USPS
Priority Mail Intl
10–15 days$18.30
$10.00 of taxes & duties included
all-in · no surprises
Browser-based. Fee-free. Four carriers.
Ship like it's this decade.
A modern Stamps.com alternative for small businesses
Ship like it's this decade.
GoatLabels replaces Stamps.com's dated fee-first model with a browser-based platform: four carriers rate-shopped per parcel, a prepaid wallet, and no subscription at any volume.
Four carriers, one shipping desk
USPS, UPS, FedEx, and DHL rate-shopped on every parcel — in the browser, on every machine your business already owns.
all quoted Four quotes One all-in price each.
Quote = debit No later invoice.
Free API Unlimited on every plan.
One wallet, zero subscriptions
Card, Apple Pay, Google Pay, ACH, or crypto — one prepaid balance behind the whole team.
Prepaid One ledger to reconcile.
No seat fees The whole team ships.
Voids credited Back to the balance.
Side by side
Where GoatLabels and Stamps.com part ways for an SMB.
Both will put a label on a box. The differences that matter to a business are structural: where the software runs, how the billing works, how many carriers compete for each parcel, and what happens when a second person needs to ship.
| GoatLabels | Stamps.com | |
|---|---|---|
| Where it runs | The browser, on any machine or phone in the shop. Nothing to install, license, or update. | Grew up as installed desktop software; web tools exist — check their site for what your plan includes. |
| The billing model | A prepaid wallet spent label by label. No subscription, no charge in a month you don't ship. | A monthly subscription billed on the calendar — their pricing page has the current figure. |
| Carriers on one quote | USPS, UPS, FedEx, and DHL rate-shopped side by side, each as one all-in price. | Historically USPS-centred, with UPS added — check their site for current coverage. |
| More people shipping | No seat licences and no per-user pricing — the whole team works from one wallet. | Plan-dependent — see their current plans for user limits. |
| Automation | A full REST API with unlimited calls on every plan, plus signed webhooks — same wallet as the dashboard. | Built primarily as end-user software. |
| Refunds on voided labels | The all-in amount is credited straight back to your wallet balance. | Postage refunds route through the carrier's process. |
Stamps.com is a trademark of its owner and is not affiliated with GoatLabels. Their software, plans, and carrier list change — compare against their current pages before you decide.
Three reasons small businesses modernise off Stamps.com.
Your shipping desk shouldn't be a desktop
A modern small business ships from the back room, the warehouse floor, and someone's kitchen on a Saturday. A browser-based platform means every machine and phone in the company is already the shipping station — no licences, no installs, no one PC everyone queues behind.
Billing friction is a real operating cost
A subscription is one more recurring line to reconcile, one more card-on-file to babysit, one more cancellation call if you ever change tools. A prepaid wallet is a single ledger: money in, labels out, voids credited back. Your bookkeeper will notice the difference before you do.
Growing shouldn't mean re-platforming
The tool that fits at fifty parcels a month should still fit at five hundred. Four carriers, bulk printing, store connectors, and an unlimited free API are all present from day one — volume changes your label price, never your platform.
And when Stamps.com is the right choice
- Your office mails envelopes and flats more than parcels — printed sheet postage remains Stamps.com's original strength and is not something we offer.
- You run a certified desktop workflow you are audited against, and changing it costs more than the fee saves.
- You need a carrier or mail class outside USPS, UPS, FedEx, and DHL — that is the honest list of what GoatLabels rate-shops.
A business's order flow
Every order source, one shipping pipeline.
Storefront orders sync in through connectors; custom systems talk to the REST API; the wholesale inquiry that arrived by email gets pasted into Billy, who drafts the label and validates the address. Every parcel is quoted against USPS, UPS, FedEx, and DHL at once, the winning all-in price debits the company's prepaid wallet — funded by card, Apple Pay, Google Pay, ACH, or crypto — and signed webhooks push tracking wherever your systems need it. No desktop software mediates any of it.
1
Any order shape in
Store sync, API, email, or DM
maya_boutique
Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701
Shopify
Synced into To Ship
TikTok Shop
Synced into To Ship
Order screenshot
- Order
- #1847
- Customer
- Jordan Lee
- Items
- 1x Hoodie (L)
- Address
- Brooklyn, NY
Drop the screenshot or paste the order
Connectors, REST API, pasted emails, and screenshots — one queue the whole team works from.
2 Billy AI
Data entry, retired.
- Reads a pasted email, an order screenshot, or a spoken address
- Fills the addresses and the package details
- Validates the address — the most expensive mistake in shipping
- Rate-shops all four carriers and hands back a draft to confirm
Drafted. Checked. Yours to confirm.
3
Clean label out
Bought from the company wallet
Paid from the prepaid balance
Card, Apple Pay, Google Pay, ACH, or crypto
$12.47
Label purchased
USPS Priority Mail — all-in rate
$12.47
One ledger: money in, labels out, voids credited back. Signed webhooks carry tracking to your store and your stack.
Every channel the business sells on.
Connectors for the storefronts, AI for everything else.
Shopify, Etsy, WooCommerce, and TikTok Shop sync into To Ship and get tracking pushed back when you print. The wholesale order that arrived as an email, the phone order scribbled on paper, the Instagram DM — paste or screenshot any of them and Billy builds the label with nothing to connect.
Via AI tiles: an order that never became a record still becomes a label.
13 connected today 2 via AI 8 coming soon
Connected today 13 storefronts sync to To Ship
Shopify 
Etsy 
WooCommerce 
TikTok Shop 
Amazon 
eBay 
Squarespace 
Wix 
Walmart 
Square 
BigCommerce 
Magento 
Temu Coming soon Shopify Plus Soon 
Zapier Soon 
NetSuite Soon 
Ecwid Soon 
Shein Soon 
ChannelAdvisor Soon 
SkuVault Soon 
Zoho Inventory Soon
Shopify Plus Soon Zapier Soon NetSuite Soon Ecwid Soon Shein Soon ChannelAdvisor Soon SkuVault Soon Zoho Inventory Soon The SMB shipping stack, complete. Everything a shipping department needs.
Everything a shipping department needs.
Without the department overhead.
Four carriers, bulk printing, store sync, an unlimited API, and an AI assistant on data entry — priced so the only recurring number in your books is the labels themselves.
One company wallet,
five ways to fund it
Card, Apple Pay, Google Pay, ACH bank transfer, and crypto all top up the same balance — ACH for the bookkeeper, Apple Pay for the Saturday top-up. Voids credit straight back, so the ledger stays one line per label.
Wallet balance
$1,247.36 USD
AI
AI on the
data entry
Billy reads pasted emails, order screenshots, and spoken addresses into drafted, address-validated labels. The half-hour a day someone spent retyping orders is the quietest saving on this page.
Billy
LIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...
No subscription,
no seat licences
The business pays for labels, not for access and not per user. A quiet month bills nothing; a busy one can justify Pro's flat plan and cheaper per-label pricing — a choice you make from volume, not a gate you start behind.
Shipment summary
UPS Ground $12.49
Insurance $0.75
Fuel surcharge $0.32
Total $13.56
USPS, UPS, FedEx, and DHL
competing on every parcel
Four all-in quotes side by side on every order, and the number you pick is the exact amount that leaves the balance — no fuel surcharge line, no day-after adjustment invoice to reconcile. Bulk days batch-quote and batch-print the same way.
Compare rates
UPS $12.48 FedEx $13.22 DHL $14.10 USPS $11.79
Duties & taxes paid
An unlimited API
for whatever's custom
REST and JSON, one Bearer header, idempotency keys so a retry cannot double-buy a label, signed webhooks for tracking and label events. Unlimited calls on every plan, drawing on the same wallet as the dashboard.
POST /v1/shipments
{
"to" : { "name" : "Maya" },
"from" : { "name" : "Alex" },
"service" : "ups_ground" ,
"label_format" : "pdf"
}
Webhook delivered
Label ready
CL-1038 · Brooklyn, NY
The back room is the shipping office
Every phone in the shop is a shipping station.
Legacy postage software chained shipping to one licensed PC. Here the queue, the four quotes, and the buy button run in any browser — so whoever is closest to the packing bench ships the parcel, from the device already in their pocket.
Paste the email, snap the order sheet, or drop the screenshot — Billy pulls the name, the address, and the parcel out of it.
No install, no licence count, no one machine everyone queues behind.
USPS, UPS, FedEx, and DHL come back as four all-in prices on one screen.
Buy from the company balance and one-tap print to a share sheet or a thermal printer over Wi-Fi.
Hands full at the bench? Hold the mic and say the address — Billy drafts it and reads the rate back.
The newest hire on the shipping desk
Talk to Billy like a coworker.
Hold the mic, say who the parcel is going to, and Billy looks up the customer, rate-shops USPS, UPS, FedEx, and DHL, and queues the label against the company balance — then answers for it afterwards when the customer emails asking where it is. This is the real product, not a render.
goatlabels.io/dashboard/shipments — Billy
Listening
"Where's Maya's package?"
Out for delivery
CL-1039 · Austin, TX · by 6 PM
Plain English in — names, addresses, weights, carriers, services · remembers customers and saved boxes · reads the all-in rate back before a cent leaves the wallet · phone, browser, or Telegram.
All-in quotes
The quote is the debit.
Three carriers on the same parcel, each an all-in number that is the exact amount leaving the company balance. Nothing arrives the day after with an adjustment on it — which is the difference between reconciling shipping in minutes and reconciling it in meetings.
US → DE 2.6 lbs 12×8×4 in
Best balance
FedEx
Intl Connect Plus
3–5 days$22.80
$11.00 of taxes & duties included
all-in · no surprises
DHL
Express Worldwide
1–2 days$26.20
$12.20 of taxes & duties included
all-in · no surprises
No carrier invoice the day after Void → credit back to the wallet you funded Multi-currency display
Public API v1
The integration layer legacy postage never had.
Whatever is custom in your business — the ERP, the order sheet, the warehouse script — talks REST and JSON to the same wallet the dashboard uses. One Bearer header, real idempotency keys so a retried request cannot double-buy a label, and signed webhooks for tracking and label events instead of polling. Unlimited calls on every plan.
Create, rate-shop, and buy — three calls, four carriers
Signed webhooks for tracking and label events instead of polling
Real idempotency keys — a retried request never buys two labels
OpenAPI 3.1 spec, no SDK lock-in, unlimited calls on every plan
Read the API docs Get an API key $0 on every plan
curl https://api.goatlabels.io/api/v1/shipments
201 Created · 187ms POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 1.2, "weight_unit": "kg" },
"service": "fedex_intl_priority"
}
Pricing a bookkeeper can love
Two plans. One clean ledger.
Free covers 50 shipments a month with the connectors, the API, and Billy all unlimited underneath it — we make a little on each label instead of billing for access. Pro is a flat monthly plan with unlimited shipments and cheaper per-label pricing, the right call once volume makes it pay for itself. Either way there are no seat licences, no modules, and no charge in a month you did not ship.
Pro
Most popular $40 / month
Unlimited shipments — no monthly cap
Cheaper label pricing that scales down as your volume grows
Billy AI on Telegram — draft a label without opening the dashboard
API access still free and unlimited
Volume pricing
illustrative less volume more volume
more volume → lower per-label rates
Free
$0 / forever
A complete shipping desk with no subscription under it.
50 shipments a month, no monthly fee to print
USPS, UPS, FedEx, and DHL rate-shopped on every parcel
The full REST API with unlimited calls and signed webhooks
Billy AI in the web app, unlimited — paste, screenshot, or speak
Shopify, Etsy, WooCommerce, and TikTok Shop sync included
Billy is not a paid tier
The assistant that reads an email, a screenshot, or a voice note into a drafted label runs unlimited in the web app on Free. Pro adds Billy on Telegram.
Web — every plan Telegram — Pro
API free on every plan
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls on Free — still unlimited on Pro.
Bring the invoice you pay today
On Pro we will work with you to beat the label rates you are already getting from
Stamps.comShippoShipStation No contracts No seat licences Start in seconds
Label prices are quoted live from USPS, UPS, FedEx, and DHL as one all-in number — the same number that leaves the company wallet. Stamps.com's plans move, so compare against their current pricing page rather than a figure on ours. Full pricing details
The small businesses this fits
Different back rooms, same shipping desk.
From a two-person e-commerce brand to a warehouse with a wholesale side, the shape is the same: many order sources, one wallet, four carriers competing on every parcel.
E-commerce brands
Multi-channel, drop-driven
Storefronts sync in, drops get pre-funded, and a hundred labels print in a batch without a card limit or a subscription tier standing in the way.
4 carriers per quote no seat fees bulk print
goatlabels.io/dashboard/shipments
Makers gone full-time
Etsy & independent brands
The hobby shop that became the job keeps its queue: Etsy syncs, the wholesale email gets pasted in, and the per-label price keeps dropping as volume grows.
One queue, every channel
Order #1024 · pasted from a wholesale email
Businesses selling in the DMs
Social orders, real invoices
we'll take 12 units — ship to our Austin office?
Label drafted · CL-1024
Ops teams with custom systems
ERP and API, one balance
1
wallet behind the API, the dashboard, and the team
Real sellers, real words
Businesses that modernised their shipping desk.
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
The API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
Small business Stamps.com questions
- What makes GoatLabels a modern replacement for Stamps.com?
- Three things: it runs entirely in the browser with nothing to install, it charges no subscription — you fund a prepaid wallet and pay the all-in label price — and it rate-shops four carriers (USPS, UPS, FedEx, DHL) on every parcel instead of centring on one. The workflow and the billing model are both built for how small businesses operate now.
- How does pricing compare for a small business?
- Stamps.com bills a monthly subscription regardless of volume — their pricing page has the current figure. GoatLabels bills nothing recurring: Free covers 50 shipments a month, and Pro is a flat optional plan with unlimited shipments and cheaper per-label pricing for when volume justifies it. Either way, a quiet month costs nothing.
- Can my whole team use it without per-seat fees?
- Yes. There are no seat licences — the business funds one wallet and everyone ships from it, from any browser or phone. Adding the new hire to shipping is handing them a login, not buying a licence.
- Does it integrate with our store and our systems?
- Shopify, Etsy, WooCommerce, and TikTok Shop sync into the To Ship queue and get tracking pushed back automatically. For everything custom there is a REST API with unlimited calls on every plan — JSON, Bearer auth, idempotency keys, signed webhooks — drawing on the same wallet as the dashboard.
- What about bulk shipping days?
- Quote and buy in batches, print to thermal printers over Wi-Fi, and pre-fund the wallet before a big day so a hundred labels never hit a card limit mid-run. Voids credit straight back to the balance, so a mislabelled batch is an annoyance, not an accounting project.
- Do we lose discounted rates by dropping the subscription?
- No. Discounted commercial rates are quoted on every plan, including Free, across all four carriers — and because the carriers compete on each parcel, the winning quote often beats any single carrier's discount table.
- How disruptive is the switch?
- Minimal by design. There is nothing to install and no fee on our side, so you can run GoatLabels alongside Stamps.com for a billing cycle: connect the store, ship real orders, compare the totals, then cancel the subscription when the numbers settle it. Our /how-to-cancel-stamps-com guide covers that last step.
The general comparison lives at Stamps.com alternative with no monthly fee; the fee itself is broken down in Stamps.com's monthly fee, explained. Ready to move? Here is how to cancel cleanly, and how label pricing works once you have.
Pilot it beside your current setup.
Modern software. Four carriers.
Zero subscription.
Fund a company wallet with card, Apple Pay, Google Pay, ACH, or crypto, ship a day's real orders, and compare the all-in totals — and the reconciliation time — against what the subscription workflow costs you today.
Sign up in seconds. No card required. No monthly fee.