USPS
Ground Advantage
2 to 5 days$11.40
all-in · no surprises
If ShipStation raises your plan price, the cleanest exit is per-label pricing: GoatLabels Free covers 50 shipments a month at $0 and Pro is a flat $40 a month, with rate-shopped carrier prices from a prepaid wallet.
USPS, UPS, FedEx, and DHL: live all-in rates, with no plan fee on Free (up to 50 shipments a month).
Card, Apple Pay, Google Pay, ACH, or crypto into one prepaid balance you spend label by label.
Before deciding, do one piece of homework: list the features you actually opened last month. A price increase on something you use every day is just a price. A price increase on a suite you use as a label printer is a signal you are buying the wrong shape of product.
| GoatLabels | Staying on ShipStation | |
|---|---|---|
| Option 1 — pay the new price | Free has no plan price to raise; Pro is a flat $40 a month with no minimum term, so you can cancel it if its price ever changes. | Simplest, and correct if you use the warehouse and automation depth you are paying for. |
| Option 2 — negotiate or downgrade | Nothing to negotiate. Free covers 50 shipments a month; past that, Pro is a flat $40 a month. | Ask about annual terms or a lower tier — and check which features the lower tier removes. |
| Option 3 — leave for per-label pricing | Fund a wallet and pay carrier rates; on Free (50 shipments a month) a quiet month costs nothing, and past 50 Pro is one flat $40 a month. | Ends the recurring line, at the cost of the features you genuinely used. |
| What a quiet month costs | Zero on Free. An unspent balance is still your money. | The plan fee, regardless of volume. |
| Carriers after the move | USPS, UPS and FedEx rate-shopped on every domestic parcel at all-in prices; DHL on international lanes. | Broad carrier list — see their site for current coverage. |
| What you keep either way | Store connectors, batch labels, a full REST API, and AI drafting on the free tier. | Deeper warehouse tooling and configurable automation rules. |
ShipStation is a trademark of its owner and is not affiliated with GoatLabels. The dated source block below lists their published starting prices; the size of any increase on your account is on your renewal notice, so check it against their current pricing page.
The renewal email is the first time in a year most sellers actually price their shipping stack. Before you accept or cancel, work out which features you touched last month. If the answer is rate-shop, buy, print, track, you are renewing a suite to use a utility.
Downgrading a tier trades money for features and leaves you exposed to the next increase. Moving to per-label pricing removes the tier ladder: you fund a wallet, labels debit it, Free covers 50 shipments a month, and past that Pro is one flat $40 a month with no annual contract to be surprised by next year.
Print your next order in GoatLabels and compare the all-in rate against the quote you would have bought. Nothing has to be torn out first, and because Free has no monthly fee for up to 50 shipments a month, running both in parallel costs only the labels you actually print.
Checked on from ShipStation's own pages. Plans, fees and policies change, so confirm on the vendor's current page before you decide. ShipStation is a trademark of its owner and is not affiliated with GoatLabels.
You do not have to cancel anything to evaluate the alternative, and you should not. Create an account, fund the wallet with card, Apple Pay, Google Pay, ACH, or crypto, and route real orders through it for a week: connect the store, upload a CSV, call the API, or just paste the order and let Billy draft the label. Compare each all-in USPS, UPS, FedEx, or DHL rate against the quote you would have bought elsewhere, and watch what the total looks like with no plan fee sitting on top. Then cancel — or renew, having actually checked.
Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701
Connectors, CSV, REST API, DMs, and screenshots — one queue, and nothing to migrate before you test.
Billy AI
No monthly fee on Free (up to 50 shipments a month), so a parallel trial costs only the labels it actually buys.
Shopify, Etsy, WooCommerce, eBay and Wix sync into To Ship and get tracking pushed back when you print, so the store side of a migration is a login rather than a project. Orders that never had a connector, a DM, a screenshot, a phone call, go to Billy instead.
The nervous part of leaving a paid tool is the feature you forgot you relied on. Here is the list, so you can check it against the reasons you first signed up: four carriers, batch labels, store connectors, a full REST API, and AI drafting — all on the free tier.
Card, Apple Pay, Google Pay, ACH bank transfer, and crypto all top up the same balance, and every method buys identical rates, carriers, and features. Void a shipment and, after the carrier accepts the void, the credit lands back in the wallet rather than on a statement.
The automation rules you built over years do not port between platforms, which is a real switching cost. Billy removes the object rather than porting it: paste, screenshot, or dictate the order and the label comes back drafted, with no conditions to rebuild.
Billy
LIVE
There is no plan price to raise on the free tier, which covers 50 shipments a month. Past 50, Pro is a flat plan for unlimited shipments.
Live all-in rates side by side, and the number you see is the exact amount that leaves your balance. That is the honest carrier list, if you need one outside it, staying put is the right call. Shopify, Etsy, WooCommerce, eBay and Wix sync into To Ship and get tracking pushed back when you print, but a connector is never a prerequisite.
REST and JSON, one Bearer header, idempotency keys so a retry cannot double-buy a label, and signed webhooks for tracking and label events. Unlimited calls on every plan, so an integration you already built does not become a reason to keep paying.
Label ready
CL-1038 · Brooklyn, NY
Most sellers who move at renewal were already frustrated by something else: a desktop-shaped workflow, a rule set nobody remembers configuring, an order in a DM that has no field to go in. The price increase just made it worth doing something about.
Migrations usually start with a setup weekend. This one starts with a sentence: hold the mic, say who the parcel is going to, and Billy looks up the buyer, rate-shops USPS, UPS and FedEx (DHL on international lanes), and queues the label against your prepaid balance, then answers for it afterwards. This is the real product, not a render.
Listening
"Where's Maya's package?"
Out for delivery
CL-1039 · Austin, TX · by 6 PM
Plain English in — names, addresses, weights, carriers, services · nothing to import and nothing to map · reads the all-in rate back before a cent leaves the wallet · phone, browser, or Telegram on Pro.
Several carriers on the same parcel, each an all-in number that is the exact amount leaving your prepaid balance. On Free (up to 50 shipments a month) there is no plan fee underneath, so the label price is the entire cost of shipping that parcel, which makes comparing this month against your last invoice a matter of addition rather than guesswork.
Ground Advantage
2 to 5 days$11.40
all-in · no surprises
Ground
1 to 5 days$9.85
all-in · no surprises
Ground
1 to 5 days$11.20
all-in · no surprises
If a custom integration is the thing keeping you on a subscription, this is the part to read. REST, JSON, one Bearer header, idempotency keys so a retried request cannot double-buy a label, and signed webhooks for tracking and label events instead of polling — unlimited on every plan, including Free.
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
Free covers 50 shipments a month with the public API, the store connectors, and Billy all unlimited underneath it — the quoted label price is what you pay from a prepaid wallet. Past 50 shipments a month, Pro is a flat $40 monthly fee for unlimited shipments and Billy on Telegram, with no minimum term and no annual contract to defend to your accountant.
Rate by plan
illustrativePro: one flat monthly plan, unlimited shipments
$0 / forever
Enough to keep shipping the day after you cancel something else.
The assistant that reads a DM, a screenshot, or a voice note into a drafted label runs unlimited in the web app on Free. Pro adds Billy on Telegram.
GET /api/v1/shipments
200 OK · plan: free
Unlimited calls on Free — still unlimited on Pro.
High-volume shippers can ask about custom pricing, which we review account by account. Compare it against what you pay on
ShippoPirate ShipShipStationLabel prices are quoted live from USPS, UPS and FedEx (plus DHL on international lanes) and shown as one all-in number — the same number that leaves your wallet. We do not publish anyone else's prices; compare against your own renewal notice. Full pricing details
These are the shops for whom the recurring fee was already the wrong shape — and the ones who should simply pay the new number are named on this page too.
TikTok Shop & live commerce
If half your year is quiet, a price increase multiplies the months you pay for nothing. A prepaid wallet only spends when a label prints, so on Free the quiet half costs zero; a busy month past 50 shipments needs Pro ($40 a month, no minimum term).
Etsy & independent creators
If last month's usage was rate-shop, buy, print, track — and nothing else — the increase is a price rise on features you have never opened.
One queue, connector or not
Order #1024 · pasted from a comment thread
The half no subscription covered anyway
REST and the UI, one balance
1
wallet behind the API and the dashboard
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
The API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
Updated 2026-10-17
Want the full head-to-head first? Read GoatLabels vs ShipStation or ShipStation vs free shipping software. Developers should check the API alternative page, and label pricing works like this. For how the tiers themselves are structured, see ShipStation pricing explained. Ready to leave? Follow how to cancel ShipStation and switching from ShipStation.
Fund a wallet with card, Apple Pay, Google Pay, ACH, or crypto, print your next real order, and compare the all-in USPS, UPS and FedEx rates (DHL on international lanes) against what your renewal quote would have cost you this month.
No card required. No monthly fee on Free, up to 50 shipments a month.
Updated