USPS
Ground Advantage
2 to 5 days$11.40
all-in · no surprises
Software, not a warehouse.
Your stock stays in your hands.
A ShipBob alternative for brands that ship in-house
Your stock stays in your hands.
For brands that pack their own orders, GoatLabels replaces ShipBob's 3PL service with shipping software: one To Ship queue fed by 13 store connectors, USPS, UPS and FedEx quoted side by side (DHL on international lanes), and pay-as-you-go labels with no monthly fee on Free, up to 50 shipments a month.
USPS, UPS and FedEx on every domestic parcel
Quoted side by side on every domestic order in the queue; DHL joins on international lanes.
DHL: international
Live quotes
One all-in price each.
No monthly fee on Free, up to 50 a month
Pay per label, nothing per month.
13 connectors
One To Ship queue.
A wallet, not a plan tier
Top up a prepaid wallet with the amount you choose and spend it label by label at the carrier rate.
Prepaid
Spent label by label.
No minimum
A slow month on Free costs nothing.
Pay-as-you-go
No subscription on Free.
In-house fulfilment, side by side
Should an in-house brand use ShipBob or shipping software?
Shipping software, if you pack your own orders; ShipBob if you want a warehouse to hold and ship stock. GoatLabels is the ShipBob alternative for brands that pack their own orders: instead of a 3PL that stores and ships your stock, you get one To Ship queue fed by 13 store connectors, USPS, UPS and FedEx quoted side by side (DHL on international lanes), and pay-as-you-go labels with no monthly fee on Free, up to 50 shipments a month. ShipBob is a warehouse; this is the software for keeping the warehouse yours.
| GoatLabels | ShipBob | |
|---|---|---|
| What it is | Shipping software. You keep the stock, pack the box, and print the label. | A third-party logistics provider. They receive, store, pick, pack, and ship your inventory. |
| Where your inventory lives | Wherever it lives today: your studio, garage, or unit. | In their fulfilment centres, under their receiving and storage terms. |
| What you pay for | The carrier rate per label from a prepaid wallet. No monthly fee on Free; Pro is $40 a month past 50 shipments. | A custom quote covering implementation, receiving, warehousing, and picking, packing, and shipping each order; the software itself is free. |
| Control over the unboxing | Total. Inserts, tissue, handwritten notes, whatever the brand wants. | Custom branded boxes, mailers, and inserts that you pay to store, and kitting once approved. |
| Getting orders in | 13 connectors including Shopify, Amazon, TikTok Shop, and Etsy, plus bulk CSV import and the REST API. | Platform integrations into their warehouse system. |
| Carriers | USPS, UPS and FedEx rate-shopped on every domestic parcel; DHL on international lanes. | Bulk discounts negotiated with UPS, USPS, FedEx, DHL, and regional carriers, applied by their operation. |
ShipBob is a trademark of its owner and is not affiliated with GoatLabels. Their plans, fees, and carrier list change — compare against their current pricing page before you decide.
Updated 2026-10-17
Why do brands bring fulfilment back in-house?
The unboxing is part of the product
A 3PL packs to a spec. A brand that hand-writes a note, folds tissue a certain way, or drops in a sample cannot express that as a pick-list. GoatLabels leaves the packing to you and handles the part that should be automatic: the quote, the label, and the print.
Your volume does not justify a warehouse
A 3PL quote prices implementation, receiving, warehousing, and fulfilment for a scale many brands never reach. A prepaid wallet with no monthly fee on Free costs you the carrier rate per label for up to 50 shipments a month, and past that Pro is one flat $40 a month, which is the right shape for a brand still growing.
You want to see every order before it leaves
When stock is in someone else's building you find out about a problem after the customer does. Keeping fulfilment in-house with one To Ship queue, carriers quoted side by side, and auto-print via PrintNode or the browser means the order passes through your hands on the way out.
And when you should stay with ShipBob
- You genuinely do not have the space, hands, or hours to pack orders yourself. A 3PL exists for that, and no software replaces a warehouse.
- You need inventory positioned in several regions for fast delivery. GoatLabels ships from US and Singapore origins you control; it does not distribute your stock.
- Your volume is high enough that ShipBob's negotiated fulfilment and carrier terms beat the carrier rates you would pay yourself. Check their current site and do the sums honestly.
What ShipBob's own pages say, checked 2026-10-17
- ShipBob prices fulfillment by custom quote and lists its standard fees as implementation, receiving inventory, warehousing, and picking, packing and shipping each order. (ShipBob fulfillment pricing)
- Its pricing FAQ says the ShipBob software and its turnkey integrations are free for all customers. (ShipBob fulfillment pricing)
- Returns are a value-added service charged at a flat fee per return, applied when the return arrives at a ShipBob fulfillment center. (ShipBob fulfillment pricing)
- ShipBob says it negotiates bulk discounts with UPS, USPS, FedEx, DHL and regional carriers and passes them on to customers. (ShipBob fulfillment pricing)
- ShipBob runs fulfillment centers in the USA, Canada, the UK, Australia and Europe, and offers its WMS to merchants with US-based warehouses. (ShipBob fulfillment pricing)
- Wholesale, B2B and EDI orders are fulfilled at an additional cost, and kitting is available once approved. (ShipBob fulfillment pricing)
Checked on from ShipBob's own pages. Plans, fees and policies change, so confirm on the vendor's current page before you decide. ShipBob is a trademark of its owner and is not affiliated with GoatLabels.
Orders end to end
Sync the stores. Handle the rest too.
Connect any of the 13 live connectors — Shopify, WooCommerce, Amazon, eBay, TikTok Shop, Etsy, Walmart, BigCommerce, Squarespace, Wix, Square, Magento, and Temu — and orders land in one To Ship queue. Import a spreadsheet in bulk by CSV, paste a message, or drop in a screenshot, and the AI assistant drafts the recipient, the parcel, and the service for you to confirm. Every label is a pay-as-you-go debit against a prepaid wallet with no monthly fee on Free (up to 50 shipments a month), and the quote you accepted for USPS, UPS, FedEx, or DHL is the exact amount that leaves the balance.
1
Orders from anywhere
Store sync, CSV, message, or screenshot
maya_boutique
Hey! 2x hoodies (M) 1x tee (L) 😅 Ship to: Maya R. Austin, TX 78701
Shopify
Synced into To Ship
TikTok Shop
Synced into To Ship
DM screenshot
- Order
- #1847
- Customer
- Jordan Lee
- Items
- 1x Hoodie (L)
- Address
- Brooklyn, NY
Drop the screenshot or paste the DM
13 connectors, bulk CSV import, DMs, and screenshots — one queue.
2
Billy AI
Billy AI
Drafting the order no feed carries.
- Reads a message, a voice note, or a screenshot
- Fills in the buyer, the address, and the parcel details
- Rate-shops USPS, UPS and FedEx at the all-in price, DHL on international lanes
- Hands the drafted label back for you to confirm
Drafted. Checked. Yours to confirm.
3
Clean label out
Bought from the wallet
Paid from your prepaid balance
Pay-as-you-go, no monthly fee on Free, up to 50 a month
$12.47
Label purchased
USPS Priority Mail — all-in rate
$12.47
No monthly fee on Free (up to 50 shipments a month) and no minimum to print. Auto-print via PrintNode or the browser.
Where orders actually come from.
13 connectors for the stores, AI for the messages.
Shopify, WooCommerce, Amazon, eBay, TikTok Shop, Etsy, Walmart, BigCommerce, Squarespace, Wix, Square, Magento, and Temu sync into one To Ship queue. The orders that never became a record — the custom request agreed in messages, the repeat buyer who asked by text — go into the same queue by paste or screenshot, without a connector existing for them at all.
Shopify
Etsy
WooCommerce
TikTok Shop
Amazon
eBay
Squarespace
Wix
Walmart
Shopify Plus
Soon
Square
BigCommerce
Magento
Zapier
Soon
NetSuite
Soon
Ecwid
Soon
Temu
Shein
Soon
ChannelAdvisor
Soon
SkuVault
Soon
Zoho Inventory
Soon
Patreon
What in-house brands keep, and what they stop paying for.
Everything you had before.
Everything you had before.
Without a monthly fee.
Leaving ShipBob should not cost you the carriers, the store sync, or the API. Those all come with you. What changes is the bill: no warehousing or fulfilment fees, just the label, and what is new is an assistant that turns a message into a drafted label.
One prepaid wallet,
pay-as-you-go
Top up the wallet with the amount you choose and every label is debited at the carrier rate quoted on screen. Free has no monthly fee and covers 50 shipments a month, so a slow month costs nothing and the balance waits for the next order.
Wallet balance
$1,247.36
USD
AI
AI drafting for orders
that are not JSON
A message or a screenshot is not a structured order. The AI assistant reads it and drafts the whole label from it — recipient, parcel, and service — for you to confirm. For a shop that sells through conversations, that is most of the week.
Billy
LIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...
No monthly fee
on the Free plan
Fund the wallet, pay the carrier rate per label, and ship nothing in a quiet month without paying for the quiet month. Free covers 50 shipments a month; Pro is one flat monthly plan with unlimited shipments.
Shipment summary
UPS Ground
$12.49
Insurance
$0.75
Fuel surcharge
$0.32
Total
$13.56
USPS, UPS and FedEx
in one quote
Live all-in rates from USPS, UPS and FedEx side by side on domestic parcels, with DHL on international lanes, and the number on screen is the exact amount that leaves your balance. That is the honest carrier list; if you need one outside it, that is a fair reason to stay where you are.
Compare rates
UPS
$12.48
FedEx
$13.22
DHL
$14.10
USPS
$11.79
Duties inside the quote where DDP applies
The API you did not
want to give up
A REST label API with JSON in and out, so the queue, the bulk CSV import, and your own code all buy labels from the same prepaid wallet. Nothing about it sits behind a subscription.
POST /v1/shipments
{
"to": { "name": "Maya" },
"from": { "name": "Alex" },
"service": "ups_ground",
"label_format": "pdf"
}
Webhook delivered
Label ready
CL-1038 · Brooklyn, NY
The packing table, not the desk
A message is a valid order input.
Most tools expect the order to already exist somewhere they can read. When a buyer messages instead, you become the integration. GoatLabels takes the message itself, on the phone that is already next to the tape gun.
Paste the message or drop a screenshot — the AI assistant pulls out the buyer, the address, and the parcel.
No CSV export and no import mapping: the message is the order record.
USPS, UPS and FedEx come back as all-in prices on one screen, DHL on international lanes.
Buy from the prepaid balance and auto-print via PrintNode or print from the browser.
Hold the mic at the packing table and say the address — the assistant drafts it and reads the rate back.
Hands full of packing tape
Talk to Billy, not to an import screen.
Packing is a two-hands job, and most software's answer is a form. Hold the mic, say who it is going to, and Billy looks up the buyer, rate-shops USPS, UPS and FedEx (DHL on international lanes), and queues the label against your prepaid balance, then answers for it afterwards when the buyer asks where the parcel is. This is the real product, not a render.
goatlabels.io/dashboard/shipments — Billy
Listening
"Where's Maya's package?"
Out for delivery
CL-1039 · Austin, TX · by 6 PM
Plain English in — names, addresses, weights, carriers, services · nothing to import and nothing to map · reads the all-in rate back before a cent leaves the wallet · phone, browser, or Telegram on Pro.
All-in quotes
The quote is the debit.
Three carriers on the same parcel, each an all-in number that is the exact amount leaving your prepaid balance. No monthly fee sits underneath it on Free, up to 50 shipments a month.
CA → NY
2.6 lbs
12×8×4 in
Cheapest
UPS
Ground
1 to 5 days$9.85
all-in · no surprises
FedEx
Ground
1 to 5 days$11.20
all-in · no surprises
No carrier invoice the day after
Pay-as-you-go from the wallet you funded
Multi-currency display
Public API v1
A REST label API on every account.
Create, rate-shop, and buy in a few REST calls with JSON in and out. The dashboard, the bulk CSV import, and the API all spend from the same prepaid wallet, and none of them sit behind a subscription.
Create, rate-shop, and buy — three calls, no SDK required
USPS, UPS and FedEx quoted in one response, DHL on international lanes
The same prepaid wallet as the dashboard and the CSV import
Available on every account, Free and Pro alike
Read the API docs
Get an API key
$0 monthly fee
curl https://api.goatlabels.io/api/v1/shipments
201 Created · 187ms
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421
{
"to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
"parcel": { "weight": 2.6, "weight_unit": "lb" },
"service": "fedex_intl_priority"
}
Two plans, one wallet
Free for 50 a month, then one flat plan.
Pay-as-you-go labels from a prepaid wallet: fund it and print at the carrier rate, with no monthly fee on Free for up to 50 shipments a month. The 13 store connectors, bulk CSV import, the REST label API, and the AI assistant come with the account rather than with a tier. Past 50 a month, Pro is one flat $40 monthly plan with unlimited shipments.
Pro
Most popular
$40
/ month
Unlimited shipments — no monthly cap
Unlimited address validation
Billy AI on Telegram 
— draft a label without opening the dashboard
— draft a label without opening the dashboard
API access still available on every plan
Rate by plan
illustrative
Free
Pro
Pro: one flat monthly plan, unlimited shipments
Free
$0 / forever
Enough to run a shop through a slow season without a subscription under it.
50 shipments a month, no minimum to print
USPS, UPS and FedEx on every domestic parcel; DHL on international lanes
The REST label API and bulk CSV import
The AI assistant that drafts labels from a message or a screenshot
13 store connectors into one To Ship queue
Billy is not a paid tier
The assistant that reads a message or a screenshot into a drafted label comes with the account. Pro adds Billy on Telegram.
Web, every plan
Telegram, Pro
Telegram, Pro
API on every plan
GET /api/v1/shipments
200 OK · plan: free
The REST label API is not gated by tier.
Send us last month's CSV
Email contact@goatlabels.io and we will return rate-shopped quotes on the same parcels, run through the bulk importer. If your current rates win, keep them.
No contracts
No monthly fee
Start in seconds
Label prices are quoted live from USPS, UPS, FedEx, and DHL and shown as one all-in number — the same number that leaves your wallet. Other tools' plans and fees move, so compare against their current pricing page rather than a figure on ours. Full pricing details
Who this actually suits
Not everyone should move.
These are the sellers for whom pay-as-you-go labels, the shared queue, and the AI drafting add up to a real difference. The ones who should stay put are named on this page too.
Seasonal and launch-driven shops
Q4 rush, quiet spring
Volume that arrives in bursts fits a prepaid wallet better than a subscription. Pre-fund before the rush and print all night; on Free (up to 50 shipments a month) the quiet months after cost nothing.
4
carriers in one account
no monthly fee
bulk CSV import
goatlabels.io/dashboard/shipments
Shops on more than one channel
13 connectors, one queue
Connect the storefronts that have connectors, and handle the market-stall sale, the wholesale enquiry, and the friend-of-a-friend order in the same queue as everything else.
One queue, connector or not
Order #1024 · pasted from a comment thread
Made-to-order sellers living in messages
The orders that never became JSON
got the dress! can you ship to Austin?
Label drafted · CL-1024
Teams with a developer on call
REST and the dashboard, one balance
1
wallet behind the API and the dashboard
Real sellers, real words
Sellers who stopped paying for months they did not ship.
A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
Early customer · TikTok
TikTok Shop seller
TikTok Shop
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
Early customer · Etsy
Etsy maker
Etsy
The API is what every shipping API pretends to be. Idempotency that actually works.
Sasha R.
Staff engineer, marketplace
ShipBob alternative for brands that ship in-house — FAQ
- Is GoatLabels a ShipBob alternative?
- Only for brands that ship in-house. ShipBob is a 3PL that stores and ships your stock; GoatLabels is software for brands that keep fulfilment in their own hands, with one To Ship queue, USPS, UPS and FedEx quoted side by side (DHL on international lanes), and pay-as-you-go labels with no monthly fee on Free, up to 50 shipments a month.
- Does GoatLabels store or pick my inventory?
- No. Your stock stays where it is and you pack the orders. GoatLabels handles rate shopping across USPS, UPS, FedEx, and DHL, the label, and printing.
- How do orders get into GoatLabels?
- Through 13 live connectors including Shopify, WooCommerce, Amazon, eBay, TikTok Shop, Etsy, Walmart, BigCommerce, Squarespace, Wix, Square, Magento, and Temu, through bulk CSV import, or through the REST label API. Everything lands in one To Ship queue.
- What does it cost compared with a 3PL?
- GoatLabels charges the carrier rate per label from a prepaid wallet, with no monthly fee on Free (50 shipments a month) and one flat monthly plan on Pro; the live carrier quote on screen is the price. ShipBob prices fulfilment by custom quote, so request one and compare it against your own label spend plus the time you spend packing.
- Can I print labels automatically?
- Yes. Auto-print via PrintNode sends each label straight to a thermal printer, or you can print from the browser. Bulk CSV import and the queue handle a batch day without a warehouse team.
- Can I move back in-house gradually?
- Yes. You can keep a 3PL for one channel or region while packing the rest yourself. GoatLabels runs alongside whatever ShipBob still handles, with no monthly fee for the overlap while your in-house volume stays within Free's 50 shipments a month; past that, Pro is $40 a month with no minimum term.
Packing a batch day yourself? See the batch fulfilment workflow. Importing orders in bulk? Read bulk labels from CSV.
Test it on the next order that lands.
Keep the packing table.
Automate the label.
Fund a wallet, connect the stores you sell on, and put the next order through a queue that quotes USPS, UPS and FedEx side by side (DHL on international lanes) and prints from your own printer.
No contract. No card required. No monthly fee on Free, up to 50 shipments a month.