GoatLabelsGoatLabels
A tier prices your peak into every month.

A ShippingEasy alternative without a tier ladder


Nothing metered but the postage itself.

ShippingEasy prices by throughput: your monthly shipment count decides the tier, and the tier decides the bill even in a slow month. GoatLabels has two flat plans: Free covers up to 50 shipments a month with no monthly fee, Pro is $40 a month with unlimited shipments, and labels are paid from a prepaid wallet that only moves when a label is bought, each domestic label rate-shopped across USPS, UPS and FedEx, DHL on international lanes.

Shipment counts decide tiers, tiers decide bills

ShippingEasy meters throughput. Here, on Free, the only thing that moves money is a label being bought, quoted across USPS, UPS and FedEx first (DHL on international lanes); past 50 shipments a month, Pro adds one flat $40.

UPSFedExDHLUSPSno tier ladder
50 free a monthThen one flat Pro plan.
No overagePro is flat, not per label.
Four carriersUSPS, UPS, FedEx; DHL abroad.

A slow month on Free costs nothing

Card, Apple Pay, Google Pay, ACH, or crypto fund one prepaid wallet. It only moves when a label does.

VisaMastercardAmerican ExpressApple PayGoogle PayBitcoinEthereumTether (USDT)
Prepaid walletDebited per label.
No renewal on FreePro cancels anytime.
Accepted voids creditedBack to the balance.

Updated

How do ShippingEasy's shipment-count tiers work?

ShippingEasy prices access by throughput. Each plan tier carries a monthly shipment allowance, and your recent volume decides which tier you are on — ship more and you climb, and the climb is stickier than the descent, because nobody downgrades a plan in the week they are busy shipping. The subtle cost is not the fee itself; it is that a tier prices your best month into all of them. An allowance sized for your November bills through February, and an allowance sized for February gets crossed in November. Either way you are paying for the distance between your peak and your average, and for a small seller that distance is usually the largest number in the comparison.

The mechanic is worth naming precisely because it is not unique to ShippingEasy — it is the family pricing model, and the same anatomy on the flagship is taken apart line by line onShipStation pricing explained. What is specific to this page is the question of whether ShippingEasy is the right member of that family to be on at all, which is where the map comes in.

Who owns ShippingEasy, and does it still take signups?

ShippingEasy does not stand alone. It is one brand inside Auctane, the portfolio that also holds ShipStation, Stamps.com, Endicia, ShipEngine, and several international shipping brands — one company behind what looks like a market of competitors. Consolidation of that kind tends to have a direction, and Endicia's own homepage shows one: it now points online sellers to ShipStation. A seller choosing a tool today is really choosing a position inside that map, and the map is the thing no individual brand's site will draw for you.

BrandWhat it wasWhere it sits in the family nowNew signups
ShipStationThe multi-carrier ops suite that became the family's flagship.Its pricing page footer reads ShipStation Global, 2026 Auctane Inc., and Endicia's homepage points online sellers here.Taking new signups on a free trial.
ShippingEasyA small-seller shipping tool with an email-marketing suite bolted on.Named as an Auctane brand in Auctane's privacy policy; priced by monthly shipment count into plans.Taking new signups on a 30-day free trial.
Stamps.comDesktop postage printing with a monthly subscription.Still sold on monthly plans.Taking new signups.
EndiciaDeveloper-leaning USPS postage, meter-style balance.Its homepage says it is now part of Auctane and points office mailers to Stamps.com and online sellers to ShipStation.Its homepage routes new visitors to sibling brands.

Family map, checked on 2026-10-17. Sources: ShipStation pricing, ShippingEasy pricing, Auctane privacy policy, Stamps.com pricing, and Endicia's homepage. Auctane can rearrange the portfolio at any time, so treat every current-status cell above as dated: the brand's own signup page is the only authority on whether it still takes new customers, and its own pricing page is the only authority on plans.

The practical reading of the map is this: if you are considering ShippingEasy today, you are choosing one brand in a family where Endicia's homepage already routes online sellers to ShipStation, a bigger suite with the same tiered pricing model underneath. If the tier model is what you were trying to leave, moving brands inside the family does not leave it.

What does a slow month cost on a tier vs a wallet?

Put the two models side by side on the month every subscription quietly depends on: the slow one. Under a shipment-count tier, January bills like November. The plan does not know you shipped almost nothing — it knows the tier you were on when the rush ended, and it charges the calendar, not the activity. On Free a wallet inverts every part of that: the balance sits untouched and the month costs precisely the postage of whatever you actually sent, which might be zero. Past 50 shipments a month, Pro is one flat $40 with no minimum term, so you can cancel it when the rush ends. A prepaid wallet is a pricing model with no opinion about your volume, and for sellers whose year breathes, that absence of opinion is the entire saving.

The other half of the comparison is what happens on the label itself. Here every domestic parcel is quoted across USPS, UPS and FedEx (DHL on international lanes), and the winning all-in number is the exact amount that leaves the wallet. If a label is voided, after the carrier accepts the void the credit lands back in that same balance, as covered onvoiding a shipping label. Orders arrive by sync from any of the 13 connected stores, by CSV, or as a pasted message Billy drafts from, and all of it is on Free; Pro ($40 a month) adds unlimited shipments past 50 a month and Billy on Telegram. What a month costs is listed in full on the pricing page, and the list is short.

When is ShippingEasy's marketing suite worth keeping?

The honest case for staying is not the shipping — it is everything ShippingEasy bundled around the shipping. Its customer-marketing side, the email campaigns and review requests wired directly to shipment events, is a genuine product that GoatLabels simply does not have. A seller whose repeat-purchase engine runs on those automations is not overpaying for shipping software; they are paying for marketing software that happens to print labels, and the tier fee can be a fair price for that bundle. If that is you, the honest move is to price the bundle against standalone email tools rather than against a label wallet.

The sellers this page is actually for are the ones who opened ShippingEasy for the labels and never touched the campaigns — who are paying a throughput tier for a rate sheet and a print button. For that job, the comparison is one real parcel: quote it here across USPS, UPS and FedEx, look at the all-in number, and let the label, not the plan, be the thing that gets compared. The same argument at the small-seller scale is worked through onthe ShipStation small-business alternative, and it lands the same way for its smaller sibling.

What ShippingEasy's own pages say, checked 2026-10-17

  • ShippingEasy's Starter plan is free for up to 25 shipments a month, and paid plans are sized by monthly shipments: Growth 26 to 200, Basic 201 to 500, Plus 501 to 1,500, Select 1,501 to 3,000, Premium 3,001 to 6,000 and Enterprise 6,001 to 10,000. (ShippingEasy plans and pricing)
  • Its help center lists monthly prices of $19.99 for Growth, $29.99 for Basic, $49.99 for Plus, $69.99 for Select, $119.99 for Premium and $189.99 for Enterprise. (ShippingEasy help: plan and monthly label use)
  • If a paid account exceeds its plan's shipment limit, ShippingEasy upgrades it to the next plan with a prorated invoice, and it stays there unless you downgrade for the following month. (ShippingEasy help: plan and monthly label use)
  • Connecting your own carrier account is a paid add-on that costs from $5 to $80 a month depending on the plan. (ShippingEasy help: Bring Your Own Carrier Account)
  • Its pricing page lists discounted USPS and UPS shipping rates starting on the free Starter plan. (ShippingEasy plans and pricing)
  • The privacy policy ShippingEasy links to is Auctane's, which names ShippingEasy as an Auctane brand alongside ShipStation and Stamps.com. (Auctane privacy policy)
  • Starter imports orders from up to 3 stores or marketplaces, and Growth and above allow unlimited stores. (ShippingEasy plans and pricing)

Checked on from ShippingEasy's own pages. Plans, fees and policies change, so confirm on the vendor's current page before you decide. ShippingEasy is a trademark of its owner and is not affiliated with GoatLabels.

A Free month with no plan fee in it

An order arrives. Nothing bills but the label.

Under a shipment-count tier, the allowance decides your plan and the plan bills even in a slow month. Here the loop is shorter: the order lands however it arrived, the address is validated before money moves, USPS, UPS and FedEx quote a domestic parcel (DHL an international one), and the winning all-in number leaves a prepaid balance. On Free a month you did not ship in bills nothing.

1
The order, however it reached you
Synced, imported, or pasted, one queue
order_4417

An Etsy sale, two DM orders, and a CSV from last weekend's market stall. Three intakes, one queue.

Connected stores
Orders sync in on their own
A backlog as CSV
Imported and validated row by row
What a tier would have counted
Shipments this month
counts toward 50 on Free
Allowance
50 shipments a month on Free, unlimited on Pro
Renewal date
none on Free; Pro renews monthly, cancel anytime
Amount owed
the postage you bought, plus $40 a month on Pro
Sync a store, drop a CSV, or paste the order

A throughput tier turns your volume into a decision you have to make in advance and revisit every time the season moves. Here there is one step, Free up to 50 shipments a month and Pro past that, so which intake you use becomes a convenience question rather than a pricing one.

2BillyBilly AI, on every plan

Drafted from whatever the order actually was.

Billy AI
  • Reads a pasted message, a screenshot, or a spoken address into a draft
  • Pulls out the buyer, the ship-to, and the parcel before you touch a keyboard
  • Validates the address while a fix is still free — a bad one is the priciest line in shipping
  • On every plan, drafting is never charged; on Free each draft counts toward the 50 a month
Validated. Quoted. Bought.
3
One label out, one line on the ledger
The cheapest carrier that still hits the date
Debited from the prepaid wallet
Card, Apple Pay, Google Pay, ACH, or crypto
$12.47
USPS
Bought at exactly the quoted price
Void it and, after the carrier accepts the void, the credit returns to the balance
$12.47

At month end the total on Free is the sum of the labels; on Pro it is the labels plus one flat $40.

Connectors are not a plan feature

No tier decides which stores you may connect.

Shopify, Etsy, WooCommerce, TikTok Shop, Amazon, eBay, Walmart, Square, BigCommerce, Magento and the rest of the connector list drop orders into one To Ship queue and push tracking back when you print — on Free exactly as on Pro. A platform that reserves channels for higher tiers is charging you for the shape of your business. This one charges for postage.

Shopify logoShopify
Etsy logoEtsy
WooCommerce logoWooCommerce
TikTok Shop logoTikTok Shop
Amazon logoAmazon
eBay logoeBay
Squarespace logoSquarespace
Wix logoWix
Walmart logoWalmart
Shopify Plus logoShopify PlusSoon
Square logoSquare
BigCommerce logoBigCommerce
Magento logoMagento
Zapier logoZapierSoon
NetSuite logoNetSuiteSoon
Ecwid logoEcwidSoon
Temu logoTemu
Shein logoSheinSoon
ChannelAdvisor logoChannelAdvisorSoon
SkuVault logoSkuVaultSoon
Zoho Inventory logoZoho InventorySoon
Patreon logoPatreon
What replaces the tier

Everything a metered plan gated,
running on postage alone.

Free covers 50 shipments a month with no monthly fee; past that, Pro is a flat $40 a month with no minimum term. These four pieces stand behind every label.

A wallet that ignores
the calendar

Card, Apple Pay, Google Pay, ACH, and crypto top up one prepaid balance that only moves when a label is bought; on Pro the $40 monthly fee is paid from it too. A rush month spends faster and a quiet month spends nothing on Free; a rush month past 50 shipments needs Pro ($40 a month, no minimum term), which you can cancel before February.

Wallet balance
$1,247.36USD
AI

The orders a plan
never counted anyway

A DM, a comment thread, a screenshot, a voice note: Billy drafts the whole label from any of them, address validated before money moves. Drafting is never charged, but on Free every shipment you create this month, drafted or bought, counts toward the 50.

BillyBillyLIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
UPS
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...

One cap, one flat
plan past it

Free covers 50 shipments a month; past that, Pro is one flat monthly plan with unlimited shipments. Crossing 50 brings one flat fee, never a per-label overage rate.

Shipment summary
UPS Ground$12.49
Insurance$0.75
Fuel surcharge$0.32
Total$13.56

USPS, UPS and FedEx competing
on every domestic parcel

USPS, UPS and FedEx come back as live all-in numbers on the same domestic parcel, DHL on international lanes, and the one you pick is the exact amount that leaves the balance. Commercial USPS rates are the floor of this comparison, not the headline — the product is the competition.

Compare rates
UPSUPS$12.48
FedExFedEx$13.22
DHLDHL$14.10
USPSUSPS$11.79
Duties inside the quote where DDP applies

Sync, CSV, and API
on every plan

Thirteen store connectors, Shopify, Amazon, eBay, Etsy, TikTok Shop and more, sync into one To Ship queue with tracking pushed back at print. A backlog arrives as CSV; automation runs over a REST API with unlimited calls and signed webhooks, none of it tier-gated.

POST /v1/shipments
{
"to": { "name": "Maya" },
"from": { "name": "Alex" },
"service": "ups_ground",
"label_format": "pdf"
}
Webhook delivered
GoatLabels mobile queue showing all-in carrier prices with no plan meter
Billy drafting a label from a pasted order on mobile

Bought from the balance

Paid from the wallet · no renewal date on Free

No seat to buy for the person at the packing table

The whole account, on the packing table.

Metered platforms tend to have opinions about where you work as well as how much you ship — a desktop edition, a seat to add, a mobile view that can look but not buy. There is no edition here and no seat: the queue, the live quotes, the wallet, and the print button are the same product on the phone in your apron pocket as on the laptop upstairs.

Sync, CSV, DM, or screenshot — every intake reaches the same queue from the phone.
USPS, UPS and FedEx come back as all-in prices on one screen, DHL on international lanes.
Buy straight from the prepaid balance, with no seat or edition check first.
One-tap print to the share sheet or a thermal printer over Wi-Fi.
Void a label with your hands full and watch the credit land back in the balance after the carrier accepts.
Included, not unlocked one plan up

The assistant is not the reason to upgrade.

An AI assistant is exactly the kind of feature a tiered platform likes to park one plan above wherever you happen to be. Hold the mic, say where the parcel is going, and Billy quotes USPS, UPS and FedEx (DHL on international lanes), reads the all-in prices back out loud, and queues the one you pick: unlimited on Free, with Telegram added on Pro. This is the real product, not a render.

goatlabels.io/dashboard/shipments · Billy
Billy reading a shipment's tracking status back over the purchased labels list

Listening

"What did the last Etsy label cost me?"

Answered from the ledger

One all-in figure · no plan fee on Free

Speaks plain English · quotes each carrier on the lane as one all-in price · unlimited on Free, on Telegram with Pro.

All-in quotes

On Free, the label is the whole bill. Nothing sits under it.

On a metered platform the label price is only half of what shipping costs you; the other half arrives on the renewal date. On Free there is no other half, and on Pro it is one flat $40 a month. Each carrier comes back as one all-in number locked at quote time, and that exact figure is what leaves the wallet. The sample parcel below is an illustration.

CA → NY2.6 lbs12×8×4 in
USPS

USPS

Ground Advantage

2 to 5 days

$11.40

all-in · no plan fee on Free

Cheapest all-in
UPS

UPS

Ground

1 to 5 days

$9.85

all-in · no plan fee on Free

FedEx

FedEx

Ground

1 to 5 days

$11.20

all-in · no plan fee on Free

No monthly renewal on FreeAccepted void → credit back to your walletMulti-currency display
Public API v1

Automation that does not move you up a plan.

On a tiered platform, API access is usually the thing living one plan above wherever you are, and outgrowing the dashboard becomes a billing event. Here it is simply the same product over HTTP: REST, JSON, one Bearer header, signed webhooks instead of polling, and unlimited calls on Free as well as on Pro.

Unlimited calls on every plan — automating is never the upgrade trigger
Rate-shop the carriers on the lane and buy in two calls, against the same prepaid wallet
Signed webhooks for tracking events instead of a polling loop you maintain
Real idempotency keys, so a retried order never buys a second label
Read the API docs Get a free API key$0 on Free and on Pro
curl https://api.goatlabels.io/api/v1/shipments
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421

{
  "to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
  "parcel": { "weight": 2.6, "weight_unit": "lb" },
  "service": "fedex_intl_priority"
}
Two flat plans

Pricing with one shipment count: 50 a month on Free.

ShippingEasy's pricing page asks how much you ship before it tells you what you pay. This one asks only one thing: do you ship more than 50 a month? Fund a wallet and pay per label; Free covers up to 50 shipments a month, and past that Pro is one flat $40 monthly plan with unlimited shipments.

Pro

Most popular
$40/ month
Unlimited shipments — no monthly cap
Unlimited address validation
Billy AI on Telegram Telegram logo — draft a label without opening the dashboard
API access still free and unlimited

Rate by plan

illustrative
FreePro

Pro: one flat monthly plan, unlimited shipments

Free

$0 / forever

Up to 50 shipments a month, paid per label from a wallet that charges your actual month.

50 shipments a month, no monthly fee
USPS, UPS and FedEx on every domestic parcel; DHL on international lanes
13 store connectors included: Shopify, Amazon, eBay, Etsy, TikTok Shop and more
Billy AI unlimited in the web app — paste, screenshot, or speak
REST API with unlimited calls; fund by card, Apple Pay, Google Pay, ACH, or crypto

Billy is on every plan

The assistant that drafts a label from a pasted order, a screenshot, or a voice note is not a tier feature. It runs unlimited in the web app on Free; Pro adds Billy on Telegram.

Web, every planTelegram logoTelegram, Pro

API free on every plan

GET /api/v1/shipments

200 OK · plan: free

Unlimited calls on Free — still unlimited on Pro.

Send last month's CSV

Email contact@goatlabels.io last month's shipments and we will return rate-shopped quotes to compare against what you pay on

ShippingEasyShipStationStamps.com
No contractsNo monthly feeStart in seconds
USPSUPSFedExDHL

Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one all-in number — the exact amount that leaves your prepaid wallet. ShippingEasy's tiers and allowances are Auctane's to change; check its own pricing page for the current numbers. Full pricing details

Who a shipment tier costs the most

A plan sized for November bills you all year.

The distance between your busiest month and your average month is where a shipment-count tier earns its margin. These are the four shapes of seller where that distance is widest, and where one step, Free up to 50 shipments a month and a flat $40 Pro past that, removes most of it.

Sellers whose year breathes

Shopify logoEtsy logo A loud quarter and three quiet ones

Peak priced into every month

Climbing a tier in the rush is easy and climbing back down is the thing nobody remembers to do. Here there is one step: Free up to 50 shipments a month, and Pro at a flat $40 past that with no minimum term, so you can cancel it when the loud quarter ends and the quiet ones cost nothing on Free.

50 shipments a month on Free no renewal date on Free live quotes per parcel
goatlabels.io/dashboard/shipments
GoatLabels shipments queue with purchased labels

Sellers who came for labels and never touched the campaigns

Etsy logo Paying a throughput tier for a print button

ShippingEasy's marketing suite is a real product, and a seller running repeat purchases on it is buying something. A seller who only ever pressed print is paying the same fee for a rate sheet — which is the one comparison this page exists to make.

Price the bundle, not the brand

Campaigns used this month · labels printed this month

Instagram logo

Sellers whose orders never had a store behind them

Messenger logo The sales no allowance was designed for

can you post this one to Leeds? paid already
Pasted · drafted by Billy · quoted

Operators moving between brands in one family

TikTok logo A migration that keeps the pricing model

1

prepaid balance on Free or Pro, whichever channel the order came from

Leaving the tier model, answered

How does ShippingEasy decide which plan I need?
By throughput: each plan carries a monthly shipment limit, and ShippingEasy's help center says a paid account that exceeds it is upgraded automatically to the next plan with a prorated invoice, and stays there unless you downgrade for the following month. That is the mechanic to understand before comparing anything else, because it prices your peak into the months after it, and a slow month on the upgraded plan bills the same as a full one. Current plan names, limits, and prices are in the dated ShippingEasy facts on this page.
What happened to ShippingEasy under Auctane?
It became one brand in a portfolio. Auctane's privacy policy names ShippingEasy alongside ShipStation, Stamps.com, Endicia, ShipEngine, and others, and Endicia's own homepage now points online sellers to ShipStation. What that means for a seller choosing today is covered in the family map on this page, with each current-status claim dated, and the brands' own sites remain the authority on what still takes signups.
Do both platforms include USPS commercial pricing?
Discounted commercial USPS rates are table stakes across this category, and ShippingEasy has them. On GoatLabels, USPS, UPS and FedEx are rate-shopped on every domestic parcel on every plan, DHL on international lanes, and Pro adds unlimited shipments past 50 a month. The differences worth comparing are what surrounds the rate: whether a monthly tier stands between you and the label, and whether UPS and FedEx are quoted against USPS on each parcel so the rate has to win rather than merely exist.
What does leaving mid-plan cost?
That depends on ShippingEasy's current billing terms — subscriptions in this family bill on a monthly cycle, so the practical questions are when your cycle renews and whether any annual commitment applies to your account. Check your billing page there before cancelling anything. Leaving GoatLabels, for comparison, is simple: there is no annual contract, Free covers 50 shipments a month, and Pro is one flat monthly plan past that with no minimum term, so leaving means not buying the next label.
Is GoatLabels just another brand that could be absorbed too?
A fair question to ask of any tool after reading a consolidation map. GoatLabels is independent, and more usefully, the model does not trap you either way: with no annual contract and labels bought one at a time from a prepaid wallet, leaving means not buying the next label. A tool should keep you by winning the next quote, not by holding your plan hostage.

ShippingEasy, ShipStation, Stamps.com, and Endicia are trademarks of their owners and are not affiliated with GoatLabels. Related reading:GoatLabels vs ShipStation,ShipStation pricing explained, andthe small-business case against tiers.

Real sellers, real words

Sellers who stopped sizing a plan.

A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
E

Early customer · TikTok

TikTok Shop seller

TikTok logo TikTok Shop
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
E

Early customer · Etsy

Etsy maker

Etsy logo Etsy
The API is what every shipping API pretends to be. Idempotency that actually works.
S

Sasha R.

Staff engineer, marketplace

Builds on the free API
One parcel settles it.

Stop sizing a plan.
Start pricing a parcel.

Fund a wallet with card, Apple Pay, Google Pay, ACH, or crypto, quote your next real parcel across USPS, UPS and FedEx, and compare the all-in number with what the tier was costing you per label.

No card required. No monthly fee on Free, up to 50 shipments a month.

Updated