GoatLabels GoatLabels
Postage without the meter heritage.

A SendPro alternative without leases or refills


Nothing leased. Nothing refilled. Nothing returned.

SendPro's model descends from the postage meter: a subscription tier decides your features, postage sits in a refillable balance, and hardware may be leased with return obligations. GoatLabels strips that to postage alone — a prepaid wallet, four carriers rate-shopped per label, and labels printed as PDFs on hardware you already own.

Four carriers quoted, no tier deciding access

USPS, UPS, FedEx, and DHL priced on every parcel, each as one all-in number — on every plan, including Free.

UPSFedExDHLUSPS all quoted
Four quotes Every parcel, every plan.
Quote = debit One all-in number.
PDF out Your printer, not a lease.

Postage as money, not as a refill

Card, Apple Pay, Google Pay, ACH, or crypto fund one prepaid wallet — spent label by label, never financed, never metered.

VisaMastercardAmerican ExpressApple PayGoogle PayBitcoinEthereumTether (USDT)
Prepaid wallet Funded when you choose.
No refills And no credit line behind them.
No monthly fee Idle months cost zero.

What a SendPro subscription assumes about your shipping

SendPro is the postage meter grown up. Its ancestor sat in a mailroom, franked envelopes all day, and was refilled like a utility — and the modern product still carries that shape. It assumes shipping is a department: a steady monthly volume that justifies a subscription, a fixed station where the work happens, postage treated as an operational supply you keep topped up, and a vendor relationship with several simultaneous lines on it. For an actual mailroom, that shape is not wrong.

The assumption breaks for a small e-commerce seller, because e-commerce volume is not a department — it is a curve. A drop month and a dead month arrive in the same quarter, the packing table is wherever the boxes are, and a bill that has a software line, a refill line, and possibly an equipment line on it is a lot of structure wrapped around what the seller actually wanted, which is a label. The meter heritage is not a flaw in SendPro; it is a fit question, and this page is for the people it no longer fits.

Leased hardware: the obligation that outlives the software

Here is the thing no other shipping platform on our comparison shelf can claim: a SendPro setup can involve hardware you do not own. A leased device is a second contract living alongside the subscription, with its own term, its own renewal behaviour, its own notice window, and a return obligation when it ends. Cancel the software and the lease does not notice. It keeps its own calendar, and it is the reason ex-meter customers report charges that continue after they believed they had left.

That is a switching cost measured in paperwork rather than dollars, and it deserves to be priced into any comparison honestly: moving off SendPro can mean coordinating a subscription end date, a lease end date, an equipment return, and a postage refund so that none of them strands the others. The full sequence — all four terminations in the right order — is its own page: how to cancel Pitney Bowes SendPro. The point this page needs is simpler: a wallet model has no equivalent of any of it, because nothing is leased, nothing renews, and nothing needs returning.

Dated block — verified against Pitney Bowes' published plan and support pages on 2026-08-15. Pitney Bowes currently sells its SendPro-family shipping software in tiered monthly plans under the PitneyShip name; devices such as the SendPro C line are supplied on lease agreements with their own terms and return processes; and postage refills can be financed through the Purchase Power credit line, a revolving account that must be settled and closed separately. Product names, tier boundaries, and lease terms are Pitney Bowes' to change — and they have renamed this family before — so check their current pages and your own agreement before acting on any of it.

Refillable balance vs prepaid wallet

The two models sound alike — money set aside for postage — and behave nothing alike. A meter-style balance belongs to the machine and its vendor: it is refilled on a schedule or a threshold, the refill can be financed and therefore carries an account of its own, and when you leave, the residue has to be formally refunded out of the system. It is postage as inventory, managed the way a mailroom manages toner.

A prepaid wallet is just money waiting for labels. You fund it when you choose — card, Apple Pay, Google Pay, ACH, or crypto — it is spent only when a label is bought, and the amount that leaves is the quoted all-in price and nothing else. There is no refill schedule because there is no meter, no financing because there is nothing to finance, and no reclaim process at the end because a wallet with a balance in it simply keeps the balance until you spend it. The difference shows up on the worst day, not the best one: the day you stop, one model owes you paperwork and the other owes you nothing.

Rate-shopping four carriers instead of metering one workflow

A meter meters. The product's centre of gravity is postage applied to a piece, which is why the workflow orbits a single carrier relationship and a device that dispenses its postage. Rate comparison, where it exists in that world, is a feature bolted to the side of a franking pipeline. GoatLabels inverts the geometry: the quote is the centre, and the carriers orbit it. Every parcel is priced across USPS, UPS, FedEx, and DHL simultaneously, each as one all-in number, and the number you pick is the exact amount that leaves the wallet — a mechanism the cheap-labels page walks through end to end.

The output side is deliberately boring: a standard 4×6 PDF, printed on hardware you already own — a thermal printer, an office laser, a browser print dialog, a phone share sheet. No dispensing device sits between you and the label, which is precisely why nothing in this paragraph needs a lease. The USPS services a meter defaulted to are all still available at commercial pricing; they simply compete for each parcel now instead of owning the workflow.

When SendPro still fits

If your operation franks real letter mail — invoices, statements, envelopes by the tray — a label platform does not replace that, and the meter remains the right tool for it. The same is true for a genuine mailroom with steady volume, established approval chains, and staff whose day is built around the station: the subscription amortises, the lease is just procurement, and the structure this page has been arguing against is exactly what a department wants. And if your organisation's shipping is fused to Pitney Bowes' broader services — permits, presort, enterprise carrier contracts — the switching question is bigger than software and deserves a slower answer than a landing page. This page is for the seller whose SendPro bill outlived the mailroom that justified it: parcels not envelopes, a curve not a department, and no appetite for a lease on the way out.

The lease-vs-own decode, layer by layer.

Meter-era models bundle four layers into one relationship. Read each layer for what it obliges you to do on the day you leave — that is where the two models actually diverge.

  SendPro model GoatLabels
Hardware May be leased — a contract with its own term, its own renewal, and a return obligation when it ends. None sold, none leased. Labels are 4×6 PDFs printed on whatever printer you already own.
Postage Refilled into a meter-style balance on the account, sometimes financed through a credit line that is itself an account to settle. A prepaid wallet you fund by card, Apple Pay, Google Pay, ACH, or crypto — spent label by label, never financed.
Software Subscription tiers that decide which features and carriers your plan unlocks. No tier decides access: four carriers, the API, and Billy are on every plan, including Free.
Ending it Up to four separate terminations — subscription, lease and return, postage balance, final billing. Stop shipping. An idle wallet account costs nothing and owes nothing.

Pitney Bowes and SendPro are trademarks of their owner and are not affiliated with GoatLabels. Plans, lease terms, and product names are theirs and change — their current site and your own agreement are the authoritative sources.

The same job, with three of the four layers gone

No device dispenses this. It is a PDF.

Read the decode table again and notice what the label itself never needed: hardware, a refill schedule, or a tier that unlocks a carrier. This is the loop that remains once those come out. An order arrives, the assistant drafts it, four carriers quote the parcel, and the winner prints as a standard 4×6 PDF on a printer you already own. Nothing is licensed, nothing is metered, and nothing has to be returned at the end of it.

1
The order, from wherever it came
Synced, pasted, emailed, or spoken
forwarded from orders@

1x replacement part — ship to Marcus D., Dayton, OH 45402

Shopify
Synced — no desktop client
TikTok Shop
Synced — no desktop client
What the meter era needed, and this does not
Hardware
None sold, none leased
Refill
None — a wallet, spent per label
Tier gate
None — four carriers on every plan
Output
A 4×6 PDF, on your own printer
Paste the order or drop a screenshot

A meter workflow starts at a station because the station is where the postage lives. Here the postage is money in a wallet, so the workflow starts wherever the order did.

2 Billy AI

The step a franking pipeline never had to remove.

Billy AI
  • Reads a forwarded order email, a pasted message, or a screenshot
  • Pulls the recipient, the address, and the parcel out of it
  • Validates the address before anything leaves the wallet
  • Hands the draft back for a person to confirm — included on every plan
Drafted. Validated. Four carriers quoted.
3
One label out, as a printable PDF
Whichever carrier won this parcel
Paid from the prepaid wallet
Card, Apple Pay, Google Pay, ACH, or crypto
all-in
USPS
Label purchased
4×6 PDF — thermal, laser, or inkjet
all-in

Void it and the credit returns to the balance rather than becoming a refund request under somebody's postage rules. That difference is the fourth row of the decode table, in practice.

A meter has no idea what a storefront is

Orders arrive from shops, not from a mail tray.

The franking model assumes work arrives as a stack of physical pieces at a station. E-commerce work arrives as records in somebody else's system, which is why Shopify, Etsy, WooCommerce, and TikTok Shop sync into one To Ship queue here and push tracking back when you print. Channels with no connector — a DM, a forwarded order email, a screenshot — reach a label the same way, without a device or a desktop install in the path.

Via pastetiles: paste the message and the label gets built — no order feed and no station required.

Shopify logo Shopify
Etsy logo Etsy
WooCommerce logo WooCommerce
TikTok Shop logo TikTok Shop
Instagram logo Instagram AI Facebook logo Facebook AI
Amazon logo Amazon
eBay logo eBay
Show 15 more Show less
Squarespace logo Squarespace
Wix logo Wix
Walmart logo Walmart
Shopify Plus logo Shopify Plus Soon
Square logo Square
BigCommerce logo BigCommerce
Magento logo Magento
Zapier logo Zapier Soon
NetSuite logo NetSuite Soon
Ecwid logo Ecwid Soon
Temu logo Temu
Shein logo Shein Soon
ChannelAdvisor logo ChannelAdvisor Soon
SkuVault logo SkuVault Soon
Zoho Inventory logo Zoho Inventory Soon
Postage alone, and what comes with it anyway.

Strip the model to postage,
and keep the useful parts.

Selling postage alone does not mean selling less. The pieces below are what an office moving from a meter to e-commerce shipping actually uses — none behind a tier, none attached to a device.

One wallet for
every parcel and person

Card, Apple Pay, Google Pay, ACH bank transfer, and crypto top up the same prepaid balance, and everyone who ships in your office spends from it. Money in, labels out — a single ledger your bookkeeper can read at a glance.

Wallet balance
$1,247.36 USD
AI

The mailroom clerk
is an AI now

Paste the order email, drop a screenshot, or say the address out loud — Billy drafts the label, validates the address before anything is spent, and hands it back for a human to confirm. Meter workflows never had a step like this to remove.

Billy LIVE
Where's the package to Maya?
It's in transit via UPS. Expected Friday, Aug 7.
UPS
1Z8923A6B05G4123456
In transit
Austin, TX → Dallas, TX
Ask Billy anything...

No tier decides
what you can use

Free covers 50 shipments a month with all four carriers, the connectors, the API, and Billy underneath. Pro is an optional flat plan for volume — an upgrade you choose, never a gate you hit.

Shipment summary
UPS Ground $12.49
Insurance $0.75
Fuel surcharge $0.32
Total $13.56

Four carriers priced
on every single parcel

USPS, UPS, FedEx, and DHL come back as four live all-in numbers on the same box, and the one you pick is the exact amount that leaves the wallet. The office default dies quietly: each parcel just goes with whoever won it.

Compare rates
UPS UPS $12.48
FedEx FedEx $13.22
DHL DHL $14.10
USPS USPS $11.79
Duties & taxes paid

An API instead of
a desktop install

REST and JSON with one Bearer header, idempotency keys so a retry cannot double-buy, and signed webhooks for tracking and label events. Unlimited calls on every plan, spending from the same wallet as the dashboard.

POST /v1/shipments
{
"to": { "name": "Maya" },
"from": { "name": "Alex" },
"service": "ups_ground",
"label_format": "pdf"
}
Webhook delivered
GoatLabels mobile shipments queue with all-in carrier prices
Billy drafting a label from a forwarded order email on mobile

Label ready as a PDF

Dayton, OH · printed on your own printer

The station was the whole point. Now there isn't one.

Postage without a fixed address.

A meter lives on a desk because the licensed hardware has to. Take the hardware out of the model and the desk stops being load-bearing: the queue, the four quotes, the wallet, and the print button all fit on a phone, which is what a packing table that moves with the boxes actually needs.

No desktop client and no driver — sign in and print from the device in your hand.
Paste a forwarded order email or snap a screenshot; Billy drafts it and validates the address.
USPS, UPS, FedEx, and DHL come back as four all-in prices on one screen.
One-tap print to your phone's share sheet or a thermal printer over Wi-Fi.
Wallet balance and void-to-wallet credits, with no refill schedule behind them.
Nobody has to walk to the machine

Ask where a parcel is from anywhere in the building.

In the meter model the answer to 'did that go out' lived at the station, in its logs, with whoever was standing there. Ask out loud instead and Billy finds the shipment and reads its tracking history back — which carrier, which scan, where it is now — on the phone of whoever was asked the question. Included on every plan, never a licensed seat. This is the real product, not a render.

goatlabels.io/dashboard/shipments — Billy
Billy reading a shipment's tracking history back over the purchased labels list

Listening

"Did the Dayton replacement part go out?"

Out for delivery

Dayton, OH · scanned this morning

Speaks plain English · included on every plan, never a seat or a device · browser, phone, or Telegram on Pro.

Four quotes, no refill

A meter meters one thing. This prices four.

The franking model puts a single postage relationship at the centre and bolts comparison to the side of it. Here the quote is the centre: the same parcel priced across carriers, each column one all-in number locked at quote time, and the column you pick is exactly what leaves the wallet. No refill threshold decides when you may buy it. Figures are illustrative.

Denver, CO → Austin, TX 1.4 lb 10×7×4 in
Cheapest for this parcel
USPS

USPS

Ground Advantage

2–5 days

$7.40

$1.20 of Premium insurance included

all-in · debited from the wallet, not a meter

UPS

UPS

Ground

3–4 days

$10.80

$1.20 of Premium insurance included

all-in · debited from the wallet, not a meter

FedEx

FedEx

Home Delivery

2–4 days

$11.40

$1.20 of Premium insurance included

all-in · debited from the wallet, not a meter

No lease line under the postage line Void → credit straight back to your wallet Multi-currency display
Public API v1

An integration that is a header, not an install.

Meter-era automation meant a desktop application, a driver, and a machine that had to be present. This one is an HTTP call: create, quote, buy, and void over REST and JSON behind a single Bearer header, from a server that has never met a piece of hardware. And it is not a tier — the calls are unlimited on the free plan too.

Create, quote, buy, and void over REST and JSON — no desktop client, no driver, no device
Signed webhooks for tracking and label events instead of polling a station's logs
Real idempotency keys, so a retried job never buys a second label
Unlimited calls on every plan, Free included; OpenAPI 3.1 spec, no SDK lock-in
Read the API docs Get a free API key $0 on every plan
curl https://api.goatlabels.io/api/v1/shipments
POST /api/v1/shipments
Authorization: Bearer sk_live_…
Idempotency-Key: ord_8421

{
  "to": { "name": "Joyce", "city": "Berlin", "country": "DE" },
  "parcel": { "weight": 2.6, "weight_unit": "lb" },
  "service": "fedex_intl_priority"
}
Pricing with one layer instead of four

Nothing leased. Nothing refilled. Nothing to return.

The decode table's last row is the one that matters most: on the day you stop, one model owes you paperwork and the other owes you nothing. Free covers 50 shipments a month with all four carriers, the connectors, Billy, and the API underneath — no tier decides which of those you are allowed to touch. Pro is a flat monthly plan for volume, and it is an upgrade you choose rather than a gate you hit.

Pro

Most popular
$40 / month
Unlimited shipments — no monthly cap on the busy season
Cheaper label pricing that scales down as volume climbs
Billy AI on Telegram — draft a label without walking to any station
API access still free and unlimited

Volume pricing

illustrative
less volume more volume

more volume → lower per-label rates

Free

$0 / forever

An office that ships in bursts pays for the bursts, and nothing in between.

50 shipments a month, no monthly minimum to print
USPS, UPS, FedEx, and DHL rate-shopped on every parcel, on every plan
Labels as 4×6 PDFs — thermal, laser, or inkjet, on hardware you already own
Billy AI in the web app, unlimited — paste, screenshot, or speak
REST API with unlimited calls; wallet funded by card, Apple Pay, Google Pay, ACH, or crypto

Billy is not a licensed seat

The assistant that reads a forwarded order into a draft label, and validates the address before anything is spent, runs unlimited in the web app on Free — for everyone in the office, not for a named user on a device. Pro adds Billy on Telegram.

Web — every plan Telegram — Pro

API free on every plan

GET /api/v1/shipments

200 OK · plan: free

Unlimited calls on Free — still unlimited on Pro.

Bring the postage you buy today

On Pro we will work with you to beat the label rates you are already getting from

Stamps.comShippoShipStation
No contracts Nothing to lease or return Start in seconds
USPS UPS FedEx DHL

Label prices are quoted live from USPS, UPS, FedEx, and DHL as one all-in number, and that exact amount leaves your prepaid wallet. Pitney Bowes and SendPro are trademarks of their owner and are not affiliated with GoatLabels; their plans and lease terms are theirs to change. Full pricing details

Who outgrew the mailroom the meter was bought for

Four offices where the bill outlived the model.

The decode table is about layers; this is about people. Three of these four are the ones a meter no longer fits, and the fourth is the one it still does — which this page has been honest about from the start.

The office whose mailroom shrank

Envelopes went digital, parcels did not

Parcels, not post

Statements moved to email and the tray emptied, but the shipping did not stop — it just stopped looking like mail. What is left is parcels, which want a quote rather than a frank, and a station that is no longer where the work happens.

4 carriers on every plan no tier gate PDF on your own printer
goatlabels.io/dashboard/shipments
GoatLabels shipments queue with purchased labels

The account with a lease still running

A contract that keeps its own calendar

Leased hardware does not notice a cancelled subscription — it has its own term, its own notice window, and a return obligation at the end. Sequencing all of that is a page of its own; the point here is that a wallet model has no equivalent to sequence.

Nothing to return

No device, no refill account, no notice window

The seller on a curve, not a department

A drop month and a dead month, same quarter

can you ship one out today?
Pasted it, quoted four carriers, printed the PDF

The genuine mailroom, still franking letters

Where a meter is still the right tool

0

reasons to switch if your day is trays of envelopes rather than parcels

SendPro alternative — FAQ

Do I need leased equipment to print shipping labels?
No. A shipping label is a 4×6 PDF, and any printer you already own can produce it — thermal, laser, or inkjet, from a browser or a phone. Leased devices belong to the meter model, where postage is dispensed by licensed hardware. On GoatLabels nothing is dispensed: you buy the label from a prepaid wallet and print the PDF on your own machine.
How does a meter balance differ from a prepaid wallet?
A meter balance belongs to the system: it refills on a schedule or threshold, can be financed through a credit account, and must be formally refunded out when you leave. A prepaid wallet is just your money waiting for labels — funded when you choose, spent only when a label is bought, and still yours on the day you stop, with no reclaim process attached.
Can SendPro rate-shop carriers against each other?
Pitney Bowes' current shipping tiers do list multi-carrier features, and which carriers appear at which tier is theirs to define — check their current plan pages for the specifics. The structural difference is that on GoatLabels the four-way quote is not a tier feature: USPS, UPS, FedEx, and DHL are priced against each other on every parcel, on every plan, including Free.
What obligations survive a SendPro cancellation?
Potentially three: an equipment lease with its return process, a postage balance to reclaim, and final billing on the accounts behind both. The full order of operations is its own page — see how to cancel Pitney Bowes SendPro for the four-terminations checklist.

Ready to leave? How to cancel Pitney Bowes SendPro sequences the exit. Comparing the field: the Stamps.com small-business alternative covers the other desktop-postage exit, USPS shipping labels covers the carrier you kept, and pricing is one page long.

Sellers with nothing leased

What postage sounds like when it is only postage.

A video took off and I had 80 TikTok Shop orders by morning. I printed every label from my phone on the bus to the post office.
E

Early customer · TikTok

TikTok Shop seller

TikTok Shop
I run my Etsy shop from the kitchen. The AI reads the order, picks the carrier, the label prints. That's the whole workflow now.
E

Early customer · Etsy

Etsy maker

Etsy
The API is what every shipping API pretends to be. Idempotency that actually works.
S

Sasha R.

Staff engineer, marketplace

API user
Postage alone. That was the whole ask.

Keep the shipping.
Lose the lease.

Fund a prepaid wallet with card, Apple Pay, Google Pay, ACH, or crypto, quote one real parcel across USPS, UPS, FedEx, and DHL, and print the winner as a PDF on the printer you already own.

Sign up in seconds. No card required. Nothing to lease or return.