysit, one more cancellation call if you ever change tools. A prepaid wallet is a single ledger: money in, labels out, accepted voids credited back. Your bookkeeper will notice the difference before you do.
Growing shouldn't mean re-platforming
The tool that fits at fifty parcels a month should still fit at five hundred. Four carriers, bulk printing, store connectors, and an unlimited free API are all present from day one — volume changes your label price, never your platform.
And when Stamps.com is the right choice
- Your office mails envelopes and flats more than parcels — printed sheet postage remains Stamps.com's original strength and is not something we offer.
- You run a certified desktop workflow you are audited against, and changing it costs more than the fee saves.
- You need a carrier or mail class outside USPS, UPS, FedEx, and DHL — that is the honest list of what GoatLabels rate-shops.
What Stamps.com's own pages say, checked 2026-10-23
- Stamps.com lists Basic at $14.99 a month for individuals and small offices, with 1 user and up to 25 stamps and 10 shipping labels a month; Professional at $29.99 a month for busy offices, with 3 users and unlimited stamps and labels; and Multi-Location from $49.99 a month for organizations with multiple locations, with unlimited stamps and labels, 10 users per location and 2 locations included. (Stamps.com pricing)
- Stamps.com does not charge the subscription during its 30-day trial; after it, the subscription bills monthly from the original sign-up date unless you cancel first, and postage, carrier services and add-ons such as insurance are charged on top of it. (Stamps.com pricing)
- Postage comes out of a prepaid account balance, topped up by at least $10 at a time or by an auto-fund setting that buys more when the balance falls to a level you choose. (Stamps.com Help: Fund Your Account Balance)
- Stamps.com says it supports UPS, USPS, FedEx and DHL Express, with international carriers listed from the Professional plan up. (Stamps.com pricing)
- Its SERA REST API signs in with OAuth 2.0, accepts an Idempotency-Key header on POST calls, publishes an OpenAPI specification and offers a staging environment with no service or transaction fees. (Stamps.com/Endicia REST API (SERA) reference)
- An unused label with tracking is refunded through an electronic request, due within 28 days of printing for USPS and 30 days for UPS and DHL, and approved refunds return to the Stamps.com account balance within 21 days. (Stamps.com Help: Request a Label Refund)
- Refund Assist, a setting you switch on, files refund requests for USPS labels not scanned within 21 days of printing and credits part of the approved refund to the account balance. (Stamps.com Help: Refund Assist)
- You can cancel by phone with the Customer Care Center, Monday to Friday 6am to 6pm Pacific Time, or online under My Account, Manage Account, Account Settings, Change/Cancel Plan, then the close-account link. (Stamps.com: How to Cancel Your Account)
- Stamps.com bills at the end of each billing cycle, so closing the account after the trial can still bring one more service fee plus any applicable taxes. (Stamps.com: How to Cancel Your Account)
- After you close the account, the remaining postage balance is refunded within 4 to 8 weeks except promotional postage, and the subscription runs to the end of the current cycle with no refund for unused time. (Stamps.com Help: Close Your Account)
Checked on from Stamps.com's own pages. Plans, fees and policies change, so confirm on the vendor's current page before you decide. Stamps.com is a trademark of its owner and is not affiliated with GoatLabels.
A business's order flow
Every order source, one shipping pipeline.
Storefront orders sync in through connectors; custom systems talk to the REST API; the wholesale inquiry that arrived by email gets pasted into Billy, who drafts the label and validates the address. Every domestic parcel is quoted against USPS, UPS and FedEx at once (DHL on international lanes), the winning all-in price debits the company's prepaid wallet (funded by card, Apple Pay, Google Pay, ACH, or crypto), and signed webhooks push tracking wherever your systems need it. No desktop software mediates any of it.
1
Any order shape in
Store sync, API, email, or DM
maya_boutique
Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701
Shopify
Synced into To Ship
Etsy
Synced into To Ship
Order screenshot
- Order
- #1847
- Customer
- Jordan Lee
- Items
- 1x Hoodie (L)
- Address
- Brooklyn, NY
Drop the screenshot or paste the order
Connectors, REST API, pasted emails, and screenshots — one queue the whole team works from.
2
Billy AI
Billy AI
Data entry, retired.
- Reads a pasted email, an order screenshot, or a spoken address
- Fills the addresses and the package details
- Validates the address — the most expensive mistake in shipping
- Rate-shops USPS, UPS and FedEx (DHL on international lanes) and hands back a draft to confirm
Drafted. Checked. Yours to confirm.
3
Clean label out
Bought from the company wallet
Paid from the prepaid balance
Card, Apple Pay, Google Pay, ACH, or crypto
$12.47
Label purchased
USPS Priority Mail — all-in rate
$12.47
One ledger: money in, labels out, accepted voids credited back. Signed webhooks carry tracking to your store and your stack.
Every channel the business sells on.
Connectors for the storefronts, AI for everything else.
Shopify, Etsy, WooCommerce, eBay and Wix sync into To Ship and get tracking pushed back when you print. The wholesale order that arrived as an email, the phone order scribbled on paper, the Instagram DM: paste or screenshot any of them and Billy builds the label with nothing to connect.
Shopify
Etsy
WooCommerce
eBay
Wix
The SMB shipping stack, complete.
Everything a shipping department needs.
Everything a shipping department needs.
Without the department overhead.
Four carriers, bulk printing, store sync, an unlimited API, and an AI assistant on data entry — priced so the only recurring number in your books is the labels themselves.
One company wallet,
five ways to fund it
Card, Apple Pay, Google Pay, ACH bank transfer, and crypto all top up the same balance — ACH for the bookkeeper, Apple Pay for the Saturday top-up. Accepted voids credit back, so the ledger stays one line per label.
Wallet balance
$1,247.36
USD
AI
AI on the
data entry
Billy reads pasted emails, order screenshots, and spoken addresses into drafted, address-validated labels. The half-hour a day someone spent retyping orders is the quietest saving on this page.
Billy
LIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...
No subscription,
no seat licences
The business pays for labels, not for access and not per user. A quiet month on Free bills nothing; a month past 50 shipments needs Pro's flat $40 plan with unlimited shipments, which you move to from volume rather than start behind.
Shipment summary
UPS Ground
$12.49
Insurance
$0.75
Fuel surcharge
$0.32
Total
$13.56
USPS, UPS and FedEx
competing on every domestic parcel
All-in quotes side by side on every order (USPS, UPS and FedEx domestic, DHL on international lanes), and the number you pick is the exact amount that leaves the balance: no fuel surcharge line, no day-after adjustment invoice to reconcile. Bulk days batch-quote and batch-print the same way.
Compare rates
UPS
$12.48
FedEx
$13.22
DHL
$14.10
USPS
$11.79
Duties inside the quote where DDP applies
An unlimited API
for whatever's custom
REST and JSON, one Bearer header, idempotency keys so a retry cannot double-buy a label, signed webhooks for tracking and label events. Unlimited calls on every plan, drawing on the same wallet as the dashboard.
POST /v1/shipments
{
"to": { "name": "Maya" },
"from": { "name": "Alex" },
"service": "ups_ground",
"label_format": "pdf"
}
Webhook delivered
Label ready
CL-1038 · Brooklyn, NY
The back room is the shipping office
Every phone in the shop is a shipping station.
Legacy postage software chained shipping to one licensed PC. Here the queue, the quotes, and the buy button run in any browser, so whoever is closest to the packing bench ships the parcel, from the device already in their pocket.
Paste the email, snap the order sheet, or drop the screenshot — Billy pulls the name, the address, and the parcel out of it.
No install, no licence count, no one machine everyone queues behind.
USPS, UPS and FedEx come back as all-in prices on one screen, DHL on international lanes.
Buy from the company balance and one-tap print to a share sheet or a thermal printer over Wi-Fi.
Hands full at the bench? Hold the mic and say the address — Billy drafts it and reads the rate back.
The newest hire on the shipping desk
Talk to Billy like a coworker.
Hold the mic, say who the parcel is going to, and Billy looks up the customer, rate-shops USPS, UPS and FedEx (DHL on international lanes), and queues the label against the company balance, then answers for it afterwards when the customer emails asking where it is. This is the real product, not a render.
goatlabels.io/dashboard/shipments — Billy
Listening
"Where's Maya's package?"
Out for delivery
CL-1039 · Austin, TX · by 6 PM
Plain English in — names, addresses, weights, carriers, services · remembers customers and saved boxes · reads the all-in rate back before a cent leaves the wallet · phone, browser, or Telegram on Pro.
All-in quotes
The quote is the debit.
USPS, UPS and FedEx on the same domestic parcel, each an all-in number that is the exact amount leaving the company balance. A carrier re-weigh posts as its own line on that shipment, which is the difference between reconciling shipping in minutes and reconciling it in meetings.
CA → NY
2.6 lbs
12×8×4 in
Cheapest
UPS
Ground
1 to 5 days$9.85
all-in · no surprises
FedEx
Ground
1 to 5 days$11.20
all-in · no surprises
No carrier invoice the day after
Accepted void → credit back to the wallet you funded
Multi-currency display
Public API v1
The integration layer legacy postage never had.
Whatever is custom in your business — the ERP, the order sheet, the warehouse script — talks REST and JSON to the same wallet the dashboard uses. One Bearer header, real idempotency keys so a retried request cannot double-buy a label, and signed webhooks for tracking and label events instead of polling. Unlimited calls on every plan.
Create, rate-shop, and buy in three calls
Signed webhooks for tracking and label events instead of polling
Real idempotency keys — a retried request never buys two labels
OpenAPI 3.1 spec, no SDK lock-in, unlimited calls on every plan
Read the API docs
Get an API key
$0 on every plan
curl https://api.goatlabels.io/api/v1/shipments
201 Created · 187ms
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
Pricing a bookkeeper can love
Two plans. One clean ledger.
Free covers 50 shipments a month with the connectors, the API, and Billy all unlimited underneath it — the quoted label price is what you pay from a prepaid wallet. Pro is a flat monthly plan with unlimited shipments, the right call once volume passes 50 a month. Either way there are no seat licences and no modules, and on Free a month you did not ship costs nothing.
Pro
Most popular
$40
/ month
Unlimited shipments — no monthly cap
Unlimited address validation
Billy AI on Telegram 
— draft a label without opening the dashboard
— draft a label without opening the dashboard
API access still free and unlimited
Rate by plan
illustrative
Free
Pro
Pro: one flat monthly plan, unlimited shipments
Free
$0 / forever
A complete shipping desk with no subscription under it.
50 shipments a month, no monthly fee to print
USPS, UPS and FedEx on every domestic parcel; DHL on international lanes
The full REST API with unlimited calls and signed webhooks
Billy AI in the web app, unlimited — paste, screenshot, or speak
Store connectors included: Shopify, Etsy, WooCommerce, eBay and Wix
Billy is not a paid tier
The assistant that reads an email, a screenshot, or a voice note into a drafted label runs unlimited in the web app on Free. Pro adds Billy on Telegram.
Web, every plan
Telegram, Pro
Telegram, Pro
API free on every plan
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls on Free — still unlimited on Pro.
Bring the invoice you pay today
High-volume shippers can ask about custom pricing, which we review account by account. Compare it against what you pay on
Stamps.comShippoShipStation
No contracts
No seat licences
Free to sign up
Label prices are quoted live from USPS, UPS and FedEx on domestic parcels and DHL on international lanes as one all-in number — the same number that leaves the company wallet. Stamps.com's plans move, so compare against their current pricing page rather than a figure on ours. Full pricing details
The small businesses this fits
Different back rooms, same shipping desk.
From a two-person e-commerce brand to a warehouse with a wholesale side, the shape is the same: many order sources, one wallet, carriers competing on every parcel.
E-commerce brands
Multi-channel, drop-driven
Storefronts sync in, drops get pre-funded, and a hundred labels print in a batch without a card limit or a subscription tier standing in the way.
4
carriers in one account
no seat fees
bulk print
goatlabels.io/dashboard/shipments
Makers gone full-time
Etsy & independent brands
The hobby shop that became the job keeps its queue: Etsy syncs, the wholesale email gets pasted in, and past 50 shipments a month Pro's flat plan lifts the cap.
One queue, every channel
Order #1024 · pasted from a wholesale email
Businesses selling in the DMs
Social orders, real invoices
we'll take 12 units — ship to our Austin office?
Label drafted · CL-1024
Ops teams with custom systems
ERP and API, one balance
1
wallet behind the API, the dashboard, and the team
Real sellers, real words
Businesses that modernised their shipping desk.
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
TikTok Shop
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
Etsy
The API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
Small business Stamps.com questions
Updated
- What makes GoatLabels a modern replacement for Stamps.com?
- Three things: it runs entirely in the browser with nothing to install, it charges no subscription on Free (you fund a prepaid wallet and pay the all-in label price; past 50 shipments a month Pro is a flat $40), and it rate-shops USPS, UPS and FedEx on every domestic parcel as all-in prices, with DHL on international lanes. The workflow and the billing model are both built for how small businesses operate now.
- How does pricing compare for a small business?
- Stamps.com bills a monthly subscription regardless of volume; the plan prices we checked are in the dated facts on this page. GoatLabels Free bills nothing recurring for up to 50 shipments a month; past that, Pro is a flat $40 a month with unlimited shipments. On Free, a quiet month costs nothing.
- Can my whole team use it without per-seat fees?
- Yes. There are no seat licences — the business funds one wallet and everyone ships from it, from any browser or phone. Adding the new hire to shipping is handing them a login, not buying a licence.
- Does it integrate with our store and our systems?
- Store connectors, Shopify, Etsy, WooCommerce, eBay and Wix, sync into the To Ship queue and get tracking pushed back automatically. For everything custom there is a REST API with unlimited calls on every plan, JSON, Bearer auth, idempotency keys, signed webhooks, drawing on the same wallet as the dashboard.
- What about bulk shipping days?
- Quote and buy in batches, print to thermal printers over Wi-Fi, and pre-fund the wallet before a big day so a hundred labels never hit a card limit mid-run. Accepted voids credit back to the balance, so a mislabelled batch is an annoyance, not an accounting project.
- Do our rates change if we drop the subscription?
- Yes, because they come from a different source, so compare them on a real parcel. GoatLabels quotes live, all-in label prices on both plans, including Free, across USPS, UPS and FedEx (DHL on international lanes). High-volume shippers can ask about custom pricing, which we review account by account.
- How disruptive is the switch?
- Minimal by design. There is nothing to install, and Free has no monthly fee for up to 50 shipments a month, so you can run GoatLabels alongside Stamps.com for a billing cycle: connect the store, ship real orders, compare the totals, then cancel the subscription when the numbers settle it. Our Stamps.com cancellation guide covers that last step.
The general comparison lives at Stamps.com alternative with no monthly fee; the fee itself is broken down in Stamps.com's monthly fee, explained. Ready to move? Here is how to cancel cleanly, and how label pricing works once you have.
Pilot it beside your current setup.
Modern software. Four carriers.
Zero subscription.
Fund a company wallet with card, Apple Pay, Google Pay, ACH, or crypto, ship a day's real orders, and compare the all-in totals — and the reconciliation time — against what the subscription workflow costs you today.
No card required. No monthly fee on Free, up to 50 shipments a month.